Moving Picture World (Jan-Feb 1927)

Page scan 000194 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Jan-Feb 1927
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jan-Feb 1927)
Leaf #:
000194
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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(Continued from Front Cover ) OA Still another hit! ''d 1927 starts Great! M-G-M’s Si po ^\JL That'sM fcAipdeUvei'ing /7 K\ A ^ \ O Business^ 15 ONE, TWO, THREE, FOUR! — hits! hits! hits! hits! from MetrO'Qoldwyri'Mayer — CONGRATULATIONS if you’ve GOT a M-G-M contract. M-G-M showmen are joyful, oh boy! AND they’ll have even more REASON for joy in the coming weeks. FIRST they get Lillian Gish IN “The Scarlet Letter” AND then comes LON Chaney in “TELL It to the Marines.” AND then they get M-G^M’s MARVELOUS showman hit “THE Fire Brigade”. ONE right after another. AND each one a GREAT big Special .... AND then, while the industry is still WATCHING with amazement ALONG comes LILLIAN GISH_t “/ C£ R.L* brigade METRO The One big x one after another! JOHN Gilbert in “FLESH and the DEVIL'’ crashing RECORDS! * AND just you WATCH ! GOLDWYN-MAYER Top of The Industry CRITICS SAY: “We do not believe there will ever be another pic ture like it ” —TRIBUNE Gilbert champion screen^ lover of his day.” -TELEGRAPH (< You cannot afford to ‘ Compelling. Scenes one miss it.” will not forget.” -AMERICAN -TIMES ,<r.n , , . . “Unquestionably a Capi Filled the vast Capitol, toJ success » its lobby and entrance. —SUN Deserves its sensational success.” “Don't miss it!” -MIRROR -JOURNAL