Moving Picture World (Sep-Oct 1927)

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10 MOVING PICTURE WORLD September 3. 1927 MOVING PICTURE WORLD The Showman s Business Paper FOUNDED BY J. P. CHALMERS. 190 Published weekly by CHALMERS PUB. LISHING COMPANY. 516 Fifth Avenue. New York. N. Y Telephone: Murray Hill 1610*1 -2-3. Member Audit Bureau of Circulations. John F. Chalmers, president; James P. Chalmers. Sr., vice-president; Alfreu J. ChMmers. vice-president: Eliza J. Chalmers* secretary and treasurer; Ervin L. Hall, business manager ;F. G. Ortega, editorial director Managing Editor — Epes W. Sargent ; \ssociate Editors — Sumner Staiith and Merritt Crawford; Advertising Department — Gus Fausel. Circulation Manager — Dennis J. Shea. Branch Offices: Jones & Sale. 64 West Randolph Street, Chicago: Tom Waller. Taft Building, Vine Street and Hollywood BivcL. Hollywood. Cal. Subscription price: $3.00 a year to countries where stamps are not necessary for posting : $3.50 to Canada: $6.00 to other countries requiring stamps for postage. Copyright, 19 26. Chalmers Publishing Co. Copyright throughout Great Britain and Colonies, under ihe provisions of the Copyright Act of 1911. (All rights reserved.) „ , Other publications : Cine Mundial. Pub lished in Spanish and circulating In all Spanish speaking countries of the world Spanish and English boobs. c^gglCD 5 Vol 88 No. 1 Novarro to Be King Instead of a Monk Theatre owners impressed by the news that Ramon Novarro would shortly enter a monastery can take hope. M-G-M, which holds his contract, declares that Novarro will appear as Louis the Fourteenth in his next starring vehicle, “Le Grande Monarque de France,” and quotes the star as having “no idea of ever taking holy vows.” The monastery story had every appearance of authenticity, except to skeptical members of the film industry, and gained wide circulation in the newspapers. Who originated the press stunt is not revealed. More Exhibitor Meets M. P. T. O. A. headquarters will announce further organization meetings in certain zones in the near future, M. J. O’Toole, business manager, said this week. The New England meeting, which was attended by National President R. F. Woodhull, was a great success, he said. Lloyd Starts Work On N. Y. Exteriors Stops Traffic Cruising in Taxi Cab At the wheel of a vividly painted taxicab, cruising in the vicinity of the Women’s Hospital in the Harlem Section of New York City, Harold Lloyd finally started work on Tuesday last on exteriors scenes for the comedy which brought him and his entire company across the continent from Hollywood last week. For ten days the company has been idle, awaiting favorable weather conditions, and when the sun scattered the early Tuesday morning fog, Lloyd and his company started shooting the first scenes they have taken in New York, with the exception of an afternoon’s work in Coney Island. Lloyd as the president, chairman of the Board of Directors and ace driver of the Only One Taxicab Company was a sensation in Harlem. The crowds grew to such proportions that a squad of police from the West One Hundreth. Street station was called out to keep the curious from invading the range of the cameras. Sunday morning Lloyd will work around the Pennsylvania station and that afternoon resume shotting the amusement park scene at Luna Park, Coney Island, where he will also spend one or two nights in the week, filming the “after dark” sequences. Boylan to Do Fiction Through an arrangement with Sol M. Wurtzel, general superintendent of Pox Pilms West Coast Studios, James R. Quirk, editor of Photoplay Magazine, has signed Malcolm Stuart Boylan, title writer of the Pox company, to do a series of fiction stories and articles. Boylan’s first contribution is “Funny Old Fool,” a fiction story. Ontario House Reopens Ottawa, Ont. — The Grand Theatre at London, Ont., is being reopened in September by J. R. Minhinnick, who continues as manager of the house after being in charge of the theatre for many years. The theatre has undergone many changes. Mrs. Calderon Gassed Mrs. Anna Calderon, wife of Dr. Frank Calderon, assistant director of the Calderon Theatre Circuit, was found unconscious from gas this week in her apartment over the Rivoli Theatre, Main street, Hempstead, L. I. She was revived by her physician. M-G-M Players Hurt Minor injuries were suffered by William Haines and Joan Crawford. M-G M players, in an automobile accident while making a picture at West Point. Extend Globe Lease The lease of the Globe Theatre, where “The Patent Leather Kid” has been playing since its opening, August 15, has been extended to January 1. Canadian Legislation To Aid Home Films Ottawa, Ont. — Arrangements are shaping up for the placing of a request before the Canadian House of Commons at the next regular session in January at Ottawa for legislation providing for encouragement for motion pictures produced within the British Empire. This declaration is made, following the tour through Canada of Sir Henry Cowan, a member of the British House of Commons who was actively identified with the film quota debate in the British House last spring. Lady Cowan, who accompanied him, was largely responsible for the film quota legislation in Australia. The movement in Canada is being organized by the Imperial Order of the Daughters of the Empire, national officers of which have already held a conference on the subject. N. Y. Incorporations Albany, Aug. 29. — Motion picture companies and theatres continue to incorporate in New York State at the rate of about one a day, the past week witnessing the incorporation of seven such companies. These companies included the Orman Productions, Inc., capitalized at $20,000, with Orman P. and Bernard Goodman, of Hollywood, Calif. ; Nathan Saland, New York City ; Baffin Amusement Corp., $20,000, Paul Orszag, Isidore Goldman. Isidor H. Lutzker, New York City; Greater Queensboro Exhibitors, Inc., $3,000, Robert J. Setchanove, Doug laston; Alexander T. Wells, Jackson Heights; James J. Thornton, Flushing ; Webster Operating Corp., Gloversville, capitalization not specified, Belle and Max Fogel. Dorothy Toshkoff, Rochester ; Sorr Producing Co., Inc., Inc., $1,000, Jacob I. Wiener, Joseph Melcer. Nathan Sugarman, New York City; G-C Theatre Corp., Gloversville, capitalization not specified, E. Pratt Keiner, J. Guy Selmser, George V. Lynch, Gloversville ; the Varsity Girl Corp., $100,000, Robert Campbell. Edward Royce, Adama Dingwall, New York City. Miss O’Shea in Berlin Word has been received at the Fox New York offices from Berlin that Beth O'Shea, of the publicity staff, now globe-trotting, was a recent caller at the F. W. Murnau studios in the German capital. Miss O’Shea is writing a series of articles on the motion picture situation in England, Germany and France. After a walking trip through Ireland, the land of her ancestry, she will return to New York early in October. Tiffany Secures Many Contracts Tiffany Productions announces the consummation of many important contracts secured for the complete line-up of 20 features. 4 Jack London sea stories and 24 Color Classics planned for production this season. Besides the Fay Circuit of Providence, R. I., and the Miles Circuit of Detroit, Mich., other first-run accounts are rapidly mounting the Tiffany band wagon. Some of the leading circuits now contracted for Tiffany productions are : the Consolidated Circuit, consisting of 20 theatres in New York City, the Harris Circuit of theatres, also in New York. Stanley Fabian in New Jersey, the Modern and Beacon theatres in Boston. the Strand Theatre in Battle Creek, the Isis Theatre in Denver, the American Theatre in Salt Lake City and the Playhouse in Chicago — all first-run accounts. The Tiffany Color Classics have been contracted in the New \ ork territory by the Paramount Theatre and all of their Class A houses throughout the United States. Also the Walter Reade Circuit and the Peerless Circuit. Publix Publicity (Continued from preceding page) with all paraphernalia in motor truck. The outfit even manufactures its own electricity and carries its own cosmetics. The method of operation under Publix auspices will be to have some local writer do the scenario. Just how the acting talent will be chosen is not announced, but probably it will be by popularity contest, thus affording Publix wide publicity. At the present time Berkoven Productions is under Keith-Albee contract. This will expire in about a month. Under K-A it stars Clara Kimball Young in each local picture and surrounds her with local talent. Under Publix auspices, it is said, the entire cast will be recruited from local talent. Stock Companies (Continued from preceding page) expire. Gertrude Olmstead. just became a free-lance, is pointed to as proof. F B O now has three western stars. Tom Tyler. Bob Steele and Buzz Barton; the comedy team of A1 Cooke and Kit Guard. Frankie Darro, the child star, and three directors, Leo Meehan. Ralpi luce and Robert De Lacy, under long term contracts. All other players and directors will be hired for the picture only.