Moving Picture World (May-Jun 1927)

Page scan 000417 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
May-Jun 1927
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (May-Jun 1927)
Leaf #:
000417
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

June 11. 1927 MOVING PICTURE WORLD 455 46 Roxy” Rules That Are Demonstrated By S. L. ROTHAFEL The Man Whom His Public Has Rechristened "Roxy” n presenting motion pictures to_the public jl I have always several basic principles in mind. 1. Happiness begins at home. 2. Do something different. 3. It’s the little things that count. Now to elaborate — "Happiness begins at home.” That is to say if you want your guests to enjoy themselves you must bear in mind, first of all that they are your guests ; and second you must assure yourself that you are providing comfortable, well regulated quarters and that you have entrusted the welfare of your visitors to a competent and contented staff. Dissatisfaction among employees not only destroys the morale, but it quickly communicates itself to your clientele. It isn’t a difficult matter to make your staff happy. All you have to do is to be human, to remember that these boys and girls are starting off on the sea of life, that they want their chance to reach their goal and attain the fulfillment of their hopes and aspirations. To this end, we have installed a definite method of promotion. There is an honor roll and a demerit system by which those who have earned the right are automatically headed for promotion. The page boy of today is the housemanager of tomorrow if he fulfills his obligations consistently and well. Our boys know this and it encourages them in their ambition to “get to the top” — the desire of every normal American boy. Already, though the theatre has been open only a few months, promotions are in order. Since good health is the foundation of every human endeavor, physical training is essential. Our young men are trained by an exsergeant of the Marines who puts them through their daily routine of seftting-up exercises. There is a hospital fully equipped on the premises where a sprained ankle, sore throat, headache, etc., can be nipped in the bud. Recreation too, is important and handball courts are in the making. I am a great believer in giving the young fellow another chance, and on those occasions when a lad has been weighed in the balance and found wanting, I make it my personal business to examine the culprit and to plumb the depths of his offense. It is a duty and a welcome one, I should think, for every man in authority to see that every boy in his employ is given not only a square deal, but a chance to make a man of himself if by misfortune, temptation has been too strong for him and he has succumbed. It’s seldom I find that one’s faith in human nature is abused, but the good you can accomplish outweighs your failures. “Do Something Different” — By this I mean They gasp when they first see this marvelous Rotunda, and they tell their friends to see this one of many Roxy Theatre business builders. © Tcbbs & Knell, Inc.