Moving Picture World (Nov-Dec 1923)

Record Details:

Title:
Moving Picture World
Date:
Nov-Dec 1923
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Nov-Dec 1923)
Leaf #:
0001007
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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December 29, 1923 MOVING PICTURE WORLD 841 r Grauman’s Metropolitan Theatre Building, Los Angeles. Ward Leonard VITROHM Dimmer plates on switchboard controlling Ward Leonard Reactance Dimmers, Grauman's Metropolitan Theatre, Los Angeles. . The largest theatre dimmer Continuous duty The foundation of all WARD LEONARD Theatre Dimmers is a substantial iron plate to one side of which a layer of vitreous enamel is applied. In this the resistor is imbedded. The resistor, enclosed in this glass-hard, nonporous enamel, is impervious to moisture and gases. It completely and permanently protects the resistance from corrosion or oxidation, but dissipates heat with maximum efficiency. It is to this unique construction, more than any other factor, that WARD LEONARD Theatre Dimmers owe their ability to render superior service under continuous duty. installation in the world | TO the theatre-going public the new Grauman’s Metropolitan Theatre, Los Angeles, is sensational because of its size and magnificance and the beauty of its wonderful lighting effects. More electric energy is required to light the stage and auditorium of this theatre than is used by any other in the world. Naturally, the largest theatre dimmer installation in the world was needed to control this great amount of energy — enough to light 6,000 sixty-watt lamps. And equally naturally, WARD LEONARD VITROHM DIMMER equipment was chosen — because Ward Leonard Dimmers eliminate fire risk, are designed for continuous duty, meet requirements with apparatus of minimum weight and bulk, are absolutely reliable, easy to operate, extremely durable, and economical in upkeep. Write on your Company letterhead, for a copy of our book, Theatre Lighting, Past and Present. I L Ward Leonard/Tectric Gompany .I,.. ——I AA/^Mrvh " * 37-41 South Street Atlanta— G. P. Atkinson New Orleans— Electron Eng. Co., Inc. Baltimore— J. E. Perkins Philadelphia — W. M. Tompkins Boston — W. W. Gaskill Buffalo — W. G. Merowit San Francisco — Elec. Material Co. vvVount Vernon, Xewybrk Mount Vernon, N. Y. Detroit— C. E. Wise St. Louis— G. W. Pieksen Cleveland— W. P.Ambos Co. Dallas— W. A. Gibson Chicago— Westburg Eng. Co. Pittsburgh— W. A. Bittner Co. Montreal— W. D. Bishop London, Eng.— W. Geipel & Co. 6720-1 5