Moving Picture World (Jan-Feb 1927)

Record Details:

Title:
Moving Picture World
Date:
Jan-Feb 1927
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jan-Feb 1927)
Leaf #:
000597
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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February 19, 1927 MOVING PICTURE WORLD The Press Agents Pay ' Homage To Their Patron Saint 547 A Wonderful Asset (2fCTING upon a suggestion made by this publication a few weeks ago, the Na tional Board of Review announces that it will reassemble and enlarge the fourteen reel display used at its recent meeting, making it a permanent exhibit of the progress of the motion picture since its inception. It will be recalled that this exhibit was composed of material borrowed from various sources and assembled by the National Cash Register Company as a courtesy to the Board. It was given a press showing, was run at the Publix Training School for Theatre Managers for the benefit of the student-managers, and run at the meeting of the Board, following which the borrowed film was returned to the various donors. Realizing the educational value of this resume of picture progress, the series is. to be reassembled, enlarged and shown at Carnegie Hall on the evening of February 28, following which the reels will remain in the custody of the Board of Review to be shown wherever such showing will serve to advance the cause of the cinema. Even in its present imperfect state the exhibit was easily the best review of the progress of the picture ever presented. It has been improved for the new showing, but probably it will be found possible to still further to add to its value as a historical document if all those who can contribute material will unite in a common cause. For the benefit of the industry as a whole, Moving Picture World urges that all who can add to this collection material of real value get in touch with the Board. If even a reasonably large proportion will do this, there will be established in perpetuity an exhibit that in time will be of priceless value to all who have to do with the picture. It is not a Board of Review Film, nor is it, in any sense, a commercial proposition. Let’s make this as nearly complete and as nearly accurate as is humanly possible. It is a duty we owe both to ourselves and to those who come after us. Let’s all help to make this a record that will survive and be worthy of this survival.