Moving Picture World (Nov-Dec 1927)

December 17, 1927 MOVING PICTURE WORLD 49 Straight from the Shoulder Imports Exhibitor Information Direct from the Box Office to you Edited by A. Van Buren Powell Columbia SWEET ROSIE O’GRADY. (Columbia Pictures.) Star. Shirley Mason. Shirley Mason acquits herself admirably and the comedy scenes are very good. For once the Irish are given due respect. E. F. McKoy, O. H. Theatre, Lawton, North Dakota. F B O HOME STRUCK. Star, Viola Dana. Well directed feature that went over splendidly. Heard many nice comments that almost made us have the “swelled head.” Interesting drama of a stage girl who wanted a little home far from the bright lights. Worth a date. Tone, okay here. Not a special. Strong appeal. General class town of 1,000. Admission 10-25. H. H. Hedberg, Amuse-U Theatre, Melville, Louisiana. GINGHAM GIRL. Star, Lois Wilson. Couldn’t figure cut what this was all about. There was something wrong somewhere. Why waste seven reels of film on features like this. Tone, okay. Sunday, yes. Special, no. Poor appeal. Small town and rural class I town of 896. Admission 10-25. Mrs. S. J. Brown & | Son, Phoenix Theatre (200 seats), Neola, Iowa. GINGHAM GIRL. Star, Lois Wilson. This certainly was a good laugh special. This George K. Arthur is a real comedian, and this role fits him perfectly. Lois Wilson as the country girl was the real thing. Don’t be afraid to advertise this big, because it just can’t dissapoint. Sunday, yes. Almost a special. Admission, 10 15. Mining class, farmers and merchants. Town of 7,000. Ben Eskind, Kentucky Theatre (700 seats), Madisonville, Kentucky. MAGIC GARDEN. Star, Margaret Morris. A very good picture, but it took one awful flop at the boxoffice. Print fair. Tone, good. Sunday, yes. Not a special. Very poor audience appeal. Stephen G. Brenner, Eagle Theatre, Baltimore, Maryland. MOON OF ISRAEL. Featured cast. A stupendous spectacle. Really it is wonderful. Intelligent, deep thinkers commend it highly, but they are by no means in the majority in the picture going public, so it did not do what it should at the box-office here. I think it would go better in Jewish communities. All accessories are extra good on it. All class town of 5,000. Admission 10-30. M. W. Larmour, National Theatre (430 seats), Graham, Texas. MOTHER. Star, Belle Bennett. An FBO Gold Bond that was not a special, but was a fine feature. Miss Bennett surely held the attention -of the audience form start to finish and the picture pleased all who came out. Tone, okay. Sunday, yes, here. Not a special. Good appeal. General class town of 1,000. Admission 10-25. H. H. Hedberg, Amuse-U Theatre, Melville, Louisiana. NAUGHTY NANNETTE. Star, Viola Dana. Very weak program picture. Not suitable for more than a one day showing. Print good. Tone, okay. Sunday, yes. Not a special. Fair appeal. Stephen G. Brenner, Eagle Theatre, Baltimore, Maryland. TOM’S GANG. Star, Tom Tyler. Average Western, nothing new. After FBO putting over a few cheaters they bring back the real star of their Westerns. Frankie Darro. Tone, good. Sunday and special, no. Very good appeal. Stephen G. Brenner, Eagle Theatre, Baltimore, Maryland. First National IN HOLLYWOOD WITH POTASH AND PERLMUTTER. Star. George Sydney. “Nothing to write OUR GANG, and Moving Picture World thanks the newcomers who have volunteered to help build Straight From the Shoulder and whose reports augment the dependable tips steadily flowing in. This department exists solely by virtue of the help it gives to exhibitors and the help exhibitors give to it by sending in tips. Every report you send helps a host of exhibitors. You can’t do a more generous thing than this giving of time and box office experience — and it is appreciated. home and tell mother about” on the other hand my patrons did care for it. Bad business. Print fair. A. W. Smith, B. R. V. Theatre, Banglore, India. MCFADDEN’S PLATS. Star, Charles Murray. Fine comedy drama, but by no means a super. Fortunately we have a Scotch Regiment stationed here which accounted for the box-office receipts swelling up. Tone, good. Pript, new. A. W. Smith, B. R. V. Theatre, Bangalore, India. NAUGHTY BUT NICE. Star, Colleen Moore. Just a splendid little piece of light entertainment. This is one star who makes consistently good pictures that never fail to please. Tone, okay. Sunday, okay. Special, yes. Good appeal. All classes town of 5,000. Admission 10-30. M. W. Larmour, National Theatre (430 seats), Graham, Texas. NOTORIOUS LADY, THE. Star, Lewis Stone. Just a program picture and played two nights to small houses and just about made expenses. Might stand up for one night although we had a larger house the second night. Tone, fair. Sunday and special, no. Appeal, seventy-five per cent. General class town of 600. Admission 10-25, 15-35. W. C. Snyder, Cosy Theatre (260 seats), Lamont, Oklahoma. OVERLAND STAGE. Star, Ken Maynard. A dandy fine Western with Maynard doing his usual stunts, but was a total failure at the box-office. Played two nights and only took in two thirds enough to pay expenses. Paid a special price for it too. Tone, fine. Sunday, yes. Special, no. Appeal, eighty percent. General class townof 600. Admission 10-25, 15-35. W. C. Snyder, Cozy Theatre (260 seats), Lamont, Oklahoma. Fox FLYING HORSEMAN. Star, Buck Jones. The best Jones picture in a long time. Good photography and good print. Tone, okay. Sunday, yes. Special, no. Good appeal. Small town and rural class town of 896. Admission 10-25. Mrs. S. J. Brown & Son, Phoenix Theatre (200 seats), Neola, Iowa. SUMMER BACHELORS. Featured Cast. Played Thanksgiving and packed them in and the best part is they liked it. Good special. Farmers and merchants town. Admission 15-25. J. A. D. Herrington, Pontatoc, Mississippi. Metro-Goldwyn CAPTAIN SALVATION. This is a marvelous production that will go over where sea stories are liked. It is not only a fine tale of the sea, but is masterfully acted and directed and will stand anything you may say of it. It is there and is truly a big picture. L. O. Davis, Virginia Theatre, Hazard, Kentucky. SCARLET LETTER. Star, Lillian Gish. Oh, boy ! if this one wasn’t a frost. Backed up by a well known local organization, it wouldn’t even pull their own kind. Some went to sleep, some walk out and the rest endured it for manners’ sake. Dry, slow. Paramount ARIZONA BOUND. Another western that surprised us. Nothing new but appealed to the house and did an extra good turn at the box-office. Good tone. C. G. Brothers, Grand Theatre, Grand River, Iowa. METROPOLIS. Featured cast. This picture had good drawing power on its advancsd publicity. It pleased the educated and those who want something different. Photography is about all there is to it. Attendance best for the weak. Tone, good. Sunday, yes. Not a special. Appeal, ninety-five percent. College town of 2,145. Admission 10-25. R. X. Williams, Lyric Theatre, Oxford, Mississippi. SENORITA. Star, Bebe Daniels. A dandy good picture. This baby is coming to the front fast as a box-office star. Plenty of pep, action, adventure in this picture. Tone, okay. Good appeal. All class town of 5,000. Admission 10-30. M. W. Larmour, National Theatre (430 seats), Graham, Texas. TELEPHONE GIRL. Featured cast. This will get by as a program picture. Couldn’t see anything especially entertaining or unusual about it. Not a special. Fair appeal. All class town of 5,000. Admission 10-30. M. W. Larmour, Nathoinal Theatre (430 seats), Graham, Texas. WHIRLWIND OF YOUTH. Star, Lois Moran. It’s a regular kissing bee. Okay as a program picture. Tone, okay. Not a special. Fair appeal. All class town of 5,000. Admission 10-30. M. W. Larfnour, National Theatre (430 seats), Graham, Texas. Pathe LONG PANTS. Star, Glenn Tryon. An excellent comedy just the type that is sure to please. Good print. Good appeal. Stephen G. Brenner, Eagle Theatre, Baltimore, Maryland. Tiffany BACKSTAGE. Featured east. A nice, clean comedy drama of stage life with Alberta Vaughn. Business only fair on this one which I played on a Monday, which is not so good anyway. Everyone spoke well of the picture which was lavishly produced. You fellows, who are giving the big companies all your money would do well to compare Tiffany with them. Tiffany is making pictures that could fit in any of the program of the big three and you would pay twice as much for them. Criterion Theatre, 2644 Franklin Avenue, St. Louis, Missouri. CHEATERS. Stars, Pat O’Malley and Helen Ferguson. Just a fair program picture. Not for discriminating audience. The acting of Heinie Conklin was good. Sunday, no. Special, no. Admission 10-15. Mining class, farmers and merchants town of 7,000. Ben Eskind, Kentucky Theatre (700 seats). Madisonville, Kentucky.