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-THE MOVING PICTURE WEEKLY
GET SORE!
J)
HO'S running your business, anyway?
Is it Nellie Lensfiend, the million-dollar star? Is it Messrs. Bunkem and Bullem, the feature producers — or is it YOU?
WHY are you in business?
Is it because you like pretty Nellie and want to help her get over with the dear public? Is it because you want to assist Bill Bunkem and Joe Bullem land some quick and easy simoleons — or is it because you and the family like to eat once in awhile and are compelled by police regulations to wear clothes? Nutty questions?
Not on your admission ticket? Just let these questions sink into your think tank. Answer 'em fairly and squarely. If the result isn't weeping and wailing that will make old Job's lamentation sound like the Songs of Solomon, I'll eat my hat!
Here's the situation. Stars come high, and as long as Nellie can command sky-high salaries, she dictates the price you must pay for your service. As long as Messrs. Bunkem and Bullem sqaunder their money on pink stars for punk pictures, they dictate to you how much of your gross receipts you will be allowed to keep. Now, IF features made money for the exhibitors booking them, the high prices demanded for these pictures would be justified— perhaps. But if you want to know how well these features go over, ask some of the men who have bought up the State Rights on them. Better still, ask the exhibitor who has followed the feature policy
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for the last twelve months to tell you what his PROFITS for the last year amounted to!
Honest ! Hasn't it EVER occurred to you to get sore when a feature manufacturer babbles about the six-figure salaries he is handing out to his stars? Don't you KNOW that it is out of YOUR pocket and not HIS that these salaries must come from? Can't you see that every time a star is given a thousand-dollar raise your wife and babies are deprived of a certain amount of pleasure and comfort?
Suffering Box Office Receipts! If these facts do ever occur to you, WHY don't you get sore and go back to the Regular Service program that cost you LITTLE and gave you a fair return on your investment.
GO AHEAD— GET SORE!!! »«
J.
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