Moving Picture World (Jan-Feb 1927)

Record Details:

Title:
Moving Picture World
Date:
Jan-Feb 1927
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jan-Feb 1927)
Leaf #:
000395
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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January 29, 1927 MOVING PICTURE WORLD 357 “SNOOKUM’S PLAYMATE” SCENES from “Snookum’s Playmate,” the current Universal release of “Newlyweds and Their Baby,” the Stern Brothers Comedies. Snookums is played by Sunny Me Keen, Mrs. Newlywed by Ethlyne Claire, and Mr. Newlywed, by Jed Dooley. MACK SENNETT maintains his reputation for revealing the most attractive bathing beauties, as well as interesting bathing scenes in his films, oy using the big Catalina Channe'i Classic as a background for a forthcoming Pathe comedy. Earl Rodney is directing the cast of this new bathing comedy and the cast is headed by Madeline Hurlock, Eddie Quillan ami Andy Clyde. The five girls selected to represent Sennett in the big athletic event were Vallery Schramm, Loretta Rush, Marjorie Williamson, Thelma Parr and Mary Mabery. Vallery Schramm won the Golden Gate Championship for long distance swimming in 1916, in San Francisco. Loretta Rush in 1922 held the breast stroke swimming championship for women in Panama. In 1923, she won the Pacific Coast breast stroke championship in Los Angeles, and held it until 1926. Miss Rush is a member of the Hollywood Athletic Club women’s swimming team. Marjorie Williamson is a wellknown swimmer of Long Beach, and Thelma Parr is a pupil of Vance Veith, former athletic instructor of the Los Angeles Athletic Association. Mary Mabery is a Sennett girl recently recruited from the University of California, where she was specializing in a course of athletics for a career of athletic instruction in high schools and universities. Mary Mabery entered the Catalina channel swim from the Mack Sennett Pathe studios. Catalina Channel Classic Is Sennett Comedy Background Sparkling Two-Reel Comedies In Pathe’s List February 6 C'XHIBITORS will find that the Pathe short feature schedule for the week of February 6 offers a diverse array of screen attractions all with strong audience appeal. Both Hal Roach and Mack Sennett present two-reel comedies and the program includes a Pathe serial chapter of “On Guard”; a Grantland Rice Sportlight; Pathe Review No. 6; one of Aesop’s Film Fables ; Topics of the Day No. 6 and two issues of Pathe News. “Are Brunettes Safe?” is the Hal Roach presentation for the week which has Charley Chase for the star, supported by Lorraine Eason, Will R. Walling, Kate Bruce, Buddy Post and Polly Moran under the direction of James Parrott with supervision by F. Richard Jones and costumed by Lambert. “Smith’s Customer” is the Mack Sennett contribution with the “happy family” — Ruth Hiatt, Raymond McKee, Johnny Burke and Mary Ann Jackson in the Who Was the First Picture Star? No, it was not Mary Pickford. If you want to know, look in the Twentieth Anniversary Issue of Moving Picture World. Out March 26. principal roles. This funfilm was directed by Lloyd Bacon under the supervision of J. A. Waldron. “On Guard,” the current Patheserial, reaches its second chapter titled “Deception” with this program. The serial stars Cullen Landis with a cast including Muriel Kingston, Louise DuPre, Walter P. Lewis, Tom Blake, Edward Burns, Hal Forde, Gus de Wilde and Tom Poland, and is directed by Arch Heath. “Crowd Bait” is the title of the Grantland Rice Sportlight. Pathe Review No. 6 offers “Camera Interviews with American Painters” : Helen Winslow Durkee sketching in her garden : “Nature’s Teacup”: Crater Lake in Oregon, one of nature’s rarest scenic gems ; “Chungking, the Unknown City.” “In the Rough” is the animac. d cartoon comedy release of the Aesop Film Fables Series, and. Pathe News, issues numbers 14 and 15, present last minute wrorld events. William K. Howard Edits “White Gold” William K. Howard has substituted scissors for his directorial megaphone and temporarily is making one of the De Mille Studio cutting rooms his headquarters. He is collaborating with C. Gardner Sullivan on the editing of his latest production, “White Gold,” which stars Jetta Goudal.