Moving Picture World (Sep-Oct 1925)

Record Details:

Title:
Moving Picture World
Date:
Sep-Oct 1925
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Sep-Oct 1925)
Leaf #:
00061
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
June 06, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

MOVING PICTURE WORLD 51 A Pathe Release JUVENILE “FIRST NIGHTERS” AT THE FIRST GAME This represents the child population of Rockingham, N. C. E. A. Bailey, manager of the Star Theatre, told them they could see the first chapter of Play Ball if they were there by one o’clock. Most of them were there before lunch. September 5, 1925 Ran Circus Mystery All in Single Week Getting the first prize for the 18th week of the Laemmle Serial Exploitation Contest was the least profitable phase Jack Muldoon’s exploitation of The Great Circus Mystery. That was only $100 — plus the glory. The real money came from getting the same crowd every day for a week, at the Academy Theatre, Buffalo, N. Y., with a real circus in town — the John Robinson Shows. The show rents the elephant blankets and Muldoon bought one, instead of trying to crash the tail end of the parade. He was too busy with other things to worry about that. He ran the entire serial in one week; two chapters a day for six days. To get real atmosphere he hired a sideshow, with a sword walker, snake charmer, electric girl and a dog troupe, to say nothing of a six legged sheep and a lot of small animals. These were displayed around the lobby, in true side show fashion, with a clown and a juggler for a front ballyhoo. The acts did their stuff as part of the stage show in addition to the four reels of the picture. Playing a serial in a limited period is not new, but putting in a real side show, the regular ten-in-one brand, is something else again, and with the aid of A. L. Burks, Universalist, Muldoon made important money in which normally should have been an off week. Back Again Remember the dayjs when you built a paddock or a grand stand for a racing play — any racing play. Made lots of money, too. Oscar White revived the idea the other day for Gold Heels, at the Liberty Theatre, Greenwood, S. C. Still packs a powerful punch. Try it. Filling Stations All delivery tank wagons of the Tidewater Co. in Newburgh, N. Y., carried banners to the effect that in Old Home Week at the Broadway Theatre Tom Meighan sold Tydol and Veedol. And a lot of people went to see if Charles Hammerslough was telling the truth. CIRCUS 111 1 A Universal Release PHASES OF THE BIG STUNT USED TO PUT OVER THE GREAT CIRCUS MYSTERY IN BUFFALO Jack Muldoon, of the Academy Theatre, used the entire story in one week, two episodes a day. To get them every day he had a man-sized side show in the lobby. The top shows an elephant in the Robinson (real) circus parade and the sword walker in the lobby sideshow. Below are the front and interior as dressed for t his event. A clown and a juggler were the ballyhoo.