Moving Picture World (Nov-Dec 1927)

Boosting Business Library December 24, 192; Through Co-operation A practical help to exhibitors who appreciate the value of Libraries aid ANOTHER EXAMPLE CF TH E NEW BOOK JACKET IDEA FOR LIBRARIES Mrs. Roberts planned this display on “Sorrel and Son,” using jackets of related reading the library desired to move, rather than advertising for the book itself, not enough copies of which are available for distrihution. Show this picture to your local librarian. It’s the last word. By Itia Brevoort Roberts Sorrell and Son CO-OPERATIOX with this film offers an illustration of the facts stated in the foregoing paragraphs. Let us begin with the “Sorrell and Son" bookmark issued by the Cleveland Public Library. It was at first thought that the request for this bookmark must be refused because of a lack of sufficient connecting books. However, the library editor, Mrs. Julia Harron, after seen a screening of the picture, started, with the assistance of the various divisions, to digging for book connections as a miner digs for gold. When both film and book warrant it. she never spares time nor effort in this direction. The “Sorrell and Son" bookmark begins, as most bookmarks do, with a quotation. The apt quotation is the heart of a book list; it supplies the touch of sentiment which improves everything; it is also the ribbon that binds the connecting books together. Sub-heads too are important. In this bookmark we first have “Good Fathers in Fiction.” The books under this are all novels, of course. Then comes “Real Fathers and Sons,” all biography. After these, “The Job of Being a Dad." Some of the books listed here are classified as psychology and some are in the Literature Division, which houses essays, poetry, and plays. Some bookshops may be willing to feature some of the books other than the novel and some might also put up stills and book jackets of the connecting books in their circulating libraries. By including books and their jackets from the public library, the exhibitor may be able to induce shops that sell boys’ clothing to put in “Sorrell and Son” window displays. Banks could place window displays that emphasize “The Job of Being a Dad” as related to setting a good example in the matter of a savings account. In addition to issuing a “Sorrell and Son” bookmark the Cleveland Library arranged exhibits of stills and book jackets in its Fiction Division, using stills B39 and Pub. 28. The Literature Division posted stills B134, 107 and BIO. Another exhibit placed on a large bulletin board in one of the corridors, featured stills Pub. 19, B45L, 124L, B39 and AL. The books are: Good Fathers in Fiction : Deeping:, Sorrell and Son ; Broun, The Boy Grew Older ; Ewald, My Little Boy : Irwin, Gideon ; Tchekhov, At Home, in His “The Duel,” and other stories. Some Real Fathers and Sons : Bradford, Darwin : Bradford, Dwight L. Moody : Gosse, Father and Son ; Grant, In the Days of My Father, General Grant : Roosevelt, Letters to His Children : Whipple, Tad Lincoln, a True Story. The Job of Being a Dad : Bergengren, This Is a Father, in His “Seven Ages of Man Cheley, The Job of Being a Dad; Crawley, Reveries of a Father; Downey, Father’s First Two Years ; Drury, Fathers and Sons; Guest, My Job as a Father. Stories, bookmarks and photographs of film co-operation used in other libraries will be welcomed for use on this page. These should be sent to Airs, Ina Roberts, 1931 East 79 Street, Cleveland, Ohio, Les Miser ables No bookmark for “Les Miserables” was distributed in Cleveland in connection with the showing of the film at The Hippodrome but a request came from the New York office of Universal asking the Cleveland Public Library prepare a bookmark on “Les Miserables” to be used in connection with publicity throughout the country. A copy of this bookmark is given below. The Fiction Division, on its winged frame, featured three stills and book jackets of the Victor Hugo novel from which the picture was made: “Suspense” by Joseph Conrad, “Y’ictor Hugo — The Alan and the Poet” by William E. Giese, “Historic Paris” by Jetta S. Wolff, and "Louis XVII” by J. Lucas Dubreton. The Foreign Literature Division also featured stills with the announcement that the Library carries the Victor Hugo novel in Arabic, Armenian, Finnish, French. German, Greek, Italian and Roumanian as well as in English. LES MISERABLES Some Reading Suggested By The PhotoplayAsk for the Books at the PUBLIC LIBRARY The Period in Fiction — Hugo. Les Miserables: Conrad, Suspense : Doyle, The Great Shadow ; Erekmann-Chatrain, Waterloo. The France of Les Miserables, 1815-1832 — Bainville. The restoration and The second republic, in his "History of France:' Lucas-Dubreton. Louis XVII. Hugo, Noi-elist, Man and Moralist — Duclaux. Victor Hugo : Haggard, Victor Hugo in “Work and love:" Hillis, Victor Hugo's Les Miserables in "Great Books as life teachers Powys, Victor Hugo in "Suspended Judgment Stevenson, Victor Hugo’s romances in “Familiar studies of men and books.” Hugo’s Pans — Martin & Martin, The Paris of Victor Hugo in “The stories of Paris Maurice, The Paris of Victor Hugo in “Paris of the novelists Wolff. Historic Paris. Printed by courtesy of Universal Pictures Corporation Presenting LES MISERABLES at Week of THIS department will, from week to week, endeavor to help both exhibitors and libraries to establish, maintain and improve film co-cperation. Inquiries will be answered on this page or, when this is not possible, by mail, if a stamped, addressed envelope is enclosed. Send your problems to Mrs. Roberts