Moving Picture World (Nov-Dec 1927)

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5R ~sn c\iSt*Z c\i!iA3 c\&>^ c\i?i>3 cVife^ c\$i>-} e\dkj^ O c\»Jl» ~ O fK»fe>3 ,.-<‘£>'2 f<iJs>3 r4^>-2 cv»fe>5 i^5l>c c<jfc>z c<$i>z ^ '~<^r>~' ^>%^>-' ^^>-' ~~<if^ ^r»’ ^vp<^ o o '-<vp^ "~<-,p^ ~~<-,p<j c^po r-ni^j us__ 7. § § § § § § § § s?. s; 1 | I: R Sr Is i?. II § § II :? WILLIAM A. JOHNSON says^ “It Is The Authoritative Work To Date On Theatre Manage ~ merit And Merchandising .” 460 pages , beautifully bound in flexible, durable Fabrikoid covers From A Recent Editorial Comment In Motion Picture News “We want to say a word here about 'Building Theatre Patronage’, the new book by John F. Barry and Epes W. Sargent. It is the authoritative work to date on theatre management and merchandising and is put together in an expert, practical fashion. “The purpose of the book is well stated in the foreword: 'Successful amusement merchandising is not the sale of tickets to those who naturally would desire to see your entertainment, nor to those who have been attracted by the better conduct of your enterprise. The real profit comes from selling other new patrons who are drawn to your theatre through good advertising and held through good management.’ “With this as a theme, the authors have assembled a mass of valuable suggestions and material all of the most practical sort and beyond question of genuine service to the exhibitor.’’ Price $5.00 at your dealer — if mailed $5.20 CHALMERS PUBLISHING COMPANY 516 FIFTH AVENUE, NEW YORK if f § § § § £1 § § § § 4 § § § § § § § S&" 7 O O cV*Si>5 5H* 3 \ --<^>0 o o jz^L