Moving Picture World (Jan-Feb 1927)

460 MOVING PICTURE WORLD February 5, 1927 Hartford’s New State Shows That Finest Equipment Pays HE new State Theatre in Hartford, Conn., having 4,000 seats, is the first house in that commonwealth to present photoplay programs in connection with a costly and elaborate presentation acts’ program. Magnificent in its coloring, infinite in its lighting variations it represents the last word in scenic and modern theatre design and construction. T The architect, C. A. Sandlom, of New York City, designed the theatre of the latest Roman type. The entrance is through a lobby with special floor coverings of rubber on concrete to avoid cold and dampness. The walls are of travertine, the synthetic stone from Italy, derived from • fossilized lava. Within a second set of doors is a foyer and lounge. Here, as throughout the theatre, carpets of dull Chinese motifs cover the floor, and against the low arched pillars, which support the ceiling, homelike groups of furniture have been placed, handsome hand-carved chairs, deep couches, benches, small tables and softly shaded lamps. Finest Equipment Everywhere On the main floor, beyond the foyer, is the big field of seats, each with adequate space for full comfort and with frequent cross aisles and six main aisles, all located in a fan like shape. The central dome, 62 feet in diameter, is surrounded by approximately 600 concealed lights of various colors. In the center of the dome is suspended a chandelier weighing more than 1,500 pounds and consisting of a crystal basket of specially imported glass in the classic Adam type with 162 lights. In the side wall arches are beautiful draperies of crimson velvet and gold fringe, repeating the color note of the stage hangings. The front curtain of the draw type, is of crimson velvet, solidly beaded in crystal. Above is a draped valance of crimson velvet over rose and other draperies are in gold tones. The stage also holds a wide variety of exquisite hangings. The stage is 68 feet wide and 35 feet deep. The stage likewise has been splendidly equipped with lights, being exceedingly brilliant no matter what color may be used. The 4,000 chairs are of the most comfortable type, upholstered in dark blue leather with wide space between each row. Aisle guide lights are at every sixth row. The projection room is steel encased and is reached only from outside the theatre by a fireproof stairway and passage. In order to avoid what would be an exceedingly long throw, the projection booth has been erected in a curve of the ceiling between the dome and the balcony. In addition to three projection machines there is one double arc spotlight and two single spots. Storage Battery to Ensure Light The State has its own storage battery plant and if the city power should fail this plant will keep the entrance and aisle lights illuminated for six consecutive hours. Among the companies that supplied the equipment for the State are the following: Projection room, National Theatre Supply Company, of New York; seats, HaywoodWakefield Company of New York; poster frames, Stanley Frame Company of New York; draperies, hangings and stage rigging, Novelty Scenic Studios of New York; fans, Typhoon Fan Company of New York; organ, Kramer Organ Company of New York; signs and marquee, Strauss and Company of New York. The theatre was built and is owned by the State Amusement Corporation of Connecticut. The officers are : President and managing director, Martin D. Harris ; vicepresident, Theodore Harris; secretary-treasurer, Samuel E. Harris. They are well known New Jersey theatre operators. CHARLESTON, MASS.— Miller & Levi, 46 Cornhi.ll street, Boston, are preparing plans for one-story theatre to be located on Chelsea street, near City Square. Estimated cost $150,000. STOUGHTON, MASS.— Punk & Wilcox, 26 Pemberton Square, Boston, are preparing plans for one and two-story theatre. Estimated to exceed $150,000. BAIRD, TEXAS — J. D. Custer has leased Schwartz Building and will equip and furnish it as moving picture, house. EVANSVILLE, IND. — Wells-Bijou Realty Company, C. F. Rose, manager, has plans in preparation for brick Strand Theatre at 409 South Third street. Estimated cost $150,000. MILWAUKEE, WIS. — Ajax Realty Com SPECIAL ROLL and MACHINE TICKETS Your own special Ticket, any colors, accurately numbered ; every roll guaranteed. Coupon Tickets for Prize Drawing: 5,000 for $7.00. Prompt shipments. Cash with the order. Get the samples. Send diagram for Reserved Seat Coupon Tickets, serial or dated. ROLL AND MACHINE TICKETS In Five Thousand Lots and Upward T en Thousand . $6.00 Fifteen Thousand 7.00 Twenty-five Thousand. 9.00 Fifty Thousand . 12.50 One Hundred Thousand 18.00 National Ticket Co. o pany, 230 Grand avenue, has plans by Wolff & Damsthal. 230 Grand avenue, for one and two-story theatre, 100 by 150 feet, to be located at Center .and Third streets. Estimated cost $250,000. INDIANAPOLIS, IND.— Theatre site has been sold by Tieter Estate to Jacob Freeman, owner and operator of neighborhood moving picture houses. It is located on Shelby street, north of Southern avenue. Freeman plans to erect an up-to-date theatre early in 1927, with seating capacity of 1200. Estimated cost $30,000. TAUNTON, MASS. — Donovan Amusement Company, J. J. Donovan, president, plans toerect a theatre on Broadway. Estimated toexceed $150,000. KANSAS CITY, MO. — A. H. Priestley,. Chillicothe, 111., has plans by Dodd & Finney,. 800 Graphic Arts Building, for six-story theatre and hotel building, 137 by 153 feet,, to be located at 3517-19 Troost avenue. Theatre will have seating capacity of 1800. Estimated cost $500,000. LACKAWANNA, N. Y. — J. W. O’Connor,. Barney McDonald and M. T. Ryan, 1028 Ridge road, contemplate erecting about April 1, moving picture theatre on Ridge road, between Electric and Franklin streets. Estimated cost $100,000. GREENSBORO, N. C. — National Amusement Company, South Elm street, is taking bids for new two-story Carolina Theatre, 110 by 225 feet, to be located at Green and Washington streets. Estimated cost $300,000. WILLIAMSPORT, PA.— Michael Ciciarelli. 141 Pine street, has plans by F. Arthur Richards, Masonic Temple Building, for onestory moving picture theatre to be located at Pine and Jefferson streets. MEMPHIS, TENN. — Morris Kaplin and P. W, Lytle, Goodwin Institute Building, will erect one-story theatre, 40 by 50 feet, on Poplar avenue, near Belvedere Boulevard. Lessee Balias Amusement Company, 51 South Cooper street. Estimated cost $40,000. DALLAS, TEXAS— J. Fred Smith, Praetorian Building, plans erection of brick and concrete fireproof theatre, store and office building. Estimated cost $150,000. MILWAUKEE, WIS. — La Croix & Memmler, 228 Third street, are preparing plans for two-story theatre and store building, 93 by 120 feet, to be located at 25th and Hopkins streets. Estimated cost $250,000. CARBON HILL, ALA. — W. S. Thornton is erecting one-story tile and stucco theatre on. Maple street, 35 by 115 feet. Estimated cost of equipment and furnishings $4,000; building $8,000. EAST HARTFORD, CONN. (P. O. Hartford).— Wise & Upson, 36 Pearl street, Hartford, have contract for two-story theatre,, store and office building to be erected at Bissell and Main streets, for Amusement Realty Corporation of East Hartford. Estimated to exceed $150,000. HARTFORD, CONN. — Areade Realty Company has plans by E. T. Wiley, 75 Pratt street, for theatre in rear of office building (now under construction) on State street. Estimated cost $150,000. TYPHOON COOLING SYSTEM TYPHOON FAN CO. 345W.39'-ST. U nfw yodk NEW YORK The Qranada Theatre For Sale Must sacrifice at once, only theatre in La Jolla, near San Diego. New 811 seat, first run house, 10 year lease and equipment at a bargain. Worth $40,000, will take $30,000. Only $20,000 cash down will handle this beautiful class A house. Bal. terms. Or will sell, with the building and real estate, with 7 stores, 1 bank, 15 office rooms, 2nd floor. Good income. Address Dr. L. N. Isaacs, 208 Balboa Theatre Bldg., San Diego or care of F. C. Thompson, Trust Officer, Union Trust Co., San Diego.