Moving Picture World (Jan-Feb 1927)

Record Details:

Title:
Moving Picture World
Date:
Jan-Feb 1927
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jan-Feb 1927)
Leaf #:
000375
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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January 29, 1927 MOVING PICTURE WORLD 337 Left, King Vidor, the director. Above, Karl Dane and Tom O’Brien. The leading lady is Renee Adoree. “The Big Parade” THE last remaining motion picture record has been broken by “The Big Parade” at the Astor Theatre. On January 24 this MetroGoldwynMayer production celebrated the longest run of any motion picture ever presented in a Broadway theatre. In the sixtytwo weeks this picture has been at the Astor it has been seen by twice as many people as any other big photoplay and has grossed three times the money of any previous picture during its New York run, which makes this three-fold record of unusual interest. The end of the run is not yet in sight and “The Big Parade” probably will continue throughout the Spring. Rest — at last. One of the realistic scenes of the big show that participants will recognize. A tug of war in a real war with anxious doughboys looking on and applauding.