Moving Picture World (Nov-Dec 1927)

Record Details:

Title:
Moving Picture World
Date:
Nov-Dec 1927
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Nov-Dec 1927)
Leaf #:
000391
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
December 07, 2023
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December 31, 1927 MOVING PICTURE WORLD 11 EDITORIAL 1 Forward THE merger of Moving Picture World and Exhibitors Herald is the biggest news of the week. And the best. It gives good cause for felicitating the industry in all its branches. For in union there is strength. And in this union lies brilliant promise for the new year. And for all the years to come. The great host of exhibitors whose way is lighted by that torch of truth kept burning : so brightly by the trade press, has now a more mighty champion to enter the lists in its I behalf. Exhibitor strength is multiplied in this fusion of its press. Inspired by a whole-hearted desire to serve the industry with all their beings, these wise publishers have obviated a condition which has long been the proverbial thorn m the side of the producer-distributor faction. The elimination of duplication became o paramount import. Others tried and failed. So it is somewhat in the nature of an | achievement that the clarity of vision, the unselfishness, the enterprise of Martin • Quigley and John Chalmers have brought the laurels of accomplishment to their en ! deavors. IT would seem that the voice of the Oracle is echoed in the announcement of this union. It augurs well for the industry that its press has put aside all petty pride, has spurned a self-destructive strife in a concert of determination that the industry which it represents shall be accorded the highest type of service. The action follows an example. And sets one. The merger traces the trail blazed by other motion picture consolidations. Which have made for greater efficiency and accomplishment. And in its turn, shows the proper paths to some who remain prone to permit the frustration o progress by the green-eyed monster of jealousy. Thus, appropriately with the new year, dawns a new and lustrous eia in the history of motion picture trade paper publishing. A seven-league stride lias been made. In the right direction. And the right direction is that which points the way to the ultimate in universal service. For service, as Will Hays says, is the supreme commitment of life. It is my privilege to congratulate Mr. Chalmers, Mr. Quigley, and the industiy vhich they so ably, so fearlessly, so honorably, adorn and represent. 1