Moving Picture World (Nov-Dec 1927)

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I letter B usiness Builders Not once or twice a month, but Every Week A charming view in the Mayfair Theatre, Brooklyn. our many contributors and friends cfNlerry Qhristmas and d}£appy J\[e<w year OHOOT THEM FOR CASH, is the idea behind M. W. v'-' Larmour’s story of his profit grabbing, good-will building local News Reel. He gives costs, operating facts. It’s the sort of business getting feature we like to give you. It comes from a man who has found his local News Reel a real business! bet. B. B. B. Stage and Pit comes across this week with another of O. T. Taylor’s money-in-the-till contributions to better presentations. This Taylor man never seems to run short of good ideas. Whether you go back 75 feet to the fire wall or have, only a small stage, you can get applause and better future profits by using his adaptable ideas. B. B. B. F. H. Richardson keeps his pages alive with news and helpful ideas and discussion. Better projection. Better business. And more of the famous Bluebook School questions and answers for the men who want to improve projection, and that means theatre owners as much as it means the men in the projection rooms.