Moving Picture World (Jan-Feb 1927)

Record Details:

Title:
Moving Picture World
Date:
Jan-Feb 1927
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jan-Feb 1927)
Leaf #:
000312
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

276 MOVING PICTURE WORLD January 22, 1927 “Gorilla Hunt” Is Booked in Big Theatres First run theatres all over the country are setting aside their time-worn policies of not playing non-fiction pictures and are booking “The Gorilla Hunt,” Ben Burbridge’s hunting narrative distributed by F. B. O. The Wisconsin, in Milwaukee, is the latest big-time first-run house to buy it. Along with this booking came a contract for six of the Sax Theatres in Milwaukee. “The Gorilla Hunt” enjoyed a good run at the Cameo Theatre on Broadway, which seems to have been but a preliminary for its showings in other key cities. Irene Rich Renews With Warner Bros. Good news was received at Warner Bros, New York office, this week when Jack li. Warner sent word he had signed Irene Rich to a new long term contract. The contract goes into effect this coming summer, with the expiration of her old one. When it became known her contract was about to expire she had many offers from other companies. The pleasant relations existing between the star and the Warners, however, are to he continued and the company is happy in being able to make the announcement. It is quite probable her next picture will be “The Climbers,” from the stage play by Clyde Fitch. Jane Winton and Helene Costello, Warner featured players, pause at the eighteenth. John Barrymore Premiere, “When a Man Loves”, Feb. 3 “Better ’Ole” Scores Hit in Toronto The premiere of “The Better ’Ole,” the Warner Brothers special, starring Syd Chaplin, at the Regent Theatre, Toronto, Canada, on Christmas Day, was another triumph for the persipacity and showmanship of the Warner Brothers. The famous Bruce Bairnsfather comedy was received by both press and public with the warmest demonstration of enthusiasm ever accorded a motion picture in Canada, despite the fact that a stock company in a legitimate stage version has played Toronto many times, and a British made film of the same name had previously been shown there. The business on the opening day, and since, has been phenomenal and far exceeded the expectations of the Nathanson Circuit, who own the Regent Theatre. The picture is in for an extended engagement of considerable duration at 90 cents top. Eugene O'Brien A Columbia Star Eugene O’Brien has been put under contract by General Manager of Production Harry Cohn for a forthcoming Columbia Picture. Quite appropriately the romantic actor will have the lead in “The Romantic Age.” Very Leading Lucille Hutton is one of the leads in Educational-Mermaid Comedies. T OHN BARRYMORE, in “When a Man Loves,” an which the featured player is Dolores Costello, will have its premiere at the Selwyn, Thursday, Feb. 3. This arrangement was perfected this week, after financial negotiations lasting more than a fortnight, and in which Warner Bros., George Tyler and the Selwyn management took part. It was only after the resourceful Warners aided in securing the Cort Theatre for the continuation of the successful run of “The Constant Nymph” that Mr. Tyler would listen to their plans. As far as time, effort and money spent can figure when coupled with the ambition to do something worth while, “When a Man Loves” is the most important film production that has yet come from the Hollywood studios of the Warners. In it, Barrymore is seen in the colorful role of a youth who loses his heart the moment he lays eyes on a beautiful young country girl destined to rule a dissolute court. Miss Costello, now a star in her own right, plays opposite Barrymore. The filming of the picture was under the direction of Alan Crosland, who was responsible for “Don Juan.” “When a Man Loves” will have Vitaphone musical accompaniment. In looking over the available composers in Europe and America capable of furnishing the score for the picture, Warner Bros, selected Henry Hadley, guest conductor of the New York Philharmonic Orchestra, and himself the composer of several grand operas and oratorios, for the work. As in the other Warner Bros, bills now in this city, “Don Juan” and “The Better ’Ole,” there will be a Vitaphone concert program preceding “When a Man Loves.” On this concert program will be a number of grand opera and musical comedy artists. A Reel Blonde Virginia Lee Corbin, leading lady for Monty Banks in Pathe Comedy, “Play Safe.”