Moving Picture World (Nov-Dec 1923)

478 MOVING PICTURE WORLD December 1, 1923 You will have to cut your act down. We can’t spare the time. We are busy folks. Had poor attendance. Draw society class in town of 7,000. Admission 10-20. Ned Pedigo, Pollard Theatre (800 seats), Guthrie, Oklahoma. YOU CANT FOOL YOUR WIFE. (5,703 feet). Star cast. It is a modern society drama in which a married man trifles at a southern resort. The story is elaborately mounted and costumed and is very well done all the way. The story is not a pleasing one and hints at something that is really not done. Would not call it a big special. However, it got us big business three days. Draw general class in city of 15,000. Ben L. Morris, Temple and Olympic Theatres, Bellaire, Ohio. Pathe WHY WORRY? (6,000 feet). Star, Harold Lloyd. The phrase, “His latest and best,” can be used with meaning. Oh ! what a picture, a positive knockout. Box office record held by “Safety Last” and will be equaled if not broken. Grab it quick. Has good moral tone and is suitable for Sunday. Had fine attendance. Draw all classes in town of 1,800. Admission 10-30, 25-50. J. A. Harver, Strand and Palace Theatres (500 seats), Vacaville and Dixon, California. Selznick MILLION IN JEWELS. Star, Helen Holmes. A picture made for the cheaper houses. I played it with real fillers and did not get censured. Without a very fine program to hold this you’ll get in trouble if your patrons are particular. Usual advertising brought good attendance. Draw health seekers and tourists. Dave Seymour, Pontiac Theatre Beautiful, Saranac Lake, New York. United Artists MAN WHO PLAYED GOD. (5,855 feet). Star, George Arliss. Not a special production but a great deal better than the ordinary program picture. Invite your ministers to see this. It is a clean picture. Regular advertising brought poor attendance. Draw rural class in town of 955. Admission 10-30. Fred J. Jones, Rialto Theatre (250 seats), Nelson, Nebraska. ORPHANS OF THE STORM. (13,400 feet). Star, Lillian Gish. A screen masterpiece. A wonderful film filled with dramatic suspense and exciting climaxes. It is a picture of matchless beauty-scenes of luxury beyond compare and a love scene that is a classic and in a class all by itself. William Noble, Criterion Theatre, Oklahoma City, Oklahoma. RULING PASSION. (7,000 feet). Star cast. Just let us add our bit to the chorus of praise that has gone up from every exhibitor for this picture. It is one of the ones where the story is all there and the people who act it are real. It is one of the good ones all the way. Has best moral tone and is suitable for Sunday. Had fair attendance. Draw general class in city of 15,000. Admission 20-30. Ben L. Morris, Temple Theatre, Bellaire, Ohio. TESS OF THE STORM COUNTRY. (10,000 feet). Star, Mary Pickford. A very good photoplay. Mary acts her part well. This picture was liked by those who saw it. Here is the rub : We paid high for thjs show for two nights and had to raise our admission thereby. First night’s attendance was very poor. Did not take enough in to pay film rental. Poor attendance second night also. We did not receive a good print from the Exchange especially when you consider the price we paid. Print was full of rain ana sprocket holes were badly cracked and parts were missing. We pay a very high film rental to United Artists, but four Two Late Ones ROUGED LIPS (Metro— Viola Dana). Dana always a good box office bet here, but this is better than usual. People talk about it. Can be called a special at regular prices. Has fair moral tone and I see no objection to playing it on Sunday. — J. A. Harvey, Strand Theatre, Vacaville, California. COMMON LAW (Selznick — star cast). A fine picture; good entertainment. List of stars reads like a Blue Book: Corinne Griffith, Conway Tearle excellent. Play it. Artist colony love drama, suitable for Sunday. — Joseph F. Enos, New Lyceum Theatre, San Francisco, California. Send tips on late ones as well as on old releases. They all help and exhibitors are asking for every tip they can get. times out of five we receive a poor print. Draw better class in town of 4,500. Admission 10-15. C. A. Anglemire, “Y” Theatre (400 seats), Nazareth, Pennsylvania. TESS OF THE STORM COUNTRY. (10,000 feet). Star, Mary Pickford. A very good picture in every way. Well acted and directed but the print I got was rotten. Made several stops on account of bad splices breaking apart. Has good moral and I ran it on Sunday. Attendance regular Sunday crowd. Draw general class in town of 800. Admission 10-30. Frank G. Leal, Leal Theatre (246 seats), Irvington, California. TESS OF THE STORM COUNTRY. (10,000 feet). Star, Mary Pickford. There is 'only one Mary and “Tess” is good but not as good as the old one. Supporting cast was not very well known here. Picture went over though. Suitable for Sunday. Had good attendance. Draw middle and lower classes in city of 600,000. Admission 10-15, 10-25. Joseph F. Enos, New Lyceum Theatre (1,600 seats), San Francisco, 'California. Universal AFRAID TO FIGHT. (4,600 feet). Star, Frank Mayo. A good little program picture that received quite a few comments. Will please all who like Mayo and some of them who don’t. Average attendance, drawing general class in town of 800. Admission 1030. Frank G. Leal, Leal Theatre (246 seats), Irvington, California. CHAPTER IN HER LIFE. (6,330 feet). Star cast. A very interesting and entertaining picture. William Noble, Capitol Theatre, Oklahoma City, Oklahoma. DEAD GAME. (4,819 feet. Star, Hoot Gibson. Hoot hooted the usual program picture but he should hoot as a screech owl or scream like an eagle and get out of the program business. It’s in him, why not hoot it out? William Noble, Majestic Theatre, Oklahoma City, Oklahoma. FLIRT. (8 reels). Star cast. Pleased the audience. Has good moral tone and is suitable for Sunday. Had fair attendance. Mrs. J. B. Travelle, Elite Theatre, Placerville, California. THE FOX. (7 reels). Star, Harry Carey. An old one that draws them in because of good paper. Only a very ordinary picture, but the title puts it over, so we played to a full house. Usual advertising gave extra good attendance. Draw loggers, farmers, fishermen in town of 400. Admission 15-35. L. E. Silverman, Columbia Theatre (300 seats), Skamokawa, Washington. GENTLEMAN FROM AMERICA. (4,658 feet). Star, Hoot Gibson. Just a fair program picture. William Noble, Isis Theatre, Oklahoma City, Oklahoma. HUMAN HEARTS. (6,350 feet). Star cast. A “special” is right. Played to and pleased the greatest attendance since “Over The Hill.” The title gets ’em thinking, and the picture keeps ’em at it ! Has O. K. moral tone and is suitable for Sunday. Had excellent moral tone. Draw rural and small town class in town of 286. Admission 10-25. R. K. Russell, Legion Theatre, Cushing, Iowa. HUNTING BIG GAME IN AFRICA. (8 reels). H. A. Snow production. This picture is the greatest thing of its kind that we have ever had the pleasure of showing. It pleased one hundred per cent and that’s aplenty. Used twenty-four, eight, sixes, threes, newspaper, heralds. Attendance good. Draw loggers, farmers, fishermen in town of 400. Admission 15-35. L. E. Silverman, Columbia Theatre (300 seats), Skamokawa, Washington. LONE HAND. (4,875 feet). Star, Hoot Gibson. One of Gibson’s best. You can’t go wrong if your patrons like westerns on this one. Used ones, threes, two ones, 11x14, phone. Had S. R. O. Draw rural class in town of 125. Admission 10-25. George J. Heller, Pastime Theatre (125 seats), Kanona, Kansas. MAN TO MAN. (5,629 feet). Star, Harry Carey. A very good western picture; much better than “The Fox” but we drew another rotten print. It seems that every day and every way they’re getting worser and worser. Usual advertising brought fair attendance. Draw loggers, farmers and fishermen in town of 400. Admission 15-25. L. E. Silverman, Columbia Theatre (300 seats), Skamokawa, Washington. MERRY-GO-ROUND. (5.020 feet). Star cast. You know our friend Carl Laemmle is somewhat of an optimist when it comes to his own pictures, he gets all excited and wants all the readers of the “Saturday Evening Post” and the “Ladies Home Journal” to write home after they have seen one of his productions and tell him where he is wrong, if he is wrong, but on “The MerryGo-Round” he is absolutely right in telling to the world over his own signature that he has a picture and the unusual part of it for a country audience to like, is that ;t is an out and out love story without any comedy relief in it at all, and they like it. You know they did. We did not break any house records, but did a very nice business against opposition in the way of a big home-talent. The picture will grip and hold both the better class and the class that craves action as few productions of this type will. Suitable for Sunday. Arthur Hancock, Columbia Theatre, Columbia City, Indiana. • NOBODY’S BRIDE. (4,861 feet). Star. Herbert Rawlinson. Very good; in fact, all of the Universal program pictures are good. Print O. K. This one did not get me what was expected. Poor title for this house. Has fair moral tone and is suitable for Sunday. Had fair attendance. Draw all classes. Admission ten cents. Stephen G. Brenner, Eagle Theatre (218 seats), Baltimore, Maryland. RAMBLIN’ KID. (6,395 feet). Star, Hoot Gibson. This is the best that Gibson ever did and whenever you beat him for Western stuff you will have to step some. Has good moral tone and is suitable for Sunday. Had good attendance. Draw working class in city of 14,000. Admission 10-20. G. M. Bertling, Favorite Theatre, Piqua, Ohio. TOP O’ THE MORNING. (4.627 feet). Star, Gladys Walton. Nice little comedydrama ; as good as anything Walton ever made, in my esti nation. Harry Myers cast. ) I