Moving Picture World (Jan-Feb 1927)

Record Details:

Title:
Moving Picture World
Date:
Jan-Feb 1927
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jan-Feb 1927)
Leaf #:
000534
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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4SS February 12, 1927 MOVING PICTURE WORLD f^LORIOUS Greta Garbo, ^ who starred in “ Flesh and the Devil” for MetroGoldwyn-Mayer. Greta Garbo JANET GAYNOR, of Fox fame, J in this charming negligee is unlikely to catch cold. Pictured layers CEYMOUR ZELIFF as Geroge ^ Harris the slaz'e owner in Universal’s ‘‘Uncle Tom’s Cabin.” jyOSE LANE, another beauty from the Christie Comedies, on the Pacitic sands. TN spite of her extreme youth Ann Christy is a new leading lady in Educational Christie Comedies. J\JEVER was David Butler less handsome nor more effective than in “Seventh Heaven” for Fox. Among The Great JIMMIE ADAMS, starring ^ in His own comedy for Educational, receives this, the largest letter ever to reach the Hollywood Post Office, J?DNA MARION’S heart is ^ in the right place. She is a Christie Comedy girl noted for her beauty as well as her ability .