Moving Picture World (Nov-Dec 1923)

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December 29, 1923 SEATING— the basis of theatre comfort The restful comfort provided by American theatre chairs is an important factor in securing and maintaining a steady year ’round flow of satisfied theatre patrons. Any theatre that offers comfortable seating as first among its conveniences, naturally stands out first in the estimation of the comfort and pleasure seeking public. American craftsmen are skilled in the art of designing theatre chairs which • are not only durable in construction, harmonious in color with surroundings, but of the highest achievement from the standpoint of comfort. Obviously, American theatre chairs should be given first choice in planning that new theatre. Experience has taught us how to utilize all the floor space to insure the utmost seating capacity without crowding. And, among other things, we offer to lay out the floor plan without charge. Each seating problem is considered individually. AT (Re fe .Htntrican jSt afmtf Qompanj! NEW YORK 640-119 West 40th Street CHICAGO 4 East Jackson Boulevard BOSTON 77 -A Canal Street PHILADELPHIA 250H So. Broad St. v-O