Moving Picture World (May-Jun 1927)

Page scan 000414 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
May-Jun 1927
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (May-Jun 1927)
Leaf #:
000414
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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June 11, 1927 454 gram picture: not big but will please. A. Mitchell, Dixie Theatre, Russellville, Kentucky. GOD GAVE ME TWENTY CENTS. Star cast. A fair offering. Did a fair business and is good entertainment. Mitchell Conery, Columbia Theatre, Renssalaer, New York. GRAND DUCHESS AND THE WAITER. Star, Adolphe Menjou. Good show, but didn't draw the size of your cap. Menjou may be a hit in the big towns but in this little one, N. G. Quit Griffith some time ago — next comes Menjou. H. L. Beudon, Grand Theatre, Port Allegany, Pennsylvania. HOLD THAT I, ION. Star, Douglas MacLean. Only a fair comedy drama that failed to do any business and also failed to get many laughs. Average program picture, nothing more. Appeal 70 per cent. Special no. L. O. Davis, Virginia Theatre, Hazard, Kentucky. NEW YORK. Star, Richard Cortez. Good picture with a good cast. Title N. G. Played one show to 52 people. R. A. Preuss, Arvada, Theatre, Arvada, Colorado. THE POTTERS. Very good. Will please most any type audience. A good comedy all the way through this one. A. Mitchell, Dixie Theatre, Russellville, Kentucky. SEN ORITA. Star, Bebe Daniels. A fair picture. Draw general class, city 12,000. Admission 10-25-35. H. V. Smoots, Vine Theatre, Mount Vernon, Ohio. SPECIAL DELIVERY. Star, Eddie Cantor. A good picture with good tone, suitable for Sunday and special. Draw general class, city 12,000. Admission 10-25-35. H. V. Smoots, Vine Theatre (600 seats), Mount Vernon, Ohio. TIN GODS. Star, Thomas Meighan. A good, clean entertainment and my patrons liked it fine. Tone good, appeal 95 per cent. Sunday, special yes. Draw town, country class, town 350. Admission 15-25; Ira Stonebraker, Allen Theatre (350 seats), Allen, Kansas. TIP TOES. Star, Dorothy Gish. Rental too high. One day was enough. For the two days here, no profit. A fairly good picture with some elaborate sets but the photography dark in many places. Tone good, appeal poor. Sunday yes, just above program schedule. Mrs. J. B. Travelle, Elite Theatre, Placerville, California. WEDDING BELLS. Star, Raymond Griffith. A good Griffith story with laughs and thrills. One day enough for us; two days eat us our profit. Tone good, appeal fair, Sunday yes, special no. Draw merchant, farming classes, town 1,650 widely scattered. Mrs. J. B. Travelle, Elite Theatre, Placerville, California. WE’RE IN THE NAVY NOW. Stars, BeeryHatton. There is no use saying anything about this picture. You all know it’s good — in fact, one of the best comedies of the year. Draw from town 2,500. Admission 10-25. S. H. Rich, Rich Theatre (400 seats), Montpelier, Idaho. Producers Dist. Corp. CLINGING VINE. Star, Leatriee Joy. Very disappointing; not much to it and will not likely please. A. Mitchell, Dixie Theatre, Russellville, Kentucky. CORPORAL KATE. Star, Vera Reynolds. A very good story of two women and the parts they played in the World War. Not a big picture but an extraordinarily good program picture. Tone, appeal good. Sunday yes, special no. Stephen G. Brenner, Eagle Theatre, Baltimore, Maryland. DICE WOMAN. Star, Priscilla Dean. A good picture but star does not go over so good with me. Print good. Tone good, appeal fair. Special no. Stephen G. Brenner, Eagle Theatre, Baltimore, Maryland. FOR WIVES ONLY’. Star, Marie Prevost. A light comedy drama, just a fair program picture. Should please the women; but it was a grand flop for me. Print good. Tone good, appeal very poor. Sunday yes, special no. Stephen G. Brenner, Eagle Theatre, Baltimore, Maryland. NERVOUS WRECK. All star cast. Fairly MOVING PICTURE WORLD Every report sent in good faith after an exhibitor has played a picture, is a dependable sign post by which hundreds of other exhibitors can lay their plans and decide picture value. The exhibitors whose names are signed to tips in this department call themselves "Our Gang” and hold their tips to a certain unwritten code of fairness and helpfulness. Every one of them would welcome your name among the dependables. USE AND SEND TIPS good comedy. Have had better ones that were not classed as specials. Tone fair, appeal 80 per cent. Sunday yes, special no. Draw farm class, town 450. Admission 10-25. George Fleischman, Paramount Theatre (250 seats), La Jara, Colorado. United Artists THIEF OF BAGDAD. Star, Douglas Fairbanks. Old, but it sure pulled ’em in. Fairbanks all the money and we get the honor of running his picture. High rental keeps us from making anything. Appeal good. Sunday, special yes. Stephen G. Brenner, Eagle Theatre, Baltimore, Maryland. Universal CHASING TROUBLE. Star, Pete Morrison. Well, well, Pete; this had the makin’s of a cowboy story. First western we eVer had of you that made ’em sit up and take notice. Does a little roping and can sit on his horse pretty nice. Now, let’s have another one like this. Audience got a kick. Tone, appeal good. Draw from farming community of 450. Admission 10-35. Star theatre (200 seats). Grand River, Iowa. FOURTH COMMANDMENT. Star, Belle Bennett. Now listen, fellows, this is a real picture and will make you money if you will properly advertise it. Draw from town 2,500. Admission 10-25. S. H. Rich, Rich Theatre (400 seats), Montpelier, Idaho. LOOKING FOR TROUBLE. Star, Jack Hoxie. Just a western. Nothing to brag about. Tone good, appeal fair. Sunday yes, special no. Draw town, farm class, town 600. Admission 10-30. H. W. Batchelder, Galt Theatre (175 seats), Galt, California. POKER FACES. Star, Laura LaPlante. Eight reels. A dandy comedy with a great many laughs from start to finish. Small attendance due to poor title and not fault of picture. Title and paper misleading. One sheets, representing five playing, cards against picture, especially in towns where older people will keep children from show because they themselves are against card playing. Good print. Tone appeal fair. Sunday no. Draw lumber town and rural class town 850. Admission 15-30. H. B. Gibson, Pickens Theatre (200 seats), Pickens, West Virginia. Warner Bros. MATINEE LADIES. (6 reels). Star, May McAvoy. (With Malcolm McGregor — some pair.) Hope to see them together soon again. Good program. Clean cut. McGregor better than ever. Appeal fair. Sunday yes, special no. R. A. Preuss, Arvada Theatre, Arvada, Colorado. TRACKED IN THE SNOW CO I NTRV. Star, Rin-Tin-Tin. Had Find Your Man bought but they substituted this one, but it’s good, and we had a good crowd. If some of Warners’ other product was half as good we would be sitting pretty. Tone good, appeal 100 per cent. Sunday yes, and draws better than some specials. H. L. Beudon, Grand Theatre, Port Allegany, Pennsylvania. Short Subjects ALICE CARTOONS. (F. B. O.) All of these have been good little fillers. Prints always good. Good appeal. Stephen G. Brenner, Eagle Theatre, Baltimore, Maryland. CRAZY LIKE A FOX. (Pathe-Chas. Chase). Two reels of laughs and roars. Charley Chase sure is a gloom chaser. Print new. Stephen G. Brenner, Eagle Theatre, Baltimore, Maryland. DON’T KID ME, MONKEY. I Bray-Buddy Messinger). Just a fair two reel comedy. Star and monkey good, but supporting cast looks as if they broke away from an amateur contest. Stephen G. Brenner, Eagle Theatre, Baltimore, Maryland. FOX NEWS. For us the new news reel companies can never make a news reel as good as Fox. They are well liked and we won’t make a change — not now. Appeal 100 per cent. Charles Epler, New Allen Theatre, Allentown, Pennsylvania. FOX NEWS REELS. After having tried them all I find Fox News to be as good as the rest of them. Any news reel is good if you get an early issue. Stephen G. Brenner, Eagle Theatre, Baltimore, Maryland. GUMP AND BUSTER BROW N COMEDIES. (Universal). These comedies are knockouts, liked by young and old. Will brace up a program with a weak feature and send the audience away satisfied. George Fleischman, Paramount Theatre (500 seats), La Jara, Colorado. MARTIN OF THE MOUNTED. (Universalshort subject). A two reel Northwest Mounted Police story that proved to be one hundred per cent, in entertainment value. Give us more like it. Tone good, appeal very good. Stephen G. Brenner, Eagle Theatre, Baltimore, Maryland. MONKEY BUSINESS. F. B. O.-AIice cartoon). This is a good short subject. Robert W. Hines, Hines Theatre, Loyalton, South Dakota. NOT SO BIG. (F. B. O.-Wiseerackers I. Good. R. A. Preuss, Arvada Theatre, Arvada, Colorado. NOW YOU TELL ONE. IF. B. O. -Bowers). This is the best one of the Bowers series; this one can be called a comedy. The rest of them were not so good. Print good. Stephen G. Brenner, Eagle Theatre, Baltimore, Maryland. NURSERY TROUBLE. (Universal-Edna) Marian). Another one of Universal's poor comedies. Got very few laughs. H. Ritter, McDonald Theatre, McDonald, Kansas. UNIVERSAL SHORT SI BJECT PRINTS. Emulsion chipping off all these prints on short subjects we get. Home office should check up on this. Stephen G. Brenner, Eagle Theatre, Baltimore, Maryland. UP AGAINST IT. (Universnl-Gumps). Andy, Min and Chester all provide laughs in this one. R. A. Preuss, Arvada Theatre, Arvada, Colorado. W ANTED — A BRIDE. ( l niversal-Arthur I.ake). A one reel comedy that pleased the kiddies and the grownups as well. Universal prints have been very bad due to emulsion chipping off. Using poor film stock? Stephen G. Brenner, Eagle Theatre, Baltimore, Maryland. WHY' GEOItGE! Universal-Let George Do It series). A fair comedy. Print good. Stephen G. Brenner, Eagle Theatre, Baltimore, Maryland.