Moving Picture World (Nov-Dec 1927)

Record Details:

Title:
Moving Picture World
Date:
Nov-Dec 1927
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Nov-Dec 1927)
Leaf #:
000314
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
December 07, 2023
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5° HUSBAND HUNTERS. Featured cast. What’s the use of saving anymore. Just say Tiffany and you have the answer for successful showmanship. Another very good comedy drama which pleased everyone. Ritz Theatre. St. Louis. Missouri. HUSBAND HUNTERS. Featured cast. Another Tiffany gem with a good cast which proved to be splendid entertainment. To those of you who have not run any Tiffany pictures I suggest giving them a trial. Criterion Theatre. 2644 Franklin Avenue. St. Louis, Missouri. THAT MODEL FROM PARIS. A very interesting picture. Will bring them in. The title gets them. Good prints out of St. Louis. (Sent on Criterion Theatre Letterhead), Criterion Theatre, St. Louis, Missouri. THAT MODEL FROM PARIS. Featured cast. A real good comedy drama with a very good cast. Seemed pleasing to all. Business very good on this one and hope I get more as good as this one. Ritz Theatre, St. Louis. Missouri. Universal CAT AND THE CANARY. Star, Laura LaPlante. This was a good mystery play, but rental too high. Just above the average picture. I paid the price of a super-special for it, and failed to make the money. It was very exciting, plenty for small towns. Tone, good. Sonday, yes. Special, no. Appeal, seventyfive per cent. College town of 2,145. Admission 10-25. R. X. Williams, Lyric Theatre, Oxford, Mississippi. HERO ON HORSEBACK. Star, Hoot Gibson. This is star’s best to date. Plenty of action and comedy. Print, good. Tone, good. Appeal, very good. Stephen G. Brenner, Eagle Theatre, Baltimore, Maryland. HEY, HEY, COWBOY. Star, Hoot Gibson. Crackerjack western. Lots of pep and oodles of humor. Good plot, well directed, and excellent paper with which to advertise the picture. Should please any audience. H. H. Hedberg, Amuse-U Theatre, Melville, Louisiana. LONE STAR, THE. Star, Fred Gilman. A short Western that has lots of action. Print, good. Tone and appeal, good. Stephen G. Brenner, Eagle Theatre, Baltimore, Maryland. LES MISERABLES. Featured cast. This is a real picture for the class of people who know anything about Hugo’s works, but not the thing for a small town that caters to minings and farming classes. Drew some of the educated, but did not make film rental. Then, too, it rained all day long. Sunday, yes : special, no. Admission on this picture 15-25. Ben Eskind, Kentucky Theatre, Madisonville, Kentucky. MISFIT PAIR, A. Star, Lloyd Hamilton. A reissue that would have been very good, but for an abrupt ending, and it was a new print. Tone, okay. Good appeal. Stephen G. Brenner, Eagle Theatre, Baltimore, Maryland. MOVING PICTURE WORLD LEILA HYAMS, Warner Brothers’ player, J who has just finished a “real life” honeymoon, is back on the coast and getting down to her newest role in “The City of Sin.” PAINTED PONIES. Featured cast. You will not go wrong on buying this picture. It sure pleased my crowd — and good money at the box-office. Tone, good. Sunday, yes. Not a special. Appeal, ninetyfive per cent. Ira Stonebraker, Allen Theatre, Allen, Kansas. TAXI, TAXI. Star, E. E. Horton. A very good picture. The acting of Horton is very funny. Not his best picture, but good. He always pleases our patrons. Tone, fair. Sunday, yes. Special, no. Appeal, eighty five per cent. All classes. Admission, 10-20. George Lodge, Green Lantern Theatre, Claymont, Delaware. Warner Bros CLIMBERS. Stars, Irene Rich and Forrest Stanley. A most interesting picture. Acting and costumes fine. All in all a good picture, but did not draw here. Sunday, no. Special, no. Admission, 10-15. Mining class, farmers and merchants. Town of 7,000. Ben Eskind, Kentucky Theatre (700 seats), Madisonville, Kentucky. HERO OF BIG SNOWS. Star. Rin-Tin-Tin (dog). An average picture for the famous dog Rin-Tin-Tin. December 17, 1927 This dog always attracts a good number of our patrons. A very good offering. Tone, good. Sunday, yes. Special, no. Appeal, eighty-five per cent. All classes. Admission, 10-20. George Lodge, Green Lantern Theatre, Claymont, Delaware. Miscellaneous BANDIT’S SON. (State Right.) Star, Bob Steele. This boy is a coming star. This picture was the second we have shown starring him. and the people turned out in large crowds to see him. F. B. O. has some fine western stars and this one is no exception. Don’t be afraid to tell your patrons in advance that this picture is worth seeing for you won't disappoint them. Admission, 10-15. Mining, farmers, merchants class of people. Town of 7,000. Ben Eskind, Kentucky Theatre (700 seats), Madisonville, Kentucky. GALLANT FOOL, THE. (Rayart.) Star, Billy Sullivan. Sullivan out of place in this very poor offering. Put the star in fight pictures where he belongs. Print, good. Not a special. Poor, appeal. Stephen G. Brenner. Eagle Theatre, Baltimore, Maryland. Short Subjects BIGGER AND BETTER BLONDES. (Pathe-Chas. Chase.) Not so good, Chas. You’ll have to try harder. Nothing in the name. Not good for many laughs. C. G. Brothers, Grand Theatre, Grand River, Iowa. HOT FIRES. (Bray Studios.) This is supposed to be a comedy, but it is a featurette with some comedy in it. Print, fair. Tone, okay. Fair appeal. Stephen G. Brenner, Eagle Theatre, Baltimore, Maryland. RED SUSPENDERS. (Universal Comedy.) Star. Slim Summerville. A one reel Bluebird comedy that is a knockout from start to finish. At last Universal is injecting some real pep in their one reel comedies. Stephen G. Brenner, Eagle Theatre, Baltimore. Maryland. RETURN OF THE RIDDLE RIDER. (Universal.) Star, William Desmond. From the looks of chapter one this is going to be a very good serial. Tone and appeal, good. Sunday, no. Stephen G. Brenner, Eagle Theatre, Baltimore, Maryland. RAIL RODE. (Paramount.) Very good. Many O. K’s. C. G. Brothers, Grand Theatre, Grand River, Iowa. SHORT SHOTS. (G. G.) Fair one reeler. L. L. Like, Dreamland Theatre, Drummond. Montana. TAIL OF A MONK. (Bray.) Good one reel: use it. L. L. Like, Dreamland Theatre, Drummond, Montana. Tear out Fill in Send along Straight From the Shoulder Reports To Moving Picture World, 516 Fifth Avenue, New York: Van, here is a report to help other exhibitors judge values by what the picture accomplished at my theatre. Send me blanks for other help. Title of picture Star Producer My report . Signature of Exhibitor Theatre Seating Capacity City. . State .