Moving Picture World (Jan-Feb 1927)

February 5, 1927 MOVING PICTURE WORLD 425 Success Greets “Night of Love” Distribution of Samuel Goldwyn’s presentation of the George Fitzmaurice production, “The Night of Love,” began with three big premieres in the East, at the Rialto Theatre in Washington, the Eastman Theatre, Rochester, and at the Mark Strand Theatre, New York City. All three engagements met tremendous success. This romantic production featuring Ronald Colman and Vilma Hanky proved to be an ideal box office attraction, according to the reports received by United Artists Corporation. In New York and in Washington the picture was held over for a second week. At the Mark Strand “The Night of Love” made surprising gains in the latter part of the first week over its sensational opening flays. In Washington, the Rialto Theatre enjoyed business so exceptionally as to cause newspaper comments. “Tell It To the Marines,” In Seventh Week “Tell It to the Marines,” Metro-Goldwyn-Mayer epic of leatherneck adventure starring Lon Chaney, entered this week on its seventh capacity week at the Embassy Theatre, Manhattan. Emulating its record-breaking cousin, “The Big Parade,” across the way at the Astor, “Tell It to the Marines” has been a sell-out picture since its premiere last month. “Heart Thief ” Cast Is Nearly Complete Supervisor Walter Woods and Director Nils Olaf Chrisander are fast assembling the cast to surround Joseph Schildkraut in “The Heart Thief.” Lya de Putti will have the leading feminine role opposite Schildkraut, with Robert Edeson, Charles Gerrard, Eulalie Jensen and Frank Reicher allotted important characters in the cast. “The Heart Thief” is an adaptation by Samuel Pike of Lajos Biro’s stage play, “The Highwayman,” which also served Schildkraut as a stage vehicle. “Flesh and The Devil” Field For Fourth Week At Capitol Existing Records Shattered At Biggest Theatre; 330,000 Patrons See the Picture During Three Weeks A FOURTH WEEK at the Capitol Theatre, Manhattan, for “Flesh and the Devil” was the decision of Major Edward Bowes in response to an overwhelming public demand for this record breaking Metro-Goldwyn-Mayer film starring John Gilbert, with Greta Garbo in the feminine lead. Lesley Mason, whose titles for Producers Distributing Corporation releases have made him famous. Mason’s humor and his knowledge of human nature are making him invaluable in this sort of work. PEGGY HAMILTON, fashion arbiter of the films, will illustrate Hollywood’s influence on the styles of the world in a series of two fashion pageants to be held at the Biltmore Hotel, on February 15 and February 18. Miss Hamilton will display gowns used by such celebrities as Colleen Moore, Dolores Del Rio, Dolores Costello, Greta Garbo, Corinne Griffith, Mary Astor, Doris Kenyon, Billie Dove, Anna Q. Nilsson, Pauline Starke, May McAvoy, Norma Shearer, Alma Rubens, Claire Windsor, Carmel Myers, Bebe Daniels, Jetta Goudal, Laura La Plante, Irene Rich. Louise Dresser, Mae Murray, Vera Reynolds, Marie Prevost and Betty Compson. These gowns without exception have been worn by the stars in productions al This means that “Flesh and the Devil” will have played the Capitol Theatre exactly twice as long as any previous picture in the history of the big Broadway theatre. When this vivid adaptation of Sudermann’s novel, “The Undying Past,” was held over for a third week all precedents were upset. But the attendance, instead of undergoing the usual gradual decline to be expected in the latter part of an engagement showed an increase in the third week, and the theatre was crowded to capacity for nearly every showing. More than 330,000 persons had seen “Flesh and the Devil” as it entered last Saturday on its fourth week. Box office receipts for the first three weeks reached the astonishing total of $194,000. ready seen on Broadway or in forthcoming productions. An impression that the lavish apparel sported by screen stars is not as gorgeous as appears on the screen is expected to be entirely dispelled by the pageants, in which film and stage stars now in New York will act a? mannequins. More than a hundred gowns have been brought here from Hollywood by Miss Hamilton. These were selected from the immense wardrobes maintained by the major screen companies and represent the latest modes in film colony fashions. Film companies that have provided gowns for the Hollywood Fashion Show include First National Pictures, Paramount, Metro-Goldwyn-Mayer, Warner Brothers, Fox, De Mille, Universal and Carewe Productions. Figures of $132,000 for the first two weeks at the Capitol broke all previous records on other pictures. In other key cities throughout the country the sensational pace of this Gilbert-Garbo smash has been duplicated. Detroit, Milwaukee and Albany provided capacity houses for first run engagements, while Denver, Butte and other cities in the West report record receipts for this M-G-M picture. At the New Forum, in Los Angeles, “Flesh and the Devil” is to be presented as a two-ada3' special the first week in February. More Blue Ribbons For Rin-Tin-Tin Rin-Tin-Tin, the world’s most famous dog, and the outstanding dog star in pictures, is appearing at the annual Dog Show in San Francisco, given under the auspices of the American Kennel Club. He was accompanied by Lee Duncan, his master, and Ray Enright, his new director. Upon the return to the studio, Director Enright will start work on “Tracked By the Police,” the dog’s next picture. The picture, cast during Rinty’s sojourn in San Francisco, includes Jason Robards, Douglas Gerrard, Tom Santschi, Heinie Conklin and Tom McGuire. Johnny Brown Signs Johnny Mack Brown, one of the country’s outstanding college football heroes, has signed a long-term contract with MetroGoldwyn-Mayer and will appear in one of that company’s forthcoming features. Peggy Hamilton, in New York, To Show Gowns Worn by Stars Back in the old days THE WORLD gave Laemmle and the other struggling Independents the backing and support without which they could not have successfully fought the Trust. Thus THE WORLD literally freed an infant industry from the stifling grip of commercial slavery and gave it the opportunity to expand and develop into the giant it is today. See the Twentieth Anniversary Number, out March 26. H 20 20