Moving Picture World (Nov-Dec 1923)

Page scan 000718 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Nov-Dec 1923
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Nov-Dec 1923)
Leaf #:
000718
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

588 MOVING PICTURE WORLD December 15, 1923 — in the whole history of entertainment no record like this! “'THE COVERED WAGON” closed last week its absolutely phenomenal run at Grauman’s Egyptian Theatre in Hollywood. The closing week’s business broke the house record by $1,624 — a record established also by “The Covered Wagon.” “The Covered Wagon” ran 34 weeks at Grauman’s Egyptian and is being taken off to allow for the presentation of “The Ten Commandments.” The total house capacity in money for the Egyptian Theatre is $25,068. “The Covered Wagon,” in its 34th week at the Egyptian Theatre, grossed $25,133. In the 34 weeks in which “The Covered Wagon” played at the Egyptian Theatre the gross business was $712,045, and 697,717 persons saw the picture there. The average weekly business for 34 weeks of “The Covered Wagon” run at the Egyptian Theatre was $20,942.20. The run of “The Covered Wagon” at the Egyptian Theatre is without equal in the entire history of the entertainment business. And throughout the entire world , no picture ever produced has consisteyitly gotten the patronage that has been accorded James Cruze's “ The Covered Wagon." It has established a record that is absolutely and unqualifiedly without any precedent whatsoever. — and yet — the tremendous business done by “The Covered Wagon” will be topped by the business done by Cecil B. DeMille’s “The Ten Commandments,” another Paramount Picture, which now goes into the Egyptian Theatre in Hollywood. Paramount has the pictures! j