Moving Picture World (Nov-Dec 1927)

English Angle on Color Absorption Idea Has Its Very Interesting Possibilities Movietone In the News Reels Thrills By Adding Convincing Sound Effects J. W. Sayre, Who Quits West Coast Chain Is Last of J & VH Staff to Give Place Dual Pictures on Single Screen Waste Our Already Diminishing Stock of Plots r\[RECTORS pull some funny boners. In “The Crystal ^ Cup,” for example, Dorothy Mackaill shoots Rockliffe ellowes, and then telephones for the boy friend, who is i physician. • NATURALLY it takes a little time to get over, but when he' arrives, Fellowes is still in the position he ell when he was shot, one knee still up in the air. • 117'HEN Jack Mulhall announces that it is only a slight * * wound, he is put to bed. Meanwhile, the slightly vounded man did not have the sense to stretch out and nake himself comfortable, and the girl did not even put a pillow under his head. • A T lunch the other day Walter Eberhardt was laughing at some of the comedy gags in “The Gorilla.” If you new how impossible it is to get Walter even to crack a mile, you’d figure that “The Gorilla” has a strong comedy elief mixed with the thrills. • ■pHE toughest part about this present craze for presentations is the “You had to come to us” attitude of the audeville agents, who have gotten their chance at last. • N a trade Avrite-up for a color absorption idea, the Lon■ don Cinema says : “Actresses on the stage can have heir dresses completely transformed or appear is if with 10 dresses at all.” Us for that. • T AST week was hard on the reviewers. They could not ^ help sitting through three or four showings of the Dempsey-Tunney Tea in Chicago and some of them got to enow it pretty well by heart. • "PHE Paramount used it only at the midnight matinee except on Monday and Friday, when it also ran about ive o’clock. Just why Monday and Friday is a mystery. [XTARNER’S Vitaphone staff does not seem to be over looking many bets, shrine entertainment which youngster. The other night there was a included a very clever A FTER the show we went back stage to speak to Nat Abramson, who provided the program, and hapiened to remark on the kid’s cleverness. • ‘V/' OU’LL see him in the pictures pretty soon,” said * Nat. Right after the act, Phillips from Warner rothers just came to hook him up for the Vitaphone. hat’s wasting no time. • ^OROTHY GUERNSEY, of Universal publicity, has blown the job and sailed for Paris Nothing especial l view. Just had accumulated a bankroll and wanted to ee the place. 'T'HAT the Twin City strike is over is a matter for congratulation on both sides. The projectionists are lucky to get their jobs back and the managers get more business. • nUT the next time they start in to say it with bombs -*-* something more drastic should be done. Blowing up the innocent patron does not help the union cause any, even though the union may deprecate the outrages committed by individuals. • T T is remarkable what a thrill Movietone puts into the •* news reel. A football sequence last week evas vastly improved by adding the roar from the stands as the plays were made. O house sound effect can replace the real mob roar of ^ the excited spectators. The Movietone record puts in the big kick. • 1V/| OVIES now appeal to both sight and hearing, and there are not wanting those who contend that some pictures also smell. Maybe they are right in isolated instances. Not to mention that some pictures are in poor taste. And to round out the five senses, many of them are touching. • T W. SAYRE, veteran neAvspaper man and about the ^ * last of the Jensen and Von Herberg executives to remain Avith West Coast, is getting through. • C AYRE is a splendid advertiser, a shrewd film critic, and ^ moreover a most likable chap. If he goes back to his neAvspaper love, Ave shall be sorry to lose him. TAR. BARRETT, of the Milwaukee Public Museum, refuses to sell to the neAvs reels an exceptional shot of the crater of Kilauea, on the grounds that it Avas taken for educational purposes. • T F the doctor knoAvs Avhere he can educate a greater number of persons than through the news reels, we’ll be glad to have him tell. We know of no source that appeals to the public one-tenth as large. • XT OW is announced an invention Avhereby two pictures may be projected on the same screen simultaneously. Color selection permits the spectator to decide which he wants to look at. DUT suppose the poor patron finds that he doesn’t care for either of them. Then he feels that he is doubly stung. TAvice in the same place is plenty. • A ND with not enough plots to go around with single projection, Avhy double the output and use them up twice as fast? • V7" OU can get no higher admission for two pictures. What * Ave want is a device that will sell one picture for two admissions, not the reverse. CTILL, the idea has its good points. Imagine the tired ^ business man reveling in a green bathing girl picture Avhile his wife weeps over the sorrows of the heroine in the