Moving Picture World (Nov-Dec 1927)

Record Details:

Title:
Moving Picture World
Date:
Nov-Dec 1927
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Nov-Dec 1927)
Leaf #:
000277
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
December 07, 2023
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E PRODIGAL ON RETURN/ of vital importance to every exhibitor playing news reels V New York, Oct. 21, 1927 MR. WILLIAM RAYNOR, ^Manager Pathe Exchange, Inc. 1600 Broadway New York Dear Mr. Raynor: Your Milton Kronacker has no doubt informed you that I had fallen for the high-powered gab of a salesman with a new News Reel, and had quite made up my mind to worry along this year without the PATHE NEWS. * Call me disloyal, a deserter, if you will, but those boys had a fine bag of tricks and I fell for it. You know the Prodigal Son returned and while I do not expect you to serve any well-fed veal, I want to come back to the News Reel I started with thirteen years ago, and I will autograph the dotted line as soon as Milt calls on me. Salesmen are all fitted with whirlwind motors this year, but it was not a sales talk that caused me to see the light. No, nothing like that. It was a mere patron who put me wise to myself. Handed me a tip that is worthy of consideration. He said: "I certainly miss PATHE NEWS and would like to see it back on your screen.” While the said mere patron was wholly innocent of the effect his chance remark made on me, it was, nevertheless, convincing. My customers will have PATHE NEWS again. I think it behooves me to run the News the fan knows. Very truly yours, Wm. F. Burke, Manager, MECCA ENTERPRISE, INC. m i : i :: SEESJU.L H KNOWS JILL ■ ' * v;