Moving Picture World (Nov-Dec 1923)

Page scan 000722 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Nov-Dec 1923
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Nov-Dec 1923)
Leaf #:
000722
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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592 MOVING PICTURE WORLD December 15, 1923 The first of the Palmer photoplays “ JUDGMENT OF THE STORM," hacked by the biggest advertising campaign in the entire history of the industry. Fonder over these factors — Twenty-five nationally circulating magazines reaching more than 40,000,000 people per month with the campaign running nearly three full months. 50,000 Palmer students and over 300,000 interested people banded together into one mighty force to advertise the picture. $48,000 worth of special newspaper advertising for exhibitors to back them up and insure the huge success of their showings. These are a few of the colossal forces behind this first Palmer photoplay — Besides this, being one of the really big time productions of the year with a cast as fine as any that ever appeared before the American public, this picture as a box office “draw” will set new standards, for millions will flock to see this great story written by a plain Pittsburg housewife. You’ll hear a lot more about “JUDGMENT OF THE STORM” in the coming 1 weeks . Watch the tradepapers. Keep open time for this one. You’re going to experience something entirely new in film business, something every exhibitor has asked for and wanted for years. To be distributed by — FILM BOOKING OFFICES OF AMERICA, Inc. 723 SEVENTH AVENUE, NEW YORK, N. Y. EXCHANGES EVERYWHERE Sales Office United Kingdom, R-C Pictures Corp, 26-27 D’Arblay St., W ardour St., London, W. 1, England