Moving Picture World (Jan-Feb 1927)

Record Details:

Title:
Moving Picture World
Date:
Jan-Feb 1927
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jan-Feb 1927)
Leaf #:
000607
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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Greta Garbo Idle, As Fight Is Waged Over Her Contract Star of “Flesh and the Devil” Is Charged With ‘Temperament” and Her Retort Is That She Won’t Sign a Five-Year Agreement THE outcome of the oral battle between Greta Garbo, Swedish screen star, and Metro-Goldwyn-Mayer officials, is being regarded with keen interest along the boulevard in Hollywood. Miss Garbo displays no inclination to hide the fact that she is highly dissatisfied with her present contract with M-G-M. This coming on the heels of her greatest triumph to date, “Flesh and the Devil,” has turned the spotlight of public interest on the Swedish actress. Alma Rubens To Close Relations With Wm. Fox Alma Rubens will be available to producers by the end of the month with the concluding of her starring contract with Fox, we learn in studio circles. Miss Rubens is nQw finishing “The Heart of Salome,” on which work will be completed shortly. According to the star’s admission, the severing of relations is by her own desire. It is known that Fox officials have been anxious to re-sign Miss Rubens, who has proven a box-office asset. However, the certain stories Miss Ruben demanded not being forthcoming a new agreement failed to materialize. “Flag Maker ” to Show in Chicago “The Flag Maker,” first picture to be made under the BlacktonSpoor stereoscopic third dimension process, will be previewed in Chicago within two weeks, it was learned here this week. Commodore Blackton is now in Chicago where the film is being edited and assembled. The release length will probably be eight reels. The preview will take place in the old Essany Studio in Chicago. The next picture, we learn, to be made according to this process, will be in color and voice, according to a reliable source. Rawlinson Signed Herbert Rawlinson has been signed by M-G-M to play the role of father to Jackie Coogan in the latter’s current picture, “The Bugle Call.” Edward Sedgwick is the director and Claire Windsor has the feminine lead. With Bebe Again James Hall has again been cast as the male lead for Bebe Daniels, this time in “Senorita.” He made his first appearance before the camera six months ago opposite Bebe in “The Campus Flirt.” Lasky Points the Way of All Art “There is scarcely a writer of note in the entire world who is not regarding motion pictures as a special avenue for his career of efforts,” states Jesse L. Lasky in a statement this week in which he observes that “the big pictures of the future will be based on stories written directly for the screen by special writers who have made a serious study of screen requirements and public demand.” New Gridiron Star Johnny Mack Brown, former University of Alabama football star, makes his screen debut in Metro-Goldwyn-Mayer’s “T h e Bugle Call. He plays the part of a cavalry lieutenant. According to information The World was able to uncover at the Culver City studio, Miss Garbo is trying to force their hand by insisting that they tear up her pres ent-contract and tender her a new agreement. So far she has been unsuccessful, and, on the surface it looks like a battle to the finish. The important feature is that Miss Garbo is out as far as the studio officials are concerned. She has been removed from the cast of “(Anna Karenina,” which was to have been her next starring picture, and another actress is now being considered for her place. Miss Garbo claims that the bone of contention is a new five-year contract to which she is strongly opposed. It is not her wish, she claims, to be bound for so long a period. At the studio, according to the story, Miss Garbo has let highpowered temperament carry her away and has refused to work. The outcome of the argument will be interesting and may have far-reaching consequences. It is rumored that her deportation to Sweden may even result if her idleness is brought to the attention of immigration officials. More New Titles Practically every week since production started a month ago, Constance Talmadge’s new vehicle has had a new title. Once it was called “Venice of Venus,” now it is in the cutting room and being titled by George Marion, Ir., and they tell us that exhibitors, when they go to exchange will now have to ask for Venice of Venus.” Gertrude Orr, Fox scenarist, plays a hand or two with Dorothy Dwan, leading woman in Warner Bros. “Hills of Kentucky.” Temperamental Greta Garbo Quarrels With M-G-M