Moving Picture World (Nov-Dec 1927)

Page scan 00060 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Nov-Dec 1927
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Nov-Dec 1927)
Leaf #:
00060
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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Columbia FALSE ALARM. Very good picture. I have had some fine product from Columbia this year. Draw mixed class, town 2,500. Admission 10-25. S. H. Rich, Rich Theatre (500 seats), Montpelier, Idaho. F BO BROADWAY .GALLANT. Star, Richard Talmadge. This is the best picture I ever saw Talmadge in and I have run them all. Tone, appeal good. Sunday yes, special no. Draw working class, city 13,500. Admission 10-20. G. M. Bertling, Favorite Theatre (160 seats), Piqua, Ohio. JUDGMENT OF THE HILLS. Star, Frankie Darro. Not so good for our people. A story of dumb and ignorant people up in the mountains. Poor appeal. R. A. Preuss, Arvada Theatre, Arvada, Colorado. RANGER OF THE NORTH. Starring Ranger (dog). Drew, pleased — and it made us coin. Tone, appeal good. Not a special. R. A. Preuss, Arvada Theatre, Araada, Colorado. SHANGHAIED. Star, Patsy Ruth Miller. Six reels. Miss Miller's best to date. She sure did come to life ill this. Ralph Ince-is leading man and is very good. A good Saturday picture. Appeal good too. R. A. Preuss, Arvada Theatre, Arvada, Colorado. First National EASY PICKINGS. Star, Anna Q. Nilsson. A good crook drama with plenty of comedy. You ought to be able to fill any house with this picture if you put it over properly in the way of advertising. Draw all classes, town 7,000. Admission 10-25. Ernest Tipton, Imperial Theatre, Lenoir, North Carolina. KIKI. Star, Norma Talmadge. The best picture we have shown during the last six months. Was liked by all. Did a good business. Ronald Colman has established a name for himself by his performance in Beau Geste here, and Norma Talmadge is likewise popular. M. Vallieha, Capitol Theatre, Karachi, India. KIKI. Star, Norma Talmadge. A good picture but not suitable for the star. Talmadge is better in dramatic parts. Tone good, appeal fair, Sunday and special yes. Draw farming, merchant class, town 1,650 widely scattered. Mrs. J. B. Travelle, Elite Theatre, Placerville, California. NEW COMMANDMENT. Star Cast. A good story, worth seeing. Tone good, appeal fair. Sunday yes, special no. Draw farming, merchant class, town 1,650 widely scattered. Mrs. J. B. Travelle, Elite Theatre, Placerville, California. TRAMP, TRAMP, TRAMP. Star, Harry Langdon. This is the best comedy in six reels that I have seen this year. This, in some spots, is a knockout comedy. Good atcing. direction and photography. Special no. Draw all classes, town 7,000. Admission 10-25. Ernest Tipton, Imperial Theatre, Lenoir, North Carolina. np HROW in with Our Gang. If these A dependable tips help you book intelligently, dodge lemons and grab moneymakers, show your appreciation by sending tips on the pictures you have played. The more reports we can show, the better chance every exhibitor has of getting real help. Every report you send is a blow for better exhibitor conditions. VAN. Fox COUNTRY BEYOND. Star cast Another real picture with a real cast and it went over good. Fox is making good pictures now. Tone, appeal good. Sunday yes, special no. Draw working class, city 13,500. Admission 10-20. G. M. Bertling, Favorite Theatre (160 seats), Piqua, Ohio. GALLOPING HORSEMAN. Star, Buck Jones. Jones makes good westerns and this is no exception. The kids all get up and holler some on this one. Tone O.K. Special, no. H. V. Ritter, McDonald Theatre, McDonald, Kansas. HILLS OF PERIL. Star, Buck Jones. It was a good western but it didn’t draw. R. A. Preuss. Arvada Theatre, Arvada, Colorado. THE MONKEY TALKS. Star. Olive Borden. Very good picture that failed to draw. The title, or something, caused them to walk away before we could get them in. Those who saw it said it was above average. Draw mixed class, town 2.500. Admission 10-25. S. H. Rich, Rich Theatre (500 seats), Montpelier, Idaho. RETURN OF PETER GRIMM. Star cast. Good picture, well acted but too long: it gets dragg'y at the last. Much of the spook stuff could have been cut to advantage. Tone good, appeal fair. Sunday yes, special no. Draw town and farming class, town 600. Admission 10-30. H. W. Batchelder, Galt Theatre (175 seats), Galt, California. THIRTY BELOW ZERO. Star Buck Jones. A good picture with plenty of action and a real cast. But not the kind of picture Jones belongs in. Tone, appeal good. Sunday yes, special no. Draw1 working class, city 13,500. Admission 10-20. G. M. Bertling, Favorite Theatre (160 seats), Piqua, Ohio. WHISPERING SAGE. Star, Buck Jones. A good outdoor picture. Tone good, appeal fair, Sunday yes, special no. Draw farm, merchant class, town 1,650 widely scattered. Mrs. J. B. Travelle. Elite Theatre, Placerville, California. Metro-Goldwyn HEN HI R. Star cast. Twelve reels. Without a doubt the finest film on the market at present. No fooling, but it's an honest to goodness roadshow! Tone good, appeal 100 per cent. Sunday yes. As special, yes sirree. R. A. Preuss, Arvada Theatre, Arvada, Colorado. HiG PAR YDE. Star. John Gilbert. Another road show that pleased, but here Ben Hur pleased more. R. A. Preuss, Arvada Theatre, Arvada, Colorado. FRONTIERS YI AN. Star, Tim McCoy. Six reels. No McCoy fans in our town. It lost me plenty. R. A. Preuss, Arvada Theatre, Arvada, Colorado. MR. YVU. Star, Lon Chaney. A good Chaney picture and drew well for me. Tone, appeal good. Sunday, special yes. Draw town, farm class, town 600 Admission 10-30. H. W. Batchelder, Galt Theatre (175 seats), Galt, California. ROOKIES. Star, William Haines. A dandy comedy: they laughed all the way through. And they came out laughing. W. H. Clower, Liberty Theatre, Wirt, Oklahoma. TILLIE, THE TOILER. Star, Marion Davies. Highly pleased the audience. The newspaper stuff is what aroused the patrons’ interest sufficiently to want to see the picture. Tone, appeal good. Sunday yes, special no. Draw farming, merchant class, town 1,650 widely scattered. Mrs. J. B. Travelle, Elite Theatre, PlaCerville, California. TILLIE. THE TOILER. Star, Marion Davies. This picture was most satisfactory to our patrons: acting of Marion Davies was fine. Broke our record for attendance. Tone good, appeal 100 per cent. Sunday, special yes. Draw all classes, scattered suburban community. Admission, 10-20. George Lodge, Green Lantern Theatre, Claymont, Delaware. WINNERS OF THE WILDERNESS. A real good picture of the outdoors bearing on historical facts. Was a bit in doubt on this but it was well received by the patrons. Tone and appeal O.K. Better than our average. C. G. Brothers, Grand Theatre, Grand River, Iowa. Paramount BEAU GESTE. Star cast. Nine reels. A wonderful picture. Played this ahead of Ben. Hur and what a licking we took. Ronald Colman is there and over, in this one. R. A. Preuss, Arvada Theatre, Arvada. Colorado. BEAU GESTE. Special cast. This is really a wonderful picture. Alice Joyce is always welcome to us. The picture is a bit morbid. Too big for this community. Could not advise smaller exhibitors to play it. Might be all right if you have the means to make a real presentation, otherwise try something else. It has, nevertheless, the thrills and the excitement and all that goes with it. Holds your interest from start to finish. Something lacking at the end-up. Maybe its in Beau Sabreur. Photography the best. Story and direction good. Tone good. Sunday and special yes. C. G. Brothers, Grand Theatre, Grand River, Iowa. KNOCKOUT REILLY. Star. Richard Dix. Not much to this one. The prize fight scene was a bit weak in one corner. Tone fair if you like this kit. ... No appeal here. Print good. No for Sunday. C. G. Brothers. Grand Theatre, Grant. River. Iowa. ROUGH RIDERS All star cast. Good picture of its type and it got very few in to see it. These at ,nv stories have very little draw. Forbes ,s excellent. R. A. Preuss, Arvada Theatre, Arvada, Colorado. ROUGH RIDERS. Wonderful picture. Due to erceptionally high film rental we only broke even but at that it's worth running as it will do any house a lot of good. Draw mixed class .town 2.500. Admission 10-25. S. H. Rich. Rich Theatre . (500 seats), Montpelier. Idaho. SYYIYI. GIRL SYY'IYI. Star. Bebe Daniels. She is Harold Lloyd's twin sister in this one. This one is good, and so is comical Austin.