Moving Picture World (Nov-Dec 1927)

Record Details:

Title:
Moving Picture World
Date:
Nov-Dec 1927
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Nov-Dec 1927)
Leaf #:
000387
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
December 07, 2023
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December 31, 1927 MOVING PICTURE WORLD 7 Announcement WITH this issue MOVING PICTURE WORLD concludes publication as an individual trade paper and becomes merged with EXHIBITORS HERALD. The combined publications will be published under the joint title, “EXHIBITORS HERALD and MOVING PICTURE WORLD.” Next week’s issue, under date of January 7, 1928, will witness the appearance of the first issue of the combined publications — a combination that marks the most important and constructive event in the history of motion picture trade journalism. Nearly twenty-one years ago the late J. P. Chalmers, Jr., the founder and leader of MOVING PICTURE WORLD, was privileged to lay the foundation of character and the high principles of independence, service, fair play and rugged honesty from which, we who have followed, have never departed. From these pioneering days until now, MOVING PICTURE WORLD has steadily won and held the greatest of all verified exhibitor circulations and the corresponding good-will and confidence of the industry. That this well-earned prestige and exhibitor strength is now to be joined with that of another pioneer — EXHIBITORS HERALD — is as fitting as it is logical. It is a particular pleasure to announce this consolidation with EXHIBITORS HERALD — a publication whose history of integrity, service, fair play and independence so closely parallels that of MOVING PICTURE WORLD. In concluding this announcement I can confidently assure all the friends of MOVING PICTURE WORLD, throughout the world of moving pictures and in every branch and territory of the industry, that under the able direction of Martin J. Quigley — whose publishing enterprise and editorial ability are a matter of common knowledge throughout the business of motion pictures — the same good name, exhibitor strength and high publishing principles maintained in the past by MOVING PICTURE WORLD will be preserved and continued in the combined publications to the end that this industry shall have the greatest showman’s business paper it has ever known.