Moving Picture World (Jan-Feb 1927)

January 29, 1927 MOVING PICTURE WORLD HOLLYWOOD OFFICE 339 TOM WALLER WE FT CO ATT REPRETEhTAfiVEl TELkPWOME* GLADJ°TOriE OIOS WEAD QUARTER!? 318 TAFT. RLDGJ> Broadway Better Look to Its Laurels Within the past week two large legitimate theatres have opened their doors right in the heart of Hollywood. Both of these are million dollar propositions. Right in the same locality is being erected the $1,500,000 Warner building with offices and stores and a film theatre of 3,000 seats. A few blocks away, it has just become known, another site has been selected for a two million dollar outdoor theatre of Greek architecture. In all, within the next few months, Hollywood will have within its own boundaries about twenty-two theatres, the greater percentage of which will cater exclusively to films and prologues. The Hollywood1 population, according to figures obtained by The World at the Chamber of Commerce numbers 145,000 residents. Fox Opens Hospital At Hollywood Studio A new hospital of four wards has just been opened at Fox Films Studios in Hollywood, with a surgeon and staff on continuous duty. The hospital is on the east lot near the three recently completed new stages. It is equipped with the very latest in emergency surgical appliances. Dr. Kahn is chief of the industrial surgery staff of the Good Samaritan Hospital. Dr. Skaletar served as resident physician at St. Vincent’s. Gets New Part Lilyan Tashman has just been given an important role in Paramount’s “Evening Clothes.” Columbia Not to Amalgamate Says Cohn: Plan Rapid Progresss Starring For Fox Olive Borden, the lovely Fox star, soon to make “The Joy Girl.” Loew Quits Coast Marcus Loew, Louis B. Mayer and their families, also Arthur Loew and Ludwig L. Lawrence, foreign representatives, left Hollywood this week. Mr. and Mrs. Loew and Mrs. Mayer and daughters will stop at Palm Beach where they plan to spend a week. Mr. Mayer, Arthur Loew and Ludwig Lawrence are heading straight for New York where Mayer will confer with Nicholes and Schenck. Decide on Title F. B. O. this week finally titled its story on Elkdom, which is now in production, “Moulders of Men.” Conway Tearle and Margaret Morris are featured. Ralph Ince is directing. Launch New Program For 1927-28 Consisting of Thirty-six Features and Four Big Specials WHILE gathering material on “The Wreck” we learned from Harr} Cohn, Columbia’s vice-president in charge of production, that President Joe Brandt’s many predictions in New York for Columbia are commencing to be fulfilled right out here in the Gower Street studios of the company. There will be thirty-six features and four specials to be made under Columbia’s 1927-28 banner, twelve more than the present season’s output. The new program will be launched on March 1st. The fact that it is the most ambitious is almost minimized when we learn that by that time Cohn will have completed plans and the construction of a new stage occupying, he told us, 20,000 square feet of The present stage covers over 18,000 square feet and this dimension is considered large in this neighborhood. Right in line with developments which will cause not only this vicinity but the film industry to oil its spectacles and not be surprised if they find Brandt and Cohn taking over the Beverly Hills Hotel for a Columbia Hall of Fame is the word that Columbia has already under actual contract fourteen players to handle important roles in the 1927-28 product. Details on the above will later be coming from Columbia’s New York office, Cohn told us. Overhearing him talk about the new stage caused us to inquire about the necessity for it and to get full in the face data that diverted us from “The Wreck.” And Columbia is not doing all of this because it is considering any merger proposition, Cohn assured us. Between showing cops how they should smell for liquor in a cabaret raid and telling Alberta Vaugh and Eugene O’Brien, who, incidentally, are in floor space. the midst of their first Columbia picture, how to hide under a table, Columbia’s coast boss told us something else : That Columbia contrary to all printed rumors is not going to amalgamate with Chadwick and Sax and that Columbia is posthasting along a road that opens into a boulevard accommodating filmdom’s largest houses. Cohn expressed the confidence that Columbia will not stop until it can call its own one of those flagpoled domiciles a few doors away from the Zukor estate. Columbia has gotten considerable of its 1926-27 product on the screens of many worthwhile first-run houses. Right out here they have held the screen of Publix’s big Los Angeles’ Metropolitan at least twice during the last twelve months. That “The Wreck” may be similarly honored may be assumed by the phrase of praise credited as coming from Frank L. Newman, director general of the Metropolitan. (Continued on page 344) Columbia Prepares For Great Advance