Moving Picture World (Nov-Dec 1927)

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better business Builders Not once or twice a month, hut Every Week A gorgeous foyer is only part of the attraction to patrons of the new B. S. Moss Madison Theatre in Brooklyn, N. Y. DAVE BADER of Universal digs a ladle into the Accessories kettle this week and stirs vigorously. Something ought to come out of this stirring that will be palatable to exhibitors. B. B. B. Let’s get this matter of accessories as business builders boiled down to the real meat. That’s what we’re giving the space for. If you have any real suggestions, now is the time and this is the place to steam them out. B. B. B. A crackerjack idea comes through from Fred Johnson, managing the Strand and Colonial for C. & M. Amusement Company, in Cambridge, Ohio. Mr. Johnson started his whole staff at both theatres working for good will and that means ticket sales. How do you suppose he did it? With watermelon and barnyard golf. B. B. B. O. T. Taylor flies the olio on a New Year’s Frolic that makes this week’s Stage and Pit even better than last week’s, and that means Box Office — to you. B. B. B. If you’ve done something new, or the old stuff in a fresh way, to build better business, let us know so we can tell the people who say this department is living up to its name — better business builders — every week. B. B. B. We Want contact with You — especially if you aren’t making your theatre profitable — or if you are.