Moving Picture World (Jan-Feb 1927)

Page scan 000276 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Jan-Feb 1927
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jan-Feb 1927)
Leaf #:
000276
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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240 MOVING PICTURE WORLD January 22, 1927 GET YOUR COPY IN NOW For the Twentieth Anniversary Issue of MOVING PICTURE WORLD Out March 26, 1927 ACT ON THIS TIP NOW AND SAVE YOURSELF REGRETS LATER ON J Seize this opportunity that comes but once in two decades. J Take some pride in your copy. 5 For Heaven’s Sake don’t just say, "I gotta get up an ad.” 5 Make it original — individual — something to be proud of. Because that’s what the whole issue is going to be. J Get in this number where the editorial content is going to be so utterly different — so complete — so interesting and valuable, that every copy will be at a premium — not this week alone but for years. COME ON— SHAKE A LEG— SO THAT ON MARCH 26 YOU’LL EXPERIENCE “THAT GRAND AND GLORIOUS FEELING” CHALMERS PUBLISHING COMPANY 516 5th Ave., N. Y., or 318 Taft Building, Hollywood, Cal.