Moving Picture World (Jan-Feb 1927)

Record Details:

Title:
Moving Picture World
Date:
Jan-Feb 1927
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jan-Feb 1927)
Leaf #:
000410
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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F. B. 0. BEY OND THE ROCKIES. Star, Bob Custer. A good western with lots of action. Robert W. Hines, Hines Theatre, Loyalton, South Dakota. BLIB STREAK. Star, Richard Talmadge. Usual Talmadge picture but pleased. Business good. Tone good, appeal 85 per cent. Xo as special. Draw general class, city 22.000. Admission 10-25. Ed. C. Curdts, Bijou Theatre (300 seats), Greenville, South Carolina. ISLE OF RETRIBUTION. Star, Victor MacLaglen. A picture that is hard to get them in on, which seemed to be a wonderful piece of work on the part of the star. Xo business on this one. Lost money but cannot figure why, as business even dropped on the second day. Tone fair, appeal 60 per cent. Sunday yes. Draw all classes, town 2,900. Admission 10-25. A. E. Andrews. Opera House (486 seats), Emporium, Pennsylvania. KOSHER KITTY KELLY. Stars, Viola Dana, Vera Gordon, Nat Carr. Our first experience with one of the raft of IrishHebrew comedies and it proved to be a whirlwind for entertainment. Possibly it might suffer by comparison with some of the others but it surely pleased the multitude (!!’ that braved zero weather. Tone O. K. Appeal general. Sunday, special no. Draw rural class, town 300. Admission 1530. Chas. W. Lewis, I. O. O. P. Hall (250 seats), Grand Gorge, New York. LADY ROBIXHOOD. (5,580 feet). Star, Evelyn Brent. This was a very good offering from this star. Business was not what it should have been, owing mostly to the time of year, people busy doing their Christmas shopping. However, the picture is worth running. Tone good, appeal 65 per cent. Sunday, special no. Draw all classes, town 2,900. Admission 10-25. A. E. Andrews, Opera House (486 seats). Emporium, Pennsylvania. LET’S GO, GALLAGHER. Star, Bob Custer. A dandy western with plenty of action. Tone fair, appeal 85 per cent. Sunday no. Draw mixed class, town 150. Admission 10-30. Robert W. Hines, Hines Theatre (150 seats), Loyalton, South Dakota. MERRY CAVALIER. Star, Richard Talmadge. A good progrgam picture for a S'aturday night. Better cast and settings in this and he is fairly popular here. Tone, appeal good. Not special. C. A. Anglemire, “Y” Theatre (400 seats), Nazareth, Pennsylvania. ONE MINUTE TO PLAY. Star, Red Grange. One swell picture, if that’s the way to express it. Just enough football to add zip to it, although I have read comments of exhibitors who thought there wasn’t enongh football. One reel of football seems to be enough — any more would be tiresome. And Red takes to the Kleigs like a Hebrew takes to a fire insurance policy. And don’t forget to mention King Tut, the Airedale, who does his bit in great fashion, as did A1 Cooke and Kit Guard in their small comedy parts. But the sad part of it all is that we had the same luck as many other exhibitors — people are not educated to the fact that football stars can do other things besides play football and, as a consequence, business on a two-nights run was entirely absent. Anyway, I enjoyed the picture even if my ticket did cost almost enough to buy the feature. Tone O. K. Appeal general. Sunday, special yes. Draw rural class, town 300. Admission 15-40. Chas. W Lewis, I. O. O. F. Hall (250 seats), Grand Gorge, New York. ONE MINUTE TO PLAY. Star, Red Grange. Paid too much for this baby after the football season was over. It’s a good show. But it’s the last time I’ll let my enthusiasm get away with good judgment. “It is my utmost desire to serve my fellow man.” That is our slogan, we exhibitors who send unbiased reports on pictures we have played. “Our Gang is held together by the bonds of common interest and mutual good will. We welcome you into our circle, you will automatically become one of us by the free-will act of sending picture tips to this dependable tip department. OUR GANG Tone good, appeal 90 per cent. Sunday, special (timely) yes. Draw all classes, town 2,250. Admission 15-30. H. L. Beudon, Grand Theatre (.275 seats), Port Allegant, Pennsylvania. one minute to PLAY. (7,430 feet). Star, Red Grange. Very good picture. Red is a good actor. Every place where football is popular, this is the picture. Tone good, appeal 80 per cent. Sunday yes, special no. Draw mixed class, town 150. Admission 20-30-40. Robert W. Hines, Hines Theatre, Loyalton, South Dakota. REGULAR SCOUT. Star, Harry Carey. A good program western and a little above the average Thomson. A good picture to tie up with the Boy Scouts on. Murray S. Dolliver, Strand Theatre, Laurel, Montana. TOM AND HIS PALS. Star, Tom Tyler. Good western story of program order. Tone good, appeal fair. Sunday yes, special no. Draw farm, merchant class, town 1,650 widely scattered. Mrs. J. B. Travelle, Elite Theatre, Placerville, California. WYOMING WILDCAT. Star, Tom Tyler. About the usual run of the Tylers, with Frankie Darro and Beans furnishing the supporting comedy. That dog, Beans, shows some intelligence — almost as much as some people I know. In this picture Tyler exhibits some of his horsemanship and that’s one thing that should be stressed in westerns. Tone O. K. Appeal general. Sunday, special no. Draw rural class, town 300. Admission 15-30. Chas. W. Lewis, I. O. O. F. Hall (250 seats), Grand Gorge, New York. First National DECLASSE. (7,899 feet). Star, Corinne Griffith. A very good production with good tone and appeal. Sunday yes, special no. Draw farm, merchant class, town 1,650, widely scattered. Mrs. J. B. Travelle, Elite Theatre, Placerville, California. DECLASSE. (7,889 feet.) Star, Corinne Griffith. It has a bad box office title for my town and as the picture is not up to this star’s standard, the engagement was very unsatisfactory. Tone O.K. Appeal fair. Special nix. Draw all classes, town 3,000. Admission 10-30. M. W. Larmour, National Theatre (430 seats), Graham, Texas. JAZZ BRIDE. A good program picture. Tone good, appeal fair. Sunday yes, special no. Mrs. J. B. Travelle, Elite Theatre, Placerville, California. KIKI. (5,275 feet). Star, Norma Talmadge. Saw this picture in the Dallas first run house and it did not appeal to me at all — I just hated to see Norma romping around in this kind of a picture: but I played it anyhow, advertised it big — and cleaned up! The people pronounced it the best thing Norma has done since Smiling Thru. If she could make one or two more pictures as good as this I believe she would regain her lost popularity. But they tell me she will do Camille next! Goodbye, Norma. Tone O. K. Appeal good. Sunday, special O. K. Draw all classes, town 3,000. Admission 10-30. M. W. Larmour, National Theatre (430 seats), Graham, Texas. THE ONLY WAY. Star, Conrad Nagel. Very good picture. Tone, appeal good. Sunday yes, special no. Draw farm, merchant class, town 1,650, widely scattered. Mrs. J. B. Travelle, Elite Theatre, Placerville, California. TRAMP, TRAMP, TRAMP. Star, Harry Langdon. Played this some time back and am playing The Strong Man on the following this chap has created. I’ve read some rough reviews from “the Gang” and really think they are undeserved. This picture is “tiiere!” and Langdon is a comedian. If an audience misses his subtle stuff don’t blame him. If you haven’t played this comedy, get it — go after it and after your first show if your patrons don’t like it they lack sense of humor. He’s a riot here now— and they know pictures when they see them. Good attendance. Dave Seymour, retiring managing director, Pontiac Theatre, Saranac Lake, New York. WILDERNESS WOMAN. Star, Aileen Pringle. Nothing like what they value it at: Chester Conklin meant a little at the box office and the comedy pleased in a way but at any more than a slightly more than a program rental it might make you fall down. I did a lot of publicity on this; got ’em in at the matinee; but the picture didn’t back me up — a positive flop when I consider the rental. Dave Seymour, Pontiac Theatre, Saranac Lake, New York. WINDS OF CHANCE. (9,354 feet). Star, Anna Q. Nilsson. A real good Northern picture, beautiful scenery and good action. This picture pleased all. Step on it and it should get you the money. J. H. Robinson, West Eminence Theatre, West Eminence, Missouri. Fox NO MAN’S GOLD. (6,745 feet). Star, Tom Mix. Three days to fair business. A good Mix picture, but Mix does not draw as usual in his last few pictures. Draw general class, city 35,000. Admission 25-35. C. D. Buss, Strand Theatre (700 seats), Easton, Pennsylvana. NO MAN’S GOLD. (5,745 feet). Star, Tom Mix. Good action picture that played my house during Christmas week when money wasn’t being spent for entertainment. Sunday, special no. R. A. Preuss, Arvada Theatre, Arvada, Colorado. THREE BAD MEN. Star, George O’Brien. A big western special in my opinion as good as Iron Horse although it may not do as much business as it has not been as well advertised. Acting of entire cast fine. A really big production. Tone O. K. Good appeal. Sunday, special yes. Draw all classes, town 3,000. Admission 15-25-35. T. L Barnett, Finn’s Theatre (550 seats), Jewett City, Connecticut. Gotham HIS MASTER’S VOICE. Star, Thunder (dog). A knockout dog story which I cheerfully recommend to brother exhibitors. Pleased good crowds. Tone excellent, appeal 100 per cent. Sunday, special yes. Draw general class, city 22,000. Admission 10-25. Ed. C. Curdts, Bijou Theatre (300 seats), Greenville, South Carolina.