Moving Picture World (Nov-Dec 1927)

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better business Builders Not once or twice a month, hut Every Week A Beacon That Beckons They know where the Cross Keys is, those Philadelphians. No secrecy WANT to save on light bills? Then put out all your signs some night and stand under the marquee with a lit candle in your hands. The people will come. Oh, you bet they will. But it will work only once. B. B. B. The other three hundred and sixty-four nights you have to burn the signs. Why not get as much value out of them as you would from the candle ballyhoo? B. B. B. You are running a theatre, aren't you? A place of amusement. Then why keep it dark? That’s what W. E. Greene of National Theatre Supply Company argues in a feature that short-circuits waste of electric current and makes every kilowatt burn its way into the minds of prospective patrons. B. B. B. T OHN HERTNER, of the Hertner Electric Company, announces back of this color sheet a new type of the widely known and proved Transverter. ft is worth reading because you want to know every business building improvement there is. B. B. B. O. T. Taylor’s Stage and Pit pulls aside the drapes for another stage stunt that will have them interested all the way through. You won’t have to spend your last nickel on it either. B. B. B. You can give a better show when you get better projection. F. H. Richardson hands out more good advice, more box office aid this week. The Bluebook School is part of this Better Projection and it will pay exhibitors just as much as it pays projectionists to study projection in this interesting way. B. B. B. /CONTACT helps any department that serves exhibitors, ^ not once or twice a month but every week ! We want to get closer to you all. Write about your problems. Tell us what to give you in this business building section. And don’t hesitate to complain if it doesn't hit you right. We are eager to know if we make mistakes. That helps us avoid more of them. Right now -write!