Moving Picture World (Nov-Dec 1923)

A Department for. The information of exhibitors EDITED BY A. VAN BUREN POWELL F. B. O. HUMAN WRECKAGE. (7,215 feet). Star, Mrs. W. Reed. Played this some time ago but neglected to report on same. It was a complete failure here. Did not get the business or satisfy those who saw it. Paid too much rental, consequently did not make money. It did not add prestige to my house either. Has good moral tone and Sunday is about the only day it is suited for. Had fair attendance. Draw college class in town of 4,000. Admission 10-25, 20-40. C. W. Cupp, Royal Theatre (350 seats), Arkadelphia, Arkansas. First National GIRL OF THE GOLDEN WEST. (6,800 feet). Star cast. A western picture with real merit. Should please any class audience. Don’t be afraid of it just because it is a western. Has plenty of real comedy, pathos, and action. Has good moral tone and is not suitable for Sunday. Had good attendance. Draw small town class in town of 3,500. Admission 10-22. Henry Tucker, Tucker Theatre (960 seats), Liberal, Kansas. GIRL OF THE GOLDEN WEST. (6,800 feet). Star cast. Satisfactory, but not as gripping as the press sheet says. Russell Simpson good as the gambling sheriff. Had very good attendance. C. F. Krieghbaum, Paramount Theatre, Rochester, Indiana. MIGHTY LAK’ A ROSE. (8,036 feet). Star, Dorothy Mackail. Absolutely one of the finest of the season, a knockout, a credit to the industry. Positively one of the cleanest and best pictures I have ever shown, '^ive stars in this picture and every one of Tem “carried away” the picture. Harry Swart’s work wonderful. Boys, step on the loucff pedal in your advertising, as this one will i\ot disappoint you. Better on second night tsfcan first, althc-ugh big dance in town caused me to lose money. Patrons still raving over it. Has excellent moral tone and it could be played in a church. Had fair attendance. Draw general class in town of 1.000. Admission 10-20. H. H. Hedberg, Amuse-U Theatre, Melville, Louisiana. SUNSHINE TRAIL. (4,500 feet). Star, Douglas MacLean. This will make a good "Double Feature” day; book this five reeler .with another five reeler and you will have a very fine day’s program. Had “Double Feature” day and had very good business. Draw good class in Brooklyn, New York. Victor D. Stamatis, Throop Theatre, Brooklyn, New York. WHAT A WIFE LEARNED. (6,228 feet). Star cast. This is a good picture; however, not as big as many other Inces. An excellent program but no special. Has good moral tone and is suitable for Sunday. Had fair attendance. Draw small town and best class in town of 6,000. Admission 10-30. L. O. Davis, Virginia Theatre (800 seats), Hazard, Kentucky. Fox LIGHTS OF NEW YORK. Star cast. Another one of the so-called specials. Haven’t taken in enough to pay for one since “Checkers.” Not suitable for Sunday (or any day). Poor attendance. R. X. Williams, Lyric Theatre, Oxford, Mississippi. CALVERT’S VALLEY. (4,416 feet). Star, John Gilbert. Nothing extra to this; noth Many of you Exhibitors have Run film at Rentals that made you Yell “Ouch!” Condition of film Has been mighty Rank and disgusting, but If only the good Santa Claus does as I’ve Told him you’ll Make a lot of money, Always have full houses, Secure perfect prints. VAN. ing to it at all. After the show is over you will wonder what it is all about. Not suitable for Sunday. Fair attendance. Draw neighborhood class in town of 4,000. Admission 10-22. W. E. Elkin, Temple Theatre (500 seats), Aberdeen, Mississippi. Goldwyn WHEN ROMANCE RIDES. (5,003 feet). Star cast. Film was in good shape. Suitable for Sunday. Good moral tone. Draw mixed class in town of 1,400. J. L. Douglas, Strand Theatre, Pierce, Nebraska. SIX DAYS. (8,010 feet). Star, Corinne Griffith. This Elinor Glyn story had been touted very strong to me, touted by actual attendance in theatres and I was led to believe that it would be at least a big audience picture, but they are very very discriminating here and as a result it went over poorly. I find no fault with the picture in particular, but I don’t think it anywhere near as big for the small towns as Goldwyn thinks it is and the price they request for it. My advice on this picture would be, play it, but buy it right. Had only fair attendance. Used everything for advertising. Draw health seekers and tourists. Dave Seymour, Pontiac Theatre Beautiful, Saranac Lake, New York. Hodkinson DOWN TO THE SEA IN SHIPS. (7,100 feet). Star cast. A wonderful show for an intelligent audience, but if you want to get the ordinary people you must go out and hustle. Patrons were highly pleased with it, while it only brought fair attendance. A1 C. Werner, Royal Theatre, Reading, Pennsylvania. Metro FRENCH DOLL. (7,028 feet). Star, Mae Murray. Very similar to the other Mae Murray pictures and in fact not as good as some of them. It drew fairly well here and pleased about in the same proportion. Used heralds, mailing list, billboards. Had fair attendance. Draw health seekers and tourists. Dave Seymour, Pontiac Theatre Beautiful, Saranac Lake, New York. FRENCH DOLL. (7,028 feet). Star, Mae Murray. Good box office attraction but will not please as well as the previous pictures by same star. General opinion is that Miss Murray “puts on” too much — in other words, overacts. However, in justice to the picture will say it did the business. Not suitable for Sunday. Had good attendance. Draw college class in town of 4,000. Admission 1025, 20-40. C. W. Cupp, Royal Theatre (350 seats), Arkadelphia, Arkansas. Paramount BLUEBEARD’S EIGHTH WIFE. (5,960 feet). Star, Gloria Swanson. Fine picture, better business on second day than first. Paramount have boosted Swanson subjects to a price that makes it very hard to make a profit on them. Moral tone O. K. and is suitable for Sunday. Had good attendance. Draw family and railroad class in town of 7,750. Admission 10-25, specials 10-35, supers 10-50. J. E. Alford, Jacob’s Theatre (1,100 seats), McComb, Mississippi. HOLLYWOOD. (8,100 feet). Star cast. Good picture of Hollywood. Wouldn’t interest people to see such picture every day. Used new paper ad, ones, threes, also advertised in surrounding papers. Has O. K. moral tone and is suitable for Sunday. Had good attendance two nights. Draw town and rural class in town of 1,200. C. R. Seff, Ellis Coon, New Radio Theatre, Correctionville, Iowa. LAW OF THE LAWLESS. (6,387 feet). Star, Dorothy Dalton. Pleased our Saturday crowds. Kosloff is fine. Star has slipped a lot and no longer draws. Has average moral tone and will do for Sunday. Had good attendance. Draw all classes in city of 14,000. Admission 10-25, 10-35. E. W. Collins, Grand and Liberty Theatres (600750 seats), Jonesboro, Arkansas. MAKING A MAN. (6 reels). Star, Jack Holt. Very good picture. Has good moral tone and is suitable for Sunday. Had good attendance. Draw college students in town of 6,000. Admission 10-25-35. Jean Dagle, Barth Theatre (835 seats), Carbondale, Illinois. OLD HOMESTEAD. (7,606 feet). A life saver. Played this three days; out of five pictures played in seven years one of five that stood up for three days in a town of 3,500. Everyone said it was best they had ever seen. Used window cards, heralds, posters and miniature cottage built for old homestead. Special music. Admission 1030. Seat 500. A. E. Jarboe, Royal Theatre, Cameron, Missouri. TO THE LAST MAN. (6,965 feet). Star cast. Splendid picture. A little bloody but our patrons ate it up. A popular story by popular author and is very well made. Used newspaper, twenty-fours, photos, heralds. Has good moral tone and is a little too rough for Sunday. Had splendid attendance. Draw general class in town of 3.000. Admission 10-35, real specials 25-50. W. B. Renfroe, Dream Theatre (600 seats), Sedro Wooley, Washington. TRAIL OF THE LONESOME PINE. (5,695 feet). Star, Mary Miles Minter. Very well liked by our audience who came in good numbers to see this show. Mary Miles Minter is fairly well liked by our patrons. Print O. K. Had good attendance. Draw better class in town of 4,500. Admission 10