Moving Picture World (Nov-Dec 1927)

Record Details:

Title:
Moving Picture World
Date:
Nov-Dec 1927
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Nov-Dec 1927)
Leaf #:
0009
Language:
English
Collection:
Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
August 28, 2022
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MOVING PICTURE WORLD 3 November 5, 1927 Your Theatre, Anywhere, U. S. A. Home of Paramount Pictures ? yes they are all paramount pictures f "CHANG” with its thrilling climax, the fren- zied stampede of a herd of elephants, is a Paramount Picture. So is "THE ROUGH RIDERS”. And that won- derful story of brotherly love, "BEAU GESTE”. "METROPOLIS”, the fascinating glimpse into tomorrow’s universe. "THE WAY OF ALL FLESH” in which Emil Jannings gives such a marvelous performance. "JESSE JAMES”, "FIREMEN, SAVE MY CHILD”, "SWIM, GIRL, SWIM”, "TELL IT TO SWEENEY”, "A GENTLEMAN OF PARIS”. The "FIGURES DON’T LIE”, "SHANGHAI BOUND” are Paramount Pictures, too. Clara Bow in "HULA” and "GET YOUR in "BARBED WIRE” and "THE WOMAN ON TRIAL”. Paramount! Paramount! Paramount! No wonder so many people think all the good pictures seething drama of gangster warfare, "UNDERWORLD”, are Paramount! And they are not so far wrong either—at least all Paramount Pictures are good pictures! And they w T ill be still better tomorrow when you are seeing "GENTLEMEN PREFER BLONDES”. HAROLD LLOYD, "BEAU SABREUR” and all the others. EXHIBITOR SERVICE: Send us a photo of your theatre. We will reproduce it in place of the cut of “ Your Theatre ” above and then furnish you free with a complete mat of this ad for newspaper use. Also full page or half page mats con- taining all of Paramount’s 100% Program and a prominent display space for your theatre names. Address Advertising Department, Paramount Famous Lasky Corp., Paramount Bldg., N. Y. C.