Moving Picture World (Nov-Dec 1927)

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E better ousiness Builders Not once or twice a month, but very Week As clean an appealing as the shows it houses — F. F. Proctor’s 86th Street theatre LAY OFF AND LOSE OUT. This angle on the accessories j debate is shot in by an exhibitor. And Mr., MacDonald knows his game. You will be interested in his talk. It is a contribution to better business building. B. B. B. Another man who knows what sells tickets is our own Epes W. Sargent, and back of this color sheet he gives you some inside stuff on one of the biggest selling assets any theatre can have, and on F. F. Proctor, the man who demonstrated and is still proving its positive box office pull. You will enjoy this feature. B. B. B. HERE’S something “different”. An organist sits down and talks abous his boss. The author is George Crook. The target — Edward L. Hyman. The reason — well, Mr. Hyman did something thas his organist thought needed broadcasting. It is well worth it. You will agree as soon as you’ve read it. B. B. B. “Be a devil and stay out late !” That starts you looking back of this color sheet for O. T. Taylor’s Stage and Pit. It’s all about New Year stuff and there’s a box office click in every paragraph. It points the way to better business building. B. B. B. Personal contact helps this department give you better business builders. Write, as others have done. Tell us if your patronage is thinner and we’ll try to help you make the pocketbook fatter.