We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Movikg Picture
WORLD
Founded in ltyOJ by J. P. Chalmers
There's a Fight Coming!
A WISE man once said that the battle always goes to the general who overestimates the enemy's strength; defeat is the portion of the commander who underestimates his opponent. There is going to be a battle in this industry of ours. And if the advice of The Man Sitting in the Middle is worth anything, here it is:
Don't underestimate the other fellow's strength!
Either side can take that advice. Both sides have men who need that advice listed in their ranks. 1
THERE is a tendency among some few independents — exhibitors and distributors— to feel that the speeches, the funds, the pledge cards, the "highpowered executives" and the field men combine to mean a battle already won.
There is a strong feeling among the leaders of the producer-distributorexhibitor group that we have seen "just another convention." A brief flurry of words, some few dollars spent in aimless ways, a split over the honors — and again discord in exhibitor ranks.
Both sides are wrong.
The predominant exhibitor strength realizes that there is work to be done by men thinking in terms of PICTURES and PLAYDATES, to be done by men who will put harmony above all considerations.
The wise producer-distributor-exhibitor may as well realize now that sales resistance is being set up. Sales resistance costs dollars. And it doesn't take many dollars of sales loss to change black ink into red.
9p 3p 3p
THE man on a pedestal who is inclined to a superior pity for convention results will do well to realize that if nothing else happened at Milwaukee — the gathering did produce UNITY. Unity is a formidable weapon. Properly directed it will win any battle.
What commanding officer is going to be so foolish as to go into battle convinced that it is an IMPOSSIBILITY for the other fellow to have, to hire, or to enlist PROPER DIRECTION?
Show him to me and I'll show you the fellow who is going to sue for peace.