Moving Picture World (Nov-Dec 1923)

Record Details:

Title:
Moving Picture World
Date:
Nov-Dec 1923
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Nov-Dec 1923)
Leaf #:
000616
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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Better^ Equipment CONDUCTED E T KEYSER Marty Picture Theatres Are Building and Opening in the Pacific Northwest THE theatre building program in the Pacific Northwest is keeping pace with building activities in other lines, according to recent reports from our Seattle correspondent of proposed new houses, those under construction at the present time and several that have made their bow during the past few weeks. Among those just opening their doors are the Proctor Street Blue Mouse in Tacoma, under direction of John Hamrick, which had its premiere November 13 to a large, enthusiastic audience. It is the most beautiful suburban house in the Pacific Northwest, and was completely furnished and equipped by B. F. Shearer, Inc. Mayor Fawcett of Tacoma made the opening address. "The Green Goddess” was the feature picture. An unusual record was achieved in the finishing of the house to the final detail before it was thrown open to the public. There will be no gang of workmen on the premises, frantically gathering up the loose ends. Shearer made complete installation of all furnishings, equipment and interior decoration in eight days, turning the house over complete to J. William Houck, who will manage both Tacoma Blue Mouse theatres. Other New Houses Scheduled The Arcade, Myers & Ford’s new house in La Grande, Oregon, which has been furnished by B. F. Shearer, Inc., was scheduled to open about November 20. B. F. Shearer, Inc., has also secured the complete contract for lighting, decorating, furnishing and equipping a new 800-seat theatre in Cottage Grove, Oregon. It will cost in the neighborhood of $75,000. William Morelock will be the owner. He now operates the Arcade, which he will close when its new namesake is ready for occupancy about January 15. The new house will have a full stage for road attractions. Seattle is also due for a new house in the suburban district. It will be located at 2352 Beacon avenue, and will be a frame building. 120x40 feet, costing around $15,000. The Prefontaine Building Company will be the owner. E. W. Houghton & Son are architects. B. F. Shearer, Inc., will seat the house with 500 upholstered Heywood Wakefield opera chairs. D. Constanti, who owns two houses in Tacoma and one in Puyallup, has let contracts for his new theatre in Sumner. B. F. Shearer, Inc., will completely furnish and equip the house, as well as furnishing all lighting specifications. Projection will be Simplex and the 600 seats will be HeywoodWakefield opera chairs. The Heilig Theatre, which has just opened as a high class feature picture house, giving special musical programs and prologues, has installed a Robert Morton organ. Tilamook’s Coliseum Has Opened Partridge & Morrison’s attractive new $75,000 theatre, which recently opened in Tilantook, Oregon, is a notable addition to the motion picture theatres in the Pacific Northwest. The house is of brick and is finished with a marquee and a big electric sign in front. The box office is fitted with an automa-ticket machine. Inside the color scheme is in soft shades of gray and rose. Gray theatre carpets cover foyer and aisles. All lighting effects are of the flood light type, with a handsome fixture in the ceiling, giving an effect of warmth. Seven hundred and fifty Heywood-Wakefield opera chairs were used on ground floor and balcony. Drapes and velour stage curtains are of soft blues, and an unusual effect is created by the front exits, which are of the ramp order, fenced by a low railing. Exits are draped. Beautiful flower gardens at either side give an opportunity for colored lighting effects. Above these the organ grille, which is of fresco effect, extends to the stage at> either side. Well Equipped Projection Room In the foyer, drapes with valances are elaborated by candle bracket fixtures, while odd lanterns are hung from the ceiling. Several handsome wall mirrors are used effectively. Stairways lead from either side to rest rooms and balcony. The fireproof projection room is above the balcony in the center of the house and is equipped with two Simplex projectors, a Transverter, stereopticon, spotlight and other modern apparatus. A ventilating system is used. B. F. Shearer, Inc., of Seattle, was in complete charge of interior furnishings, decorating, seating, special lighting effects and booth equipment. Loew Will Have New Theatre in Woodhaven Plans ha\e been approved for the contruction of a theatre and business building costing $600,000, at the corner of Ninetysixth street and Jamaica avenue, Woodheaven, L. I., N. Y. The theatre, which will be operated under the Loew banner, which will have a seating capacity of 2,500, will show vaudeville and first run feature pictures. A. H. Schwartz, who built and is operating the Farragut Rialto and Kingsway theatres of Brooklyn and the .Merrick theatre of Jamaica, and Henry Clay Miner are building the house. INTERIOR VIEWS OF COLISEUM THEATRE, TILAMOOK, OREGON This new house cost $75,000. Its seating is arranged to accommodate a total of 750 patrons on the ground floor ar.d in balconj.