Moving Picture World (Jan-Feb 1927)

Record Details:

Title:
Moving Picture World
Date:
Jan-Feb 1927
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jan-Feb 1927)
Leaf #:
000493
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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February 5, 1927 Appeal bad here. Sunuay, not here. Special yes. Draw all classes, town 3,000. Admission 10-30. M. W. Larraour, National Theatre (430 seats), Graham, Texas. WE’RE IN THE NAVY NOW. (5,519 feet). Stars, Beery-Hatton. This is an excellent comedy drama that will please most any audience, but failed to draw for me. It .seems as though these comedy dramas are all very pleasing but won’t pull in the small towns as they do in the big cities. This is equally as good as Behind the Front and did about as much business for me. L. O. Davis, Virginia Theatre, Hazard, Kentucky. WILD HORSE MESA. (7,154 feet). About an average Zane Grey — maybe a little better. Tone good, appeal 70 per cent. Special no. Draw town, farming classes, town 600. Admission 10-25. H. P. McFadden, Reel Theatre (200 seats), Natoma, Kansas. YOU’D BE SURPRISED. (5,909 feet). Star, Raymond Griffith. This picture was a comedy but majority of fans did not like it. There was nothing to the picture and it was very hard to follow it. Tone, appeal fair. Sunday yes, special no. Draw mixed class, town 1,800. Admission 25. Fred S. Widenor, Opera House (492 seats), Belvi■dere, New Jersey. Producers Dist. Corp. NERVOUS WRECK. (6,750 feet). Pleased everyone. Business great. Advanced admission. Gorman & Lucie, Princess Theatre. Mount Dora, Florida. PRODUCERS DIST. CORP. PICTURES. Producers are delivering a good program this year. Wm. A. Clark, Sr., Castle Theatre, Havana, Illinois. P. D. C. These boys are making the pictures and should be strongly supported by every small town exhibitor. We need just such a bunch in this fame. Wm. A. Clark, Sr., Castle Theatre, Havana, Illinois. RISKY BUSINESS. A good feature. Some comedy; plenty of pathos. Business good. Paul Wurzel, Strand Theatre, Newburyport, Mass. SEA WOLE. (6,703 feet). Star, Ralph ince. Not the class of picture that appeals at our house; very well done, however, of its kind. Really too rough to make a good show for the general public. Tone O.K. Appeal 65 per cent. S'unday, special no. •Draw general class, town 3,600. Admission 10-20. Wm. A. Clark, Sr., Castle Theatre (400 seats), Havana, Illinois. SUNNY SIDE UP. Star, Very Reynolds. Just another nice little program from Producers. Tone O.K. Appeal 75 per cent. Sunday yes, special no. Draw general class, town 3,600. Admission 10-20. Wm. A. Clark, Sr., Castle Theatre (400 seats), Havana, Illinois. VOLGA BOATMAN. (11 reels). Star cast. Great! Wonderful! Best picture ever shown here. Reliance Theatre, Clermont, Florida. United Artists SON OF THE SHEIK. Star, (late) Rudolph Valentino. If you have not yet run this picture, do so, as it will get the money now as well as ever if your people’ have not seen it. As a production it compares favorably with anything Valentino has ever done and, at the highest admission I have charged in months, it pleased my audience a hundred per cent. Go after this superbox-office magnet. Tone O. K. Special yes. Draw in industrial town of 6,000. L. O. Davis, Virginia Theatre (700 seats), Hazard, Kentucky. SON OF THE SHEIK. Star (late), Rudolph Valentino. Held up good for two nights, due, I believe, to the ladies who certainly do like those hot love scenes. Personally, thought scenery beautiful and photography fine. Tone good, appeal 75 per cent. Sunday yes, (timely special) yes. Draw all classes, town 2,250. Admission 15-30. H. L. Beudon, Grand Theatre (275 seats). Port Allegant, Pennsylvania. SPARROWS. Star. Mary Piekford. If you MOVING PICTURE WORLD A tip in praise or a tip in warning on each picture you play, is a proof of your right to belong to the finest fraternity on earth — the exhibitors who are real exhibitors. You can depend on the sincerity of these free-will contributions sent by real showmen. Use these tips to guide your bookings and send tips to help the other good scouts. can buy this for one day at a fair price, do it. But one day is enough as I discovered after a two-day run. The trouble with the picture is that there is not enough comedy, and too many depressing and creepy scenes. Tone O. Iv. Fair appeal. Sunday yes, special no. Draw all classes, town 3,000. Admission 15-25-35. T. L. Barnett, Finn’s Theatre (550 seats), Jewett City, Connecticut. SPARROWS. (7,763 feet). Star, Mary Piekford. This is an excellent picture but the price was high and Mary is no longer popular here. People positively refuse to come out to see her. Lost big money on it. Tone O. K. Appeal bad here. Draw all classes, town 3,000. Admission 10-30. M. W. Larmour, National Theatre (430 seats), Graham, Texas. Universal BORDER SHERIFF, ©tar, Jack Hoxie. Good western, and pleased fair business. Tone fair, appeal 75 per cent. Sunday, special no. Draw general class, city 22,000. Admission 10-25. Ed C. Curdts, Bijou Theatre (300 seats), Greenville, South Carolina. CARL LAEMMLE’S COMPLETE SERVICE. To be frank, if it wasn’t for the Complete Service I would have had to close long before this as the radio is raising Ned with the show business here. George Fleischman, Paramount Theatre, La Jara, Colorado. CALGARY STAMPEDE. (5,924 feet). Star, Hoot Gibson. It was fine and drew good. Everyone well pleased. Hoot’s the stuff, here, when it comes to getting the crowd Tone good, appeal 100 per cent. Sunday, special no. Draw oil field class. Admission 10-25. W. H. Clower, Liberty Theatre, Wirt, Oklahoma. CHIP OF FLYING U. (5,596 feet). Star, Hoot Gibson. One of Hoot’s best — which is saying a lot, as far as my house is concerned. Tone excellent, appeal 80 per cent. Not special. Draw town, farm class, town 600. Admission 10-25. H. P. McFadden, Reel Theatre (200 seats), Natona, Kansas. DARING DAYS. Star, Josie Sedgwick. Just an ordinary western. The star does too much posing and depends on that and that big hat and her personal looks instead of her acting to get by. Tone good, appeal fair. Sunday yes, special no. Draw town, country class, town 600. Admission 10-30. H. W. Batchelder, Galt Theatre (175 seats), Galt, California. GOOSE WOMAN. .(Good. Seven reels Of fine entertainment. Poor draw because of title, but those who came said ‘fine.” Tone g’ood, appeal 100 per cent. 'Sunday, special no. Draw oil field class. Admission 10-25. W. H. Clower, Liberty Theatre, Wirt, Oklahome. ROLLING HOME. (6,811 feet). Star, Reginald Denny. This is just a rollicking Denny entertainment picture. Far better than some of his late pictures. The boy who played with him is almost as good as Denny. Tone, appeal O.K. Sunday, special O.K. Draw all classes, town 3,000. Admission 10-30. M. W. Larmour. National Theatre (430 seats), Graham, Texas. ROLLING HOME. (6,831 feet). Star, Reginald Denny. Very good, pleased them all, and no question of its merit. Should be bought right. There is a vast difference in what they thought this was worth and what 451 it should be bought at — think that over. Here, he’s just a little better than average star — not in the “Chaplin” class by many kilowats. Good attendance. Dave Seymour (when director general Saranac Lake’s Pontiac Theatre, Saranac Lake, New York). SIX SHOOTING’ ROMANCE. (5 reels). Star, Jack Hoxie. An average Hoxie. Pleased our Thursday night crowd. A. E. Sharer, Globe Theatre, Savannah, Missouri. Warner Bros . HERO OF THE BIG SNOWS. Star, RinTin-Tin (dog). An excellent picture with wonderful scenery. Tone, > appeal good. Sunday, special yes. Draw farm, merchant class, widely scattered population 1,650. Mrs. J. B. Travelle, Elite Theatre, Placerville, California. HOGAN’S ALLEY. A good comedy drama with plenty of laughs and action. Mrs. J. B. Travelle, Elite Theatre, Placerville, California. LIMITED MAIL. (7,144 feet). Star, Monte Blue. A good story with plenty of action. Tone, appeal good. Sunday yes, special no. Draw farm, merchant class, town 1,650 widely scattered. Mrs. J. B. Travelle, Elite Theatre, Placerville, California. Miscellaneous MISTAKEN ORDERS. The picture is not so bad, however, it failed to get any business, and while they did not ask a fortune for it, it did not prove to be worth much to me. Tone fair, appeal 40 per cent. Sunday, special no. Draw all classes, town 2,900. Admission 10-25. A. E. Andrews, Opera House (486 seats), Emporium, Pennsylvania. Short Subjects ALICE CHARMS THE FISH. (Bray-Alice cartoon). Very good half reel and contains comedy that was a winner. Robert W. Hines, Hines Theatre, Loyalton, South Dakota. BUSTER’S MIXUP. (Universal Buster Brown), A good comedy that appeals to the movie goer. You’re always sure of laughs in a Buster Brown comedy. Tige — you should send one of your best photos, as we are strong for you. R. A. Preuss, Arvada Theatre, Arvada, Colorado. CHASE YOURSELF. (Educational-Jimmie Adams). A good laughmaker from Educational, with good tone and appeal. C. A. Anglemire, “Y” Theatre, . Nazareth, Pennsylvania. FELIX THE CAT. (Educational-cartoon). Good film in all ways for us. C. A. Anglemire, “Y” Theatre, Nazareth, Pennsylvania. KINOGRAMS. (Educational). A very fine news reel that pleases all who view it in our house. C'. A. Anglemire, “Y” Theatre, Nazareth, Pennsylvania. RAISIN’ CAIN. (Educational-Big-Boy). Funny for the. kids and even the adults had a good laugh out of this. C. A. Anglemire, “Y” Theatre, Nazareth, Pennsylvania. THERE GOES THE BRIDE. (PatheLueien Littlefield). Here is a comedian whom Hal Roach features often. He is very good in our estimation. This is a good slapstick burlesque comedy. Many laughs. Mitchell Conery, Columbia Theatre, Renssalaer, New1 York. TIN IGHOSTS. (Educational-Conley). An excellent comedy. The tin man. was a novelty and different for a change. C. A. Anglemire, “Y” Theatre, Nazareth, Pennsylvania.. TONIGHT’S THE NIGHT. (EducationalCliff Bowes). A good one reel comed’y with plenty of feminine — er — limbs in it for a change, from Educational. A little snap don’t hurt, once in a while. Tone, appeal good. C. A. Anglemire, “Y’’ Theatre, Nazareth, Pennsylvania.