Moving Picture World (Nov-Dec 1927)

Record Details:

Title:
Moving Picture World
Date:
Nov-Dec 1927
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Nov-Dec 1927)
Leaf #:
00042
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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October 22, 1927 MOVING PICTURE WORLD They Don't Like 'Em — Not Much! O, they don’t like Pathe product. Not much Only sufficiently to book Pathe-DeMille feature pictures into every Broadway film theatre in the “roaring forties!” During the week of October 29, every individual who clamors for motion picture entertainment between Fortieth and Fiftieth streets, must perforce see a Pathe production. That’s all there is. There isn’t any more! At the “Roxy,” which shows a pardonable partiality for Fox Films, Pathe’s “The Main Event” will make the elastic house record tremble. At the “Paramount,” where “Jesse L. Lasky presents” more often than not, Pathe’s ‘The Forbidden Woman” will have a long queue of box-office Johnnies awaiting her. First National yields its place in the sun at the “Strand” to Pathe’s “Dress Parade,” and Joe Plunkett will grin as he stands in the lobby and counts the crowds of customers. UNCLE CARL LAEMMLE’S “Colony” theatre plays Pathe’s “The Angel of Broadway.” And it’s sure to prove some box-office angel — or it wouldn’t be given precedence over Universal product. Pathe’s “The Wise Wife” proves the wisdom of the booker for the “Cameo.” With the world to pick from, the “Cameo” choses to play a Pathe. The big “Hippodrome” gives Pathe a ride with “The Girl in the Pullman” — a non-stop express straight from the pay window to the bank. Down where the dress suit belt begins, the “Broadway” plans to clean up enough with Pathe’s “A Harp in Hock” to pay off the mortgage on the farm. And as the Kohinoor in the Pathe crown of accomplishment, that mighty, magnificent miracle of achievement, “The King of Kings” will continue to thrill and awe multitudes as it has through seven stupendous months. WHAT a record! Eight features in seven days on ten blocks! And that isn’t all. Just to make it unanimous, or something, there will be Pathe News, Pathe comedies. Pathe Fables, Pathe Topics of the Day, on the programs with the Pathe features. Can you beat it? Why, you can’t even tie it! If the nation’s showmen don’t see the light — they’d better consult oculists. The public doesn’t like Pathe pictures. Not much!