Moving Picture World (Mar-May 1927)

April 9, 1927 MOVING PICTURE WORLD 539 International A.M.P.A. Astor Dinner Distinguished Diplomatic Gathering Secretary Herbert Hoover, Principal Speaker, With Will H. Hays as Toastmaster Hail, Paramount! “Millions of people throughout the world who are familiar with the sign, ‘Paramount Pictures,’ do not appreciate the fact that these pictures have always been made by Famous Players-Lasky Corporation, and, by making ‘Paramount’ part of the corporate title of the company, the relationship between the product of the company and the company itself is clearly established.” So says Adolph Zukor with the announcement that a certificate had been filed with the Secretary of State at Albany changing the corporate name of the Famous Players-Lasky Corporation to ParamountFamous Lasky Corporation. The change was ratified by stockholders at the annual meeting. March 29, 1927. Grainger’s 46 Weeks on the Great Film Way Fox Sales Chief Back From Latest Big Trip General Sales Manager James B. Grainger on his return this week from his third transcontinental trip since last April for Fox Films, announced that plans have been completed to hold the annual Fox sales convention at the Ambassador Hotel in Atlantic City beginning May 11. This will be followed by a series of regional convention's in various parts of the country, each to be presided over by Mr. Grainger. On the way out to California, the Fox sales chief stopped for conferences with his staff and exhibitors in Atlanta, New Orleans and Dallas. On the return trip he stopped briefly in San Francisco and Chicago. Since last April Mr. Grainger has spent forty-six weeks on the road. In the course of the year he has held personal conferences with between 2,000 and 3,000 first-run exhibitors throughout the country. He visited some branch offices two and three times. And he was in his New York office only six weeks out of the year ! Baum With Excellent Louis Baum, the head of Elbee Pictures, goes to Excellent Pictures Corporation as first vice president, announces President Samuel Zierler of that organization, Mr. Baum makes it clear that, while he has arranged to give all of his energies to his new duties, there will be no interruption in any of the Elbee contracts. The Seventh Annual and First International Dinner of the Associated Motion Picture Advertisers, privately yclept the “Naked Truth,” was held at the Hotel Astor, Saturday evening, April 2. About 1,000 people attended from all branches of the industry. Governmental representatives of the principal South and Central American countries were among the guests of honor, with Herbert Hoover, Secretary of Commerce, as the principal speaker. Will H. Hays, president of the M. P. P. D. A., presided. Mayor James J. Walker and A. M. Botsford, of Publix and a former president of the A. M. P. A., were among the other speakers. The chief entertainment was provided by Major Edward Bowes and the artists and orchestra of the Capitol Theatre. Charlie Chaplin also contributed a clever skit descriptive of a Spanish bull fighter on his day off. The “Naked Truth” films, for which Rose Pelswick of the EVening Journal and Victor M. Shapiro of United Artists were responsible, were the high spots of the evenings entertainment, but for some reason were reserved for the last of the program. Dancing began at 2 A. M. precisely. Among the film notables at the speaker’s table, besides those already mentioned, were j Gilda Gray, Hope Hampton, Nathan Burkan, Alice Joyce, James Quirk, Mae Allison, Walter Eberhardt, Robert Flaherty and others. In the list of guests at the tables were noted : Mr. and Mrs. Bert Adler, Glendon Allvine, Mr. and Mrs. William E. Atkinson, Dave Bader, Mr. and Mrs. Leon Bamberger, Miss May Band, Mr. and Mrs. C. W. Barrell, Mr. and Mrs. Henry C. Bate, Mr. and Mrs. Jerome Beatty, Chester Beecroft, Paul Benjamin, George A. Blair, David Blaufox, Mr. and Mrs. Louis F. Blumenthal, Gil Boag, A. L. Bondy, Mrs. A. M. Botsford, Mr. and Mrs. Wm. Brandt, Mr. and Mrs. Colvin W. Brown, Mr. and. Mrs. Edgar C. Brooks, J. E. Brulatour, Mr. and Mrs. Harry Buckley, Mr. and Mrs. H. Buxbaum. Mr. Alfred J. Chalmers, Mr. and Mrs. C. F. Chandler, Mr. and Mrs. D. J. Chatkin, Harry Cohen, Mr. and Mrs. F. Conklin, Jack S. Connelly, Mr. and Mrs. Merritt Crawford, Miss Eileen Creelman, Miss Regina Crewe, Mr. and Mrs. James Cron, Herbert Cruikshank, Mr. and Mrs. Hy Daab, Mr. and Mrs. Sam Dembow, Lynde Denig, Mr. and Mrs. Ned Depinet, Howard Dietz, Mr. and Mrs. Dan Dougherty, Mr. and Mrs. Tommy Dowd, Mr. and Mrs. Pat Dowling, Mr. Allan Dwan, Mrs. Walter F. Eberhardt, B. C. Eggers, John C. Eisele, S. Chas. Einfeld, Joe Engel, Mr. and Mrs. Eddie Eschmann, Si Fabian, Mr. and Mrs. George Fecke, Felix Feist, Edward Finney, Chas. J. Fischer, Haley Fiske, Mr. and Mrs. John C. Flinn, Mr. and Mrs. William Fox, Walter Futter. Bruce Gallup, Mr. and Mrs. W. P. Garyn, Miles Gibbon, Archibald Cary Gratz, Earl Gulick, Mr. and Mrs. Paul Gulick, Hopp Hadley, Ernest Haller, Forrest Halsey, Earl W. Hammons, Mr. and Mrs. George Harvey, Wells Hawks, Leland Hayward, Arch Heath, Harry Heppe, Mr. and Mrs. Harry Hershfield, Gabriel Hess, Walter Hines, Mr. and Mrs. Hal Hodes, Mr. and Mrs. Russell Holman, Mr. and Mrs. Hal Howe, John Humm. Mr. and Mrs. Lewis Innerarity, Mr. and Mrs. L. Jacobson, Mr. and Mrs. Theo. Jaediker, Mr. and Mrs. Arthur James, Mr. Robert T. Kane, Mr. and Mrs. Arthur B. Kelly, Mr. S. R. Kent, Alexander Kempner, Mr. and Mrs. Jacques Kopstein, Mr. Marvin Kursch. Mr. Walter Lantz, Mr. and Mrs. Paul Lazarus, Mr. and Mrs. Jack Leo, Mr. and Mrs. Al. Lichtman, Mr. and Mrs. Hank Linet, Miss Mabel Livingston. Mr. and Mrs. W. A. Y. Mack, Lee Marcus, Mr. and Mrs. Ned Marin, Mr. and Mrs. S. Barrett McCormick, Mr. and Mrs. Don McElwaine, Ed. McNamee, Lou Metzger, Dan Michalove, Mr. and Mrs. J. A. Milligan, Carl E. Milliken, Larry Moen, Mr. Sam E. Morris, Miss Virginia Morris, Vivian Moses, Charles Moyer, Mr. and Mrs. F. C. Munroe, Mr. and Mrs. W. E. Mulligan, Rutgers Neilson, Warren Nolan. Mr. Frank G. Ortega, Col. and Mrs. V. L. Outerbridge, Mr. and Mrs. P. A. Parsons, Mr. and Mrs. Raymond Pawley, Miss Rose Pelswick, C. C. Pettijohn, Mr. and Mrs. Frank Pope, Martin Quigley, Mr. and Mrs. John C. Ragland, George Reddy, Mr. and Mrs. Herman Robbins, S. L. Rothafel, Mr. and Mrs. Nat Rothstein, Morris Ryskind. Joseph M. Schenck, Mr. and Mrs. J. I. Schnitzer, Mr. and Mrs. Milton, J. Schwartz, Mr. and Mrs. Harry Scott, Si Seadler, Mr. and Mrs. Jo Seider, Mr. and Mrs. A. L. Selig, Dr. and Mrs. W. E. Shallenberger, Victor M. Shapiro, Mr. and Mrs. Emil Shauer, Mr. and Mrs. Julius Singer, Dr. Carlton Simon, Courtland Smith, Mr. and Mrs. Cresson Smith, Mr. and Mrs. John Spargo, Mr. and Mrs. Tom Spry, Mr. and Mrs. Arthur Stebbins, Mr. and Mrs. Chas. Steele, C. K. Stern, Seymour Sterne, Mr. and Mrs. Jack Storey, Herbert Bayard Swope. Mr. and Mrs. Truman Talley, J. Tannenbaum, Miss Irene Thirer, Mr. and Mrs. Vincent Trotta, Miss Harriet Underhill, Mr. and Mrs. John Waddill, Albert Warner, Harry Warner, Samuel L. Warner, William Warren, Joe Weil, Mr. and Mrs. Robert E. Welsh, Gordon White, Mr. and Mrs. Frank Wilson, Mr. Tom Wiley, Frank Wilstack, Jack Woody. Mr. and Mrs. C. L. Yearsley, Mr. and Mrs. Lon Young, Mr. and Mrs. Eugene Zukor. Friend, of the “Fan” Fully qualified by his association with the Fox organization, George Rudolph vacates the Chair of Publicity to conduct a popular film periodical. Rudolph Leaves Fox to Become Magazine Editor Motion Picture Magazine is to have a new editor next week in the person of George K. Rudolph, who resigns as Publicity Manager of Fox Film Corporation to occupy the editorial chair. He is an experienced newspaper man and was managing editor of one of Buffalo’s dailies for ten years. He knows practically every leading actor and actress on the stage and screen and has a wide acquaintance among newspaper and magazine writers all over the country. Daniel Doherty, also an experienced newspaper man, has been assistant publicity manager for the last year, working with Rudolph and under the supervision of Vivian M. Mases, Director of Publicity. Mr. Rudolph has been identified with Fox Film Corporation for the past five years in various capacities. He served as a salesman in the territory covered by the Buffalo branch office and later became branch manager, which positon he held for more than a year. He came to New York two years ago and for a time was attached to the office of Winfield R. Sheehan, general manager. He has been a member of the editorial counsel of Fox News since that body began to function two years ago.