Moving Picture World (Jan-Feb 1927)

“Down the Stretch” EXHIBITORS are laying bets on this UniversalJewel * Down the Stretch,” a story of the racetrack, thoroughbred horses, and thoroughbred humans. Featured in this picture are Marion Nixon and Robert Agnew. January 29, 1927 MOVING PICTURE WORLD 351 Radio Queries on Swanson Film Tied Up With Photos L' LI M. OROWITZ, or “Emo,” I— ' as he is known to thousands ‘‘on the air,” broadcasting his regular talk on films through radio station WPG, Atlantic City, N. J., put a provocative question this week to women and girls listening in : “If you were at the crossroads of life, and you had to choose between wealth, career, duty or love, which would you choose?” Continuing his talk, the radio announcer said that Gloria Swanson, in his first United Artists picture, “'Sunya” (dream, illusion), had to make the choice. Through a tie-up effected with Victor M. Shapiro of the United Artists Corporation, “Emo” said that all female listeners writing their choice to Miss Swanson, in care of the station, would be sent directly from Miss Swanson’s studio, new photographs of the star. A similar tie-up was effected on Samuel Goldwyn’s “The Night of Love” and “The Winning of Barbara Worth,” in both of which Ronald Colman and Vilma Eanky are co-featured. On these film questions were put to listeners-in, and the same courtesy on photos was extended on behalf of Samuel Goldwyn Productions, Inc. Sigrid Holmquist Is Seen In Remarkable Fashion Color Film Churchill Ross, “Boob” Student, a “Short” Star Churchill Ross, popular screen comedian now winning greater fame as “Doc" Webster, the bespectacled “grind” in Universal’s “The Collegian” series of tworeelers, will be starred in a special series of one-reel comedies by Universal for next season. This announcement, from the Universal home office by Hal Hodes, general sales manager for short product, is said to be another indication of the efforts to which Universal is going to build up its short product for 1927-1928. Ross, as the boob student in “The Collegians,” has proved to be one of the best characters in these college adventure comedies. Reports from exhibitors and from the public have indicated the exceptional interest in his style of comedy. *‘LT EROES OF THE Night,” F~1 Gotham Productions’ big fire and police melodrama released through Lumas Film Corporation, has started out at a pace which bids to surpass the booking record of “Money to Burn.” An important contract which is an accurate indication of how this picture is being received by the exhibitor, comes from the Gotham Pictures’ Exchange in Chicago whereby Jerry Abrams has booked “Heroes of the Night” for the entire Lubliner and Trinz Circuit of fifteen theatres in Chicago, and also the Miller and Lynch circuit of five houses in the midwest metropolis. Warners Sign Harvey Gates Harvey iGates, the wellknown scenarist, who wrote “The Barrier,” and other famous successes, has been signed to a long term contract by Warner Bros. Mr. Gates’ first assignment will be “The Brute,” starring Monte Blue. As soon as the scenario is completed, Herman Haymaker will start assembling a cast. Hough Novel Chosen Tiffany Productions will screen Emerson Hough’s “The Broken Gate,” in a big way with an exceptional cast. Hiers at Work Walter Hiers, rotund comedian, is hard at work on Tiffany’s “The First Night.” From Boston comes the statement that this picture has been selected for immediate playdates by the Gray Theatres Circuit, covering the most important houses in Maine. New Hampshire and Vermont. Many other important booking contracts with immediate play dates have been received by the Gotham home office. Vice-President Budd Rogers announces that up to date “Heroes of the Night” has exceeded both in volume of business, number of contracts and gross amount of money involved, any picture so far released by Lumas Film Corp. in a similar period of time. COLORART PICTURES, Inc., through Curtis Nagle, announces that this company has just completed a one-reel fashion picture photographed in Technicolor entitled, “Clothes Make the Woman,” which is to be distributed through Tiffany exchanges. This exquisite color reel shows the latest in Parisian dresses and gowns with the aid of an interesting story. Sigrid Holmquist, the beautiful Swedish screen star, is the Cast Additions Phillips Smalley, Vera Lewis and Jack McDonald have been added to the cast of Tiffany’s “The Broken Gate.” . Building Big Cast William Collier, Jr., and Dorothy Phillips will be seen in “The Broken Gate,” the Tiffany production. featured player, in which she first appears as a poorly dressed girl and through a series of episodes gradually blossoms into one of the best dressed women of the city. Heretofore fashion pictures just paraded models in front of the camera, but in this latest Colorart production there is a human interest story in it which will appeal to those of both sexes. Adolph Zukor Had to cool his heels in the ante-room. But that was a long time ago. It has not happened lately. Read about it in the big Anniversary Issue of Moving Picture World. Out March 26. Gotham Reports Unusual Bookings on Newest Film