Moving Picture World (Jan-Feb 1927)

Record Details:

Title:
Moving Picture World
Date:
Jan-Feb 1927
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jan-Feb 1927)
Leaf #:
000438
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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396 MOVING PICTURE WORLD February 5, 1927 FIRST IN FIRST SERVED READ and weep if you are not included in this list of theatres that have already contracted for Vitaphone because we cannot make installations on new contracts until after April 15th. The successful showmen today are the live-wires with the vision to recognize a big idea when they see it and the initiative to take advantage of it. Vitaphone is the biggest idea the industry has ever known! NOW is your opportunity to join the ranks of the country’s biggest showmen of today; NOW is your opportunity to be the big showman of tomorrow! Roxy Theatre, New York City. Warner Theatre, New York City. Grauman’s Egyptian Theatre, Hollywood, Calif. Mark Strand Theatre, Brooklyn, N. Y. Circle Theatre, Indianapolis, Ind. Madison Theatre, Detroit, Mich. State Theatre, Minneapolis, Minn. Capitol Theatre, St. Paul, Minn. Majestic Theatre, Providence, R. I. Aztec Theatre, San Antonio, Texas. Capitol Theatre, Springfield, Mass. Capitol Theatre, Chicago, 111. Strand Theatre, Louisville, Ky. Orpheum Theatre, Chicago, 111. American Theatre, Salt Lake City, Utah Grand Theatre, Columbus, O. Rialto Theatre, Newark, N. J. North Centre Theatre, Chicago, III. Blue Mouse Theatre, Portland, Ore. Blue Mouse Theatre, Seattle, Wash. Aladdin Theatre, Denver, Colo. Mark Strand Theatre, Syracuse, N. Y. Temple Theatre, Toledo, O. Cameo Theatre, Bridgeport, Conn. Circle Theatre, Dallas, Texas Circle Theatre, Cleveland, O. Lyric Theatre, Birmingham, Ala. Palace Theatre, Houston, Texas Mark Strand Theatre, Albany, N. Y. Strand Theatre, Worcester, Mass. Strand Theatre, Lynn, Mass.