Moving Picture World (Mar-May 1927)

Cjjour Equipment H Service for you ^Jheatre Owner ^Builder^Studio Caboraiortj ~ Sxchanqe Executive -Jrom, yourJrujle 6dited bq c A. Van JQuren Powell o Glasgow Builds 4,200 That is to The Playhouse, now under construction, is to seat 4,200 persons, 2,000 of them in the stalls, and the balance in the boxes and two balconies. The seats will be spaced for comfortable egress and of the finest type in construction and upholstering. There will be three elevators, of the speed type, each capable of carrying 27 people, although the first balcony can be reached by ascending only twenty easily-mounted steps of the grand stairways. It is believed that in America there are not over six theatres of more generous seating proportions, when it is considered that besides the theatre proper there are to be provisions made for a dancing ballroom in which 1,500 people can dance in comfort, and be seated between dances. Also there is to be spacious provision for tea rooms at either side of the magnificent entrance, and separate entrances are to be ar Seat House Vie With Finest Here ranged for the theatre proper, the dance floor and the tea rooms. Splendid Equipment Provided The latest innovations in ventilating, heat, and cooling systems are being arranged. Special attention will be paid to the comfort of the patrons, elaborate retiring room systems and a well drilled staff of employees being among the features which will place this real motion picture palace on a par with any ever opened. ANGLETON, TEXAS. — Gayle Theatre is being' renovated and repaired. DECATUR, ILL. — James J. Redding & Company, 10 North Clark street, Chicago, has general contract for six-story theatre, store and office building, 200 by 230 feet, at southeast corner Franklin and North streets. Taunton , Mass., To Have New Theatre Of Modern Splendor The Donovan Amusement Company announces that after plans prepared by John Edmund Kelly, Boston architect, had been approved, contracts have been let for the construction of a theatre that will be the very latest type in architecture, of Spanish motif, with equipment that cannot be improved upon. Seating arrangements of the wide-spaced comfort-type, high grade ventilation, plenty of exits, heating and cooling apparatus and quality music are among the features which the Donovan Amusement Company claim will market the new Taunton Park a theatre of the true community-service type. BIRMINGHAM, ADA. — Famous PlayersEasky Corporation, 485 Fifth avenue, New York, has awarded contract to ThompsonStarrett Construction Company, 250 Park avenue, New York, for theatre and office building to be erected at Third avenue and 18th street. Estimated cost, $1,000,000. APPLETON, WHS. — Saxe Amusement Enterprises, 530 Grand avenue, Milwaukee, plans to erect two-story brick and concrete theatre on North Oneida street. Estimated cost, $350,000. <6 LASGOW, Scotland, April 9 (Special to Moving Picture World) — When Green's Playhouse, in Renfield Stret, Glasgow, is opened late in the summer or early in the Fall, Scotland will boast of a 4,200 seat motion picture theatre which will be comparable to the finest in the United States and, at least in size, the peer of any other in Europe exclusively planned for motion pictures. “Since Hector was a pup J If you have not already done so, write for our free instruction booklet describing methods of effect lighting in theatres. J Every projectionist and manager should have it 5 FOR TWENTY YEARS, the BRENKERT LIGHT PROJECTION COMPANY has been continuously engaged in the manufacture of all types of projection equipment, and the broad experience thus acquired has culminated in this company’s products being popularly accepted as the standard for projection rooms throughout the country. J You simply cannot go wrong in choosing BRENKERT PRODUCTS for the reason that they represent the highest possible quality at the most reasonable price. 5 And since to err is but human, the BRENKERT COMPANY has adopted the unswerving policy of absolutely guaranteeing every product and will unhesitatingly replace any equipment which shows defects in workmanship or materials. Complete Literature on Request BRENKERT LIGHT PROJECTION CO. Engineers and Manufacturers DETROIT, MICH, Distributed by National Theatre Supply Co.