Moving Picture World (Jan-Feb 1925)

Page scan 000569 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Jan-Feb 1925
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jan-Feb 1925)
Leaf #:
000569
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
August 08, 2024
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i January 31, 1925 MOVING PICTURE WORLD 505 HE value and importance of correct theatre seating and the strong influence of comfortable and artistic theatre chairs in winning public favor, have been somewhat overlooked in the past. As manufacturers and distributors of theatre seating, we have naturally been restrained from stressing its importance too much because it would be construed as selfish and interested in motive. There is no doubt, however, but that the tendency in the theatre world in the last few years has been overwhelmingly toward greater and greater luxuriousness in theatre interiors and to more cultural and esthetic refinements in theatre equipment. This movement has in fact become so firmly established as now to be a thing universally accepted by the theatre going public. Luxury and comfort are now quite taken for granted. The public in its subconscious mind has come to expect elegance, comfort and beauty in the surroundings of the theatre and playhouse, and it can not be fully satisfied with anything less. It has no doubt been this urge for beauty, luxury and perfect ease in the theatre that influenced over 500 theatre managers during 1924 to secure from us new seating for their theatres, insisting on chairs artistic in design, thoroughly comfortable also to sit in, and harmonizing with surroundings. Where desired, the reseating was accomplished by us without the interruption of business for a single day. In many instances, too, reseating not only meant a decided improvement in the attractiveness of the entire theatre, but by skillful rearrangement of the seating, an increase in seating capacity was secured as well. Our Theatre Seating Engineering Department is at your service for expert counsel and advice without obligation at any time. American Seating Companj> NEW YORK 640-119 W. 40th St. CHICAGO 4 East Jackson Blvd. BOSTON 77-A Caned St. PHILADELPHIA 1211 -L Chestnut St.