Moving Picture World (Jan-Feb 1927)

Record Details:

Title:
Moving Picture World
Date:
Jan-Feb 1927
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jan-Feb 1927)
Leaf #:
000421
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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January 29, 1927 MOVING PICTURE WORLD 383 Get Maximum Screen Results Send for the Brand New Lens Chart By JOHN GRIFFITHS Here is an accurate chart which belongs in every projection room where carbon arcs are used. It will enable you to get maximum screen results with the equipment you are now using. The new Lens Chart (size 15" x 20") printed on heavy Ledger Stock paper suitable for framing, will be sent to you in a strong mailing tube, insuring proper protection. Get it NOW! Price $1 .00 Postpaid Chalmers Publishing Co. 516 Fifth Avenue New York City Grandma Ought to Be Present to see the modern motion picture theatre with its elaborate furnishing, its million dollar productions and its perfect projection. This last is accom-# plished with B & L CINEPHOR Projection Lenses. Ask the man who uses them. Bausch & Lomb Optical Co. 654 St. Paul Street Rochester, N. Y. High Quality Equipment Is Being Built Into These Theatres ATLANTA, GA. — H. H. Fitzg-erald, 71 Gasmil street, plans to erect one-story moving picture theatre at 551 Flat Shoals avenue, E. E. Estimated cost $10,500. MONROEVILLE, IND. — Tillock & Liohstin, proprietors of New Haven and Haven Theatres, have leased for ten years west half of ground floor of Masonic Building and will equip and furnish it as moving picture theatre. New front will be constructed, floor elevated, twenty-foot lobby built, heating plant installed. Theatre will have seating capacity of 400. BELMONT, MASS. — M. M. Provizer, 426 Geneva avenue, Dorchester, Mass., has plans by H. T. Underwood, 46 Cornhill street, Boston, for one and two-story brick theatre to be located on Cushing square. Estimated cost $150,000. S'AN JACINTO, TEXAS— E. S. Maggs will erect theatre on West Fifth street. ANDERSON, IND. — Starland Theatre will be remodeled and 25-foot stage constructed so as to accommodate vaudeville. PITTSFIELD, MASS. — Improvements to be made to Spa Theatre, include increasing seating capacity and construction of stage to accommodate vaudeville. KANSAS CITY, MO.— Dr. R. H. Simmons, 2604 Independence avenue, has plans by William J. Koch, 206 Mutual Building, for alterations to theatre at 3838 Woodland avenue. Estimated cost $20,000. GLASSBORO, N. J. — East Coast Theatre I Company, Inc., has plans by David Supowitz, I '929 Chestnut street, Philadelphia, for alterations to one-story theatre. NEW YORK, N. Y. — Loew’s 86th Corporal tion, L. F. Friedman, president, 1540 Broadway, has plans by L. Fleishmann, 1540 Broadway, for alterations to theatre and office building at 169 East 86th street and 160 East 87th street. Estimated cost $60,000. CINCINNATI, OHIO — Forest Theatre, Harry Levy, 671 Forest avenue, has plans WHY PAY MORE? Roll Tickets Your Own Special Wording 1 0O.OOOforSI 5.50 10,000 for $4.50, 20,000 for $7.50 50,000 for $10.00 Standard Rolls of 2,000 KEYSTONE TICKET CO. Dept. W., SHAMOKIN, PA. The Union Label if you want it. Have been printing Roll Tickets for 10 years and no better can be had at any price. by Moritz Sax, 707 Second National Bank Building, for one-story addition, 48 by 50 feet, to theatre on south side Forest avenue, near Reading road. Estimated cost $45,000. NEW CASTLE, PA. — Crescent Theatre, recently damaged by fire, will be repaired, renovated and new equipment installed. EVERETT, WASH. — Extensive improvements will be made to Rose Theatre and modern ventilating system installed. TACOMA, WASH. — Extensive Improve ments will be made to Tacoma Theatre. Estimated cost $150,000. NEW ORLEANS, LA. — Richard McCarthy, Canal Bank & Trust Building, has contract for rebuilding Prytania Theatre at Prytania and Leontine streets (destroyed by fire), for Saenger Theatres, Inc., care M. H. Jacobs, 1401 Tulane street. Estimated cost $22,000. BROOKLYN, N. Y. — M. Masem & Company, 957 Broadway, has general contract for onestory moving picture theatre, 96 by 250 feet, to be erected at 1832 86th street, for Hawthorne Amusement Corporation, 1540 Broadway, New York. Estimated cost $250,000. DANVILLE, VA. — Fuqua Construction Company, Krise Building, Lynchburg, has contract for erection of two-story theatre and store building on site of Bijou Theatre, for A. C. Conway, 218 West Main street. Theatre will seat 1,000. Will be operated by Southern Amusement Company. Estimated cost $140,000. Gene Dennis, young girl physic being featured at the Coliseum, has taken so well that she has been held for four weeks. Hearing of Miss Dennis in Butte recently, Harry C. Arthur, Jr., president of Pacific Northwest Theatres, Inc., signed her up for a full year’s contract. SEATTLE, WASH. — H. Pederson, Alaska Building, has contract for one-story theatre, 120 by 120 feet, with seating capacity of 3,000, to be erected at Seventh and Olive streets, for Real Estate Improvement Company, Lyon Building. GREENFIELD IA. — Extensive improve ments are being made to Meisner Theatre. SIOUX CITY, IA. — Star Theatre, recently damaged by fire, will be renovated and repaired. SEDALIA, MO. — Sedalia Theatre will be remodeled and new front constructed. Estimated cost $20,000.