Moving Picture World (Jan-Feb 1927)

570 MOVING PICTURE WORLD February 19, 1927 Exhibitor Aids Arranged For ‘Night of Love’ Special advertising, publicity and exploitation campaigns are being put across on the three new United Artists Pictures for national release in March. “The Night of Love” exhibitors’ campaign book on “The Night of Love,” has just been issued by United Artists Corporation, now releasing Samuel Goldwyn’s presentation of the George Fitzmaurice production with Ronald Colman and Vilma Banky co-featured. There are several distinctive features in exhibitor helps in the new pressbook. Jevne Signed by Considine For United Artists An addition to the staff of writers assembled by the United Artists Studio was made with the signing of Jack Jevne to a long-term contract, according to announcement by John W. Considine, Jr., general manager of the Joseph M. Schenck organization. Jevne, a well known scenarist and writer of originals, has won, during the past year, wide acclaim for his unusual treatment of screen stories. Mary Carr Cast Mary Carr, lovable and diplomatic old grandmother of “Blonde or Brunette,” has been re-signed by Paramount to play an important part in “Afraid to Love,” Florence Vidor’s next starring release. One exhibitor got sore when we told him he was a subscriber to Moving Picture World for only nineteen years. He explained that he bought the earlier issues and was a full timer. Read about some of the boldest inhabitants in Movieland in the Twentieth Anniversary Issue, out March 26. First National Buying Stories Two more stories of unusual pictorial value have been added to the stock of manuscripts available for production by First National Pictures. This week contracts were closed for a short story entitled “American Beauty,” written by Wallace Irwin and published in a recent issue of the Saturday Evening Post, also for Carey Wilson’s original story entitled “Body and Soul.” “Big Boy” slides home in the Educational comedy, “Funny Face.” Rin-Tin-Tin Has New Tricks In Latest Picture The home office executives of Warner Bros, expressed the keenest enthusiasm after a preview of “Hills of Kentucky”, Rin Tin Tin’s latest starring vehicle, a print of which has just been received from the coast. The film far exceeded their expectations, and in it the famous dog star performs a number of new tricks that leave an audience gasping. In support of Rin Tin Tin are Jason Robards, Dorothy Dwan, Tom Santschi, Billy Kent Schaeffer, Rin Tin Tin, Jr., and Nanette. Robert Kane’s New Picture “Broadway Nights,” a tale of theatre and cabaret life in New York, has been put into production by Robert Kane, First National producer. Forest Halsey is at present adapting the picture from an original story by Norman Houston. “The Marines” At the Leland In Albany, N. Y. “Tell It to the Marines,” one of Metro-Goldwyn-Mayer’s special productions, continues along the road of success, now entering its eighth capacity week at the Embassy Theatre, Manhattan. The picture recently opened to the largest receipts of any one day and closed last Saturday, at the Leland, Albany, N. Y., playing to over 6,136 people in a theatre seating about 1,000 persons. The theatre management had an excellent tie-up with the Marines. John Boyd Thatcher, the Mayor of Albany, presented to the Marine Corps League an American flag and a Marine corps flag, at a benefit performance for the Marine Corps fund for the maintenance of Belleau Woods in France. The flags were donated by C. H. Buckley, owner of the Leland. Tiffany Film And Vitaphone The management of the Circle Theatre in Cleveland selected the Tiffany Production “Redheads Preferred” starring Raymond Hitchcock and Marjorie Daw as the film to share honors with the first public demonstration of Vitaphone in Cleveland. Mark Goldwyn, Tiffany Exchange Manager of Cleveland was responsible for the booking of the picture. A straight lion is shortest distance between two points. . . . Johnny Hines, right, listens to a complaint from Numa, the lion, demanding that his name be in bigger type on the billing of Johnny’s new First National Picture “All Aboard.” The uneasy gentleman on the left is Charles Hines, the comedian’s brother and director who isn’t so certain of Numa’s mood. Miss Nissen In Meighan Roster For Davis Story Greta Nissen, the blonde Norsewoman who registered a decisive hit in Adolphe Menjou’s “Blonde or Brunette,” has been chosen as Thomas Meighan’s leading woman for the second successive picture, according to a dispatch yesterday from the Long Island studio. Miss Nissen, wearing a dark wig, recently finished a role as a Cuban girl in Meighan’s “Blind Alleys” and now she will heroine in the star’s next one, “We’re All Gamblers,” an Owen Davis original. Meighan and the dramatist are now vacationing in Florida. Stern Brothers Start “Jane,” A New Series The “What Happened to Jane” series of two-reelers, one of the outstanding Stern Brothers releases during the current season, has been resumed at the Hollywood studio of that comedy company. Number 8 of the series of thirteen two-reelers has just gone into production under the direction of Scott Pembroke. Thelma Daniels is the featured player replacing Wanda Wiley, the former star of the series. The cast of the new “Jane” comedy also includes Charles King, Max Asher, Lillian Worth and Frank Whitson. “The Dove” Next Norma Talmadge, on completing “Camille,” now in its third month in production, will start work immediately on “The Dove." ‘This will be her first picture for United Artists. Tulsa Critic Likes Comedy The Tulsa, Okla., Tribune critic thought so much of the Educational Mermaid comedy, “Pleasure Bound,” that he headed his review with a remarkably favorable comment on this laugh vehicle, despite the fact that a current feature length production, with an outstanding star, was on the same program. The review follows : « ‘I won’t ride in your car because I don’t want to ride like a milk shake.’ “If you own one— one of the baby autos, that is, which ride the roads rough, you’ll enjoy ‘Pleasure Bound,’ the Educational comedy at the Rialto with Lige Conley as the young man who wants to marry a wealthy fisherman’s daughter.”