Moving Picture World (Jan-Feb 1927)

68 MOVING PICTURE WORLD January 1, 1927 it Drought down the house. Guy C. Sawyer. Town Hall, Chester, Vermont. LUCKY DEA'IL. (5,945 feet). Comedy drama with Richard Dix. This is a whiz. Patterned after the type of picture that made the late Wallace Reid popular, it is a great role for Dix. He made lots of friends with this picture and his name should mean more to the box office with such a vehicle. Good paper. Guy C. Sawyer, Town Hall, Chester, Vermont. MANICURE GIRL, (5.9S9 feet). Star, Bebe Daniels. Not so good. My patrons prefer Miss Daniels in more of a comedy role. Picture did not please more than 60 per cent. Guy C. Sawyer, Town Hall, Chester, Vermont. MANTRAP. (6,077 feet). Star, Clara Bow. Very good picture : all characters were well cast and did fine work but the picture did not draw' average Friday-Saturday business. Draw town, rural class, town 2,500. Admission 10-25. S. H. Rich, Rich Theatre (450 seats), Montpelier, Idaho. MISS BREWSTER’S MILLIONS. (6,200 feet). Star, Bebe Daniels. Did exceptionally well here; Bebe is “there” in all directions. Tone O. K. Appeal 70 per cent. Sunday yes, special no. H. P. McFadden. Reel Theatre, Producers Dist ♦ Corp . LAST FRONTIER. Not a big special, but a good early frontier drama. My crowd enjoyed it. It has sufficient action, story and comedy relief to make it popular if presented in the proper manner. But it is not a Covered Wagon, North of 36, or Thundering Herd. I advertised it too highly and she backfired on me. But I should admit that my patrons do not seem to have lost their heads over westerns. Tone, Sunday, appeal O. K. Special — ??? Draw all types, town 3,000. Admission 10-30. M. W. Larmour, National Theatre (430 seats), Graham, Texas. LAST FRONTIER. Stars, William Boyd, Marguerite de la Motte. This feature drew very well and would have been a wonderful picture three years ago; but pictures on the same order have skimmed the milk. If you are not overdone on the Indian stuff this picture will please very well. Sally Rand was real cute in this picture: Marguerite de la Motte wrongly cast for an actress of her ability. Tone O. K., appeal 85 per cent. Sunday, special yes. Draw general class, town 3,600. Admission 10-20. Wm. A Clark, Sr., Castle Theatre (400 seats), Havana, Illinois. LAST FRONTIER. Star, William Boyd. As good as any of the Frontier historical offerings. Gave a very good business for two nights and pleased; a number stopped to tell me how good it was. Tone good, appeal 88 per cent. Sunday, special yes. Draw general class, town 2,900. Admission 10-25 and 15-30. A. E. Andrews, Opera House (486 seats), Emporium, Pennsylvania. MILLION DOLLAR HANDICAP. (6,095 feet). Star cast. Six reels in fine condition. Not much of a house on account of bad weather. Picture well liked by those who saw it. Tone good, appeal fair. Draw general class, town 470. Admission 15-25. A. F. Mathias, Dillsboro Theatre (250 seats), Hillsboro, Indiana. OFF THE HIGHWAY. Star cast. Eight reels Good and well liked by those who saw it. Tone good, appeal fair. Draw general class, town 470. Admission 15-25. A. F. Mathias, Dillsboro Theatre (250) seats, Hillsboro, Indiana. United Artists THE BAT. (9 reels). Star cast. This is a one hundred per cent, picture and if you haven’t played it, book it and get behind it. Did not register so much at the box office as I expected but I had a nice business at that. Everyone seemed to be more than pleased and had several good comments. Prints in fine condition. Tone good, appeal A tip in the mail is worth two in the drawer. Send in your blanks every week, whether you report one picture or six. There are exhibitors who find your reports in agreement with their experience in pictures you’ve both played. They are following you. Keep the tips coming! 100 per cent. Sunday, special yes. W. C. Snyder, Cozy Theatre (265 seats), Lamont, Oklahoma. Universal BLUE BLAZES. Star, Pete Morrison. Good western and pleased. Drew good; Morrison is popular at our theatre. Tone good, appeal 95 per cent. Draw general class, city 23,000. Admission 10-25. Ed C. Curtis, Bijou Theatre (300 seats), Greenville, South Carolina. TEXAS STREAK. Star, Hoot Gibson. Only fair Gibson, and it being in seven reels, was a bit draggy. Wherever Gibson is well liked it will go over. It went big for Saturday in my house. Tone O.K. Appeal 85 per cent. Sunday O.K. Special no. Draw from industrial town 6,000. Admission 10-30. L. O. Davis, Virginia Theatre (700 seats). Hazard, Kentucky. TRIPLE ACTION. Star, Pete Morrison. One of the poorest westerns that I have seen. Don’t see anything that would make Pete think he could act. They must have been short of material when .they picked him. Tone good, appeal poor. Sunday, special no. Draw town, farm class, town 600. Admission 10-30, 15-35. H. W. Batchelder, Galt Theatre (175 seats), Galt, California. TWO FISTED JONES. Star, Jack Hoxie. A dandy good western, as Jack always brings us a good crowd. Pleased ninety per cent of my crowd and that’s saying a good deal for a western. Print in good shape. Draw oil field class, town 300. Admission 10-25. W. H. Clower, Liberty Theatre, Wirt. Oklahoma. WHAT HAPPENED TO JONES. (6,700 feet). Star, Reginald Denny. A good picture but my people just won’t turn out for Denny so lost money; but the picture is all right. Tone good, Sunday and special no, with above in mind. Draw town, farm class, town 600. Admission 10-30. H. W. Batchelder, Galt Theatre (175 seats), Galt. California. WHAT HAPPENED TO JONES. (6,700 feet). A riot. The best Denny I have shown. It is very peppy, the comedy situations are well handled and the entire cast worked hard to put it over. It is a very clever comedy drama but not so clever that the ordinary person, not being as clever as the producer, would fail to get the comedy. In fact, it pleased and entertained all who saw it here. Tone, Sunday, special O.K. Appeal good. Draw all classes, town 3,000. Admission 10-30. M. W. Larmour, National Theatre (430 seats), Graham, Texas. WHERE WAS If Star, Reginald Denny. Fair picture but Denny won’t draw for me. I notice his pictures are a great deal alike. Personally I think him O.K. but I can’t make the people see him. Tone good, appeal 50 per cent. Special no. H’. L. Beudon, Grand Theatre, Port Allegany, Pennsylvania. WHITE OUTLAW. Star, Jack Hoxie. The best. It’s a dandy western. Jack is at his best in this one. The print was fine — in fact all I get from Universal are in good shape. Tone good, appeal 100 per cent. Sunday, special no. Draw oil field class, town 300. Admission 10-25. W. H. Clower, Liberty Theatre (400 seats), Wirt, Oklahoma. WHOLE TOWN’S TALKING. Star, Edward Horton. Very enjoyable picture on the comedy order and you can’t go wrong on this. The stars are not outstanding at the box office, but word-of-mouth advertising should make up for that after you get the picture started. My patronage very good. Dave Seymour, Pontiac Theatre, Saranac Lake, New York. Warner Bros . FIGHTING EDGE. Good story, good picture. Tone good, appeal fair tone. Sunday yes, special no. Draw farmers, merchants, town 1,650 widely scattered. Mrs. J. B. Travelle, Elite Theatre, Plaeerville, California. PLEASURE BUYERS. Just a good program picture. Tone good, appeal fair. Draw farm, town class, widely scattered town, 1,650. Mrs. J. B. Travelle, Elite Theatre, Plaeerville, California. SEVEN SINNERS. Very complicated crook story with a fine finish. Very interesting. Draw farm, merchant class, town 1,650 widely scattered. Mrs. J. B. Travelle, Elite Theatre, Plaeerville, California. Miscellaneous ACTION GALORE. Positively terrible. Here Buddy Roosevelt is considered in this a “ham.” The kids all yell “Aw, he can’t fight.” I’m losing my Saturday night crowd with this kind. H. L. Beudon, Grand Rapids, Port Allegany, Pennsylvania. BRANDED A THIEF. Star, Neal H’art. Very good story but caused poor projection in places. Pleased Saturday crowds, though, with fair pulling power. Tone fair, appeal 90 per cent. Sunday — special no. Draw general class, city 23,000. Admission 10-25. Ed C. Kurdts, Bijou Theatre (300 seats), Greenville, South Carolina. DAMAGED GOODS. (Road-show). The best that ever came our way. Everybody well pleased. It’s worth thousands of dollars to any community for the lesson it contains. Print good. W. H. Clower, Liberty Theatre, Wirt, Oklahoma. MIDNIGHT LIMITED. Good railroad drama and pleased good business. Tone good, appeal 90 per cent. Special no. Draw general class, city 23,000. Admission 10-25. Ed C. Curdts, Bijou Theatre (300 seats), Greenville, South Carolina. PLASTIC AGE. Star, Clara Bow. This gem taken from college life held up by board of censors but now playing the rounds here, puts over a powerful wallop, is a sure draw in most places and will please. It should be played two days, to get the full benefit of word of mouth advertising. Book was popular. Sunday no, special yes. Town 2,900. Admission 10-25, 15-30. A. E. Andrews, Opera House (496 seats), Emporium, Pennsylvania. Short Subjects HOLD TIGHT. (F.B.O. -comedy). This; Blue Ribbon comedy with Alice Ardell is the first of its kind that we can say really pleased our audiences. It was mighty good: full of thrills — in fact, it resembled a serial in its action. And Alice Ardell must have been black and blue when she finished making this one. Chas. W. Lewis, I.O.O.F. Hall, Grand Gorge, New York. HUG BUG. (Pathe-Glenn Tryon). A real good comedy that made the patrons endanger the roof with their guffaws of laughter. Not a slow minute to it, therefore it pleased. H. H. Hedberg, Amuse-U Theatre, Melville, Louisiana. INTO THE NET. (Pathe-serial) . A new print on each episode of this serial, additional business, and comments of praise after the final episode made me glad I ran this chapter play, the first in five years. I didn’t suppose they would ever make such a good one. The fact that it is old made not a bit of difference. Guy C. Sawyer, Town Hall, Chester, Vermont. LAUGHING LADIES. (Pathe). This comedy is far above the average comedies. Must say it is real entertainment. Print fair. Appeal good. Big city draw. StephenG. Brenner, Eagle Theatre, Baltimore, Maryland.