Moving Picture World (May-Jun 1927)

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Better Business not once or twice Builders a month but EVERY WEEK The Patron Is Always Right ROWDS! All facing one way. All moving toward out focal point — your box office. Never mind about a seat for every patron. A patron for every seat is your worry. When you can get the crowds coming — not once a month, nor twice a month — but every week, and every day — then you will have struck your stride. B. B. B. A man who does that — S. L. Rothafel — tells you his method back of this Color Sheet. He doesn’t attribute the filling and refilling of over 6,000 seats to his personality, although his public has chosen for him a chummy “nickname.” He had those seats designed wide and comfortable, spaced the rows and made the aisles and the lightingright, in short, planned every better business builder in equipment that he could when the theatre that bears his nickname was built. B. B. B. Nor did he stop there. Mr. Rothafel hasn’t stopped building better business. The “Roxy” Rules are success rules. B. B. B. Another theatre manager, from a different section of the country, but a successful business builder, is James D. Kennedy. He, too, is generous enough to step forward and tell you ten tips for building good will — and community good will means better business. Even if you know and already pay attention to nine of them, his tenth tip will be worth reading about. B. B. B. Presentations are only worth doing if they either contribute to the charm of the entertainment or add to the atmosphere of the picture which is the heart and soul of the program. O. T. Taylor is a practical presentation man, he is actixe in that field. His informative department. Back of the Curtain Line, is designed for adaptation to the smaller theatre with its more limited expenditure as well as to the big picture palace. Particularly so is this week’s presentation idea back of this color sheet. B. B. B. Since 1910 F. H. Richardson has worked and written in Better Projection for the uplifting and dignifying as a profession of Projection, for closer contact and sympathy between theatre owners and those of their employees who can build better business if they get the right sort of backing and co-operation from their managers. This week Mr. Richardson talks to projectionists in his inimitable fashion, flatly, fearlessly, and there is much for the theatre manager as well — a prevalent film malpractice that is bad for business, as an example. © Underwood & Underwood Outside — and going inside — the Roxy Theatre